8. The new SEO Strategy is about
improving user experience.
Key metrics to track:
1. Reduced Bounce Rate
2.TimeonSite
3.PagesperVisit
4.ContentShares/Creation
5.ReturnVisits/Frequency
9. To increase SEO Performance,
work on these key areas.
SIMPLIFIED NAVIGATION
ORIGINAL CONTENT
RICH MEDIA & VIDEO
RESPONSIVE WEB DESIGN
11. Responsive Design optimizes a
web presentation across devices.
However, there’s no ‘Easy Button’
for getting it right.
It requires an investment of craftsmanship
and quality assurance testing.
12. Invest in understanding your options
and best-practices.
1. Design for mobile-first.
2. Simplify menus, page elements, copy.
3. Optimize for speed.
4. Tailor to your customers point-of-need—
from desktop to tablet to phone.
15. DON’T JUST CREATE CONTENT,
DESIGN IT
1. Aesthetic design is the first indicator of quality.
2.Rich content performs better than text—
visuals, infographics, and video.
3.Investinoriginalphotography.