What's Covered: How to Setup a Timeline Contest and tips for success with a Like or Comment contest How to capture leads with a simple Sweepstakes Giveaway Contest How to use a Photo Contest on a tab to grow your page How to create a communication plan around your contest to maximize it How to set goals and evaluate the success to prepare for your next round of contests

1. Webinar: July 27, 2011
Webinar
How to Run a Successful
Photo Contest on Facebook
Mike Gingerich
TabSite Co-founder
Video Replay and Slides Available in 8-12 hours
Facebook.com/TabSite
www.TabSite.com

2. Webinar: July 27, 2011
Webinar
Facebook.com/TabSite
www.TabSite.com

3. Webinar: July 27, 2011
Webinar
Webinar
Today’s Agenda:
• Timeline Contests
• Sweepstakes Giveaway Contest
• Facebook Photo Contest
• Creating a Communication Plan for the Contest
• Metrics to Measure

4. Webinar: July 27, 2011
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Can Promotions = Sales?
The answer: YES!
Research shows that persons who become a fan are more likely to purchase
from that brand.
• Promotions and Contests draw people in to
a page. It’s a reason to come.
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

5. Webinar: July 27, 2011
Webinar
Webinar
Story time:
• Photographer
• 24 Weddings
• Couples want to win
• 2 Stage Contest
• Use a Like Gate
• Vote 1x per day
bit.ly/FBphotocase
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

6. Webinar: July 27, 2011
Webinar
Webinar
Timeline Contests
Engage in the News Feed!
• Get visitors to enter by
- Liking
- Commenting
- Commenting with a
Photo.
www.TimelineContest.com
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

7. Webinar: July 27, 2011
Webinar
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Timeline Contests
Easy to run.
No Budget needed.
Types:
1. Like to Win
2. Comment to Enter
3. Trivia
4. Like & Comment
5. Comment with Photo
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

8. Webinar: July 27, 2011
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Webinar
Timeline Contests
Read more at:
www.TimelineContest.com
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

9. Webinar: July 27, 2011
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Sweepstakes
• Random winner
• Not skill based
• Enables email capture
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

10. Webinar: July 27, 2011
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Sweepstakes
•Works for many
Industries
• Prize must be
relevant!
• Keep form short!
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

11. Webinar: July 27, 2011
Webinar
Webinar
A Facebook Sales Process
On Facebook
Fan
Email Marketing
Lead
Nurture
Customer
Fan: Use Facebook to grow fans with relevant engagement.
Lead: Use promotions to capture email addresses on Facebook
Nurture: Use email nurture campaigns to nurture and build trust
Customer: Use strategic offers to culminate in new sales
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

12. Webinar: July 27, 2011
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Sweepstakes
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

13. Webinar: July 27, 2011
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Sweepstakes PLUS
• Adds viral sharing
and tracking!
smarturl.it/SweepsPLUS
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

14. Webinar: July 27, 2011
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Photo
Contests
• More Engagement
• Better Qualifying
Of Entrants
• Fan or Judge Vote
• More Traffic
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

15. Webinar: July 27, 2011
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Contests
• Skill based, not random
• Voting determines winner
• Traffic comes from entrants
• Traffic comes from voters
• Inspires engagement
• Works for many Industries
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

16. Webinar: July 27, 2011
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Why a Contest? Reason 1:
• ENGAGEMENT
INCREASES!
•Likes,
•Shares
•Comments
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

17. Webinar: July 27, 2011
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Why a Contest?
Reason 2:
• Capture Leads!
• Email addresses
are GOLD!
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

18. Webinar: July 27, 2011
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Webinar
The Process via Facebook
On Facebook
Fan
Lead
Nurture
Customer
Email Marketing
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

19. Webinar: July 27, 2011
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Best Practices
For
PROMOTING

20. Webinar: July 27, 2011
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Understand:
• Your Audience
• Their Goals, Needs, Interests
• BE HELPFUL!

21. Webinar: July 27, 2011
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DRIVE FANS and
FRIENDS of FANS
To the CONTEST TAB
Via posts!
This is how
you “get traction”!
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

22. Webinar: July 27, 2011
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Smart URL that is Mobile Friendly
https://www.facebook.com/SchwarzkopfProfessionalUSA/app_317355118338012
bit.ly/SmartURL

23. Webinar: July 27, 2011
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Smart URL that is Mobile Friendly
Promotional Tools area

24. Webinar: July 27, 2011
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Schedule Posts for Prime Times
Promotional Tools area
Use Facebook’s Page Scheduler or
Tools within TabSite
Buffer, Sendible, HootSuite, PlanYourPost

25. Webinar: July 27, 2011
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POSTING PLAN OUTLINE:
1. Announce Upcoming Promotion
via Facebook, Twitter, Blog, Google+, Email
2. Then announce the launch of Promo
3. Repeat Launch Announcement
“Reminder our contest is live!”

26. Webinar: July 27, 2011
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POST OUTLINE cont.
4. Daily Reminder Posts
5. Update Status of Promotion Post
6. Nearing End Reminder Posts
7. Announce Winners Posts

27. Webinar: July 27, 2011
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Measurements:
1. For Timeline Contests: Likes &
Comments for different types of posts
2. For Sweepstakes: Email addresses,
Shares, Engagement on Posts
3. For Contests: Entries, Votes, Reach on
Posts

28. Webinar: July 27, 2011
Thank you!
Visit us:
www.TabSite.com
www.Facebook.com/TabSite