Unwrapped - 7 Keys to Creating an Innovative Workplace Culture - Mike Brown, The Brainzooming Group

Creating an Innovative
Workplace Culture
Brainzooming™
Unwrapped –
Mike Brown
The Brainzooming Group
September 2014
@Brainzooming © Mike Brown, 2014

Brainzooming™

Brainzooming™
eBooks Online at:
Brainzooming.com/CFMA

Is creating an innovative culture
Brainzooming™
kind of a big deal?
What do you think?

“Creativity is the
most important leadership
quality, according to CEOs.”
Brainzooming™

“Seventy-eight percent of
Millennials were strongly
influenced byhow innovative
a company was when deciding
if they wanted to work there.” ”
Brainzooming™
The Deloitte Millennial Survey, 2014

“Employing a worker in
a creative occupation is an
innovation input in a
similar manner to employing a
scientist.”
Brainzooming™
The Creative Economy Report,
London School of Economics, 2008

Brainzooming™
But . . .

Brainzooming™
Photo by: diesel | Source: photocase.com

Able to create fundamental,
valuable improvements
compared to the status quo.
Brainzooming™

Innovative Workplace
Brainzooming™
7 Keys in
Creating an
Culture

Brainzooming™
Providing
Direction

Big Ideas vs.Big Vision
Brainzooming™

Mission Statement Brand Promise
Brainzooming™
Core Purpose Vision Statement
The reason
for existence
A bold promise
of the future
The best of
what is done now
The customer expectation
and experience

“We need to be more
innovative!”
Brainzooming™
isn’t a BIG statement.
It’s another way of saying . . .

“Innovation is hard to
define, but
we’ll know it
when we see it.”
Brainzooming™

Brainzooming™
Challenging
Stretch

Brainzooming™
http://www.tallgeorge.com/images/projectconstellation/2005-09-xx%20Launch%20Sequence%20(3).jpg

Based on Existing Technology
for Trips to the “Grocery Store”
Brainzooming™
A 50,250 lb. Mini-Van
http://www.tallgeorge.com/images/projectconstellation/2005-09-xx%20Launch%20Sequence%20(3).jpg

“What are we trying
Brainzooming™
The Basic Question
to achieve?”

Brainzooming™
Tesco

• Pick one of your big statements.
• Perform a quick assessment.
Brainzooming™
Assessing Your Big Statement

Brainzooming™
Next Steps
• Tally your score.
• Where are you?
• What are the biggest strengths?
• What are the next opportunities?

Inviting Broad
Participation
Brainzooming™

Brainzooming™
“I not only use
all the brains I have,
but all I can
borrow.”
- Woodrow Wilson

Brainzooming™
Spread the Thinking

Brainzooming™
Diverse Perspectives
Business Experience
Strategic,
Innovative
Thinking
Functional
Expertise
Creative
Energy

Brainzooming™
Seek Out Hidden Experts

Brainzooming™
“You can’t just ask
customers what they
want and then try to
give that to them.
By the time you get it
built, they’ll want
something new.”
– Steve Jobs

How can you turn a large gathering into a
Expand the concepts with new ideas
All in 45 minutes at the end of 3 active days
Brainzooming™
massive focus group?
120 People
40+ concepts to gain reactions

How can you turn a large gathering into a
Brainzooming™
massive focus group?

Brainzooming™
Glimpse the Future

• Quickly note a “go-to” person for
each perspective.
Brainzooming™
Who completes your team?

Brainzooming™
Next Steps
• Review the names.
• Any apparent gaps?
• How broad is your team?
• Can you broaden the team’s diversity?

Brainzooming™
Meaningfully
Engaging and
Involving

Brainzooming™
Where do we
and don’t we
create value?

Brainzooming™
Value Signal
Little or No Value Created
Close to Adding Value
Create Incredible Value
Stop sign with a
post it on it

Brainzooming™
What’s YOUR
experience?

Brainzooming™
What
will have
happened?

Outrageous Success! Failed
Brainzooming™
If we have ____,
what will have happened?

Brainzooming™
What didn’t these ask for?
(Fill in the blank)
Ideas

• Ideas (of any type)
• Challenges and opportunities
• Customer requests
• Problems
• Workarounds
• Fixes
Brainzooming™
Ask for . . .

• Enough detail to take a next step
Brainzooming™
• What’s been tried?
• What to watch out for?
• A name to follow up

Encouraging
Change
Brainzooming™

Brainzooming™
“It's hard for corporations
to understand that
creativity is not just
about succeeding. It's
about experimenting
and discovering.”
- Gordon Mackenzie
“Creative Paradox”

Brainzooming™
Creating Change
Experiment Transform
Incremental
Modifications
Create a
Burning
Platform
Frustration
with the
Status Quo
Perceived Need for Dramatically
Different Results
High
Low
Low High
http://ow.ly/ndToa

Protecting Questions & Ideas
Brainzooming™

Brainzooming™
Sharing Messy Thinking

Brainzooming™
Small, Possible Steps

Brainzooming™
Learning from Mistakes

How are you at encouraging change?
• Stating objectives without detailing the answers
• Challenging the status quo
• Cultivating diversity
• Asking rich questions
• Encouraging contradictory views
• Letting leaders be owners
• Listening to ideas with timely responses
• Speaking now and forever holding your peace
• Deciding once, not multiple times
Brainzooming™

• Are you universally strong or weak?
Brainzooming™
Next Steps
• Where are the challenges?
• Where have you made changes and seen
successes?

Brainzooming™
"The best way
to have a good
idea is to have
lots of ideas."
Linus Pauling

Brainzooming™
“ . . . by pitting multiple scenarios
of the future against one
another and leaving many
different doors open,
you can prepare yourself for a
future that is inherently
unpredictable.
Brainstorming pays off.
And the more possibilities you
can entertain, the less likely
you are to be blindsided.”
- August 30, 1999
http://ow.ly/ndHCK

Brainzooming™
Looking Differently

Brainzooming™
Different Views
• Move Further Away
• Look Closer
• Look from a Different Height
• Look from a Different Perspective

Brainzooming™
Varying

Brainzooming™
Narrowing Broadening Modifying
• Focused
• Niche
• Repurpose
• Simplify
• Streamline
• Re-use
• Combine
• Integrate
• Historical
• Aggregate
• Complementary
• Broaden
• Diversify
• Greater
Sophistication
• Improve
• More Robust
• Variability
• Leapfrog
• Extreme
• Destabilize
• Off Target
• Contrary
• User involvement
• Shift

Brainzooming™
What’s It Like?
Your
Situation
Another
~ Situation
Fixing things
Take care of customers
Employ people
Learning takes place
Make money

• Describe an issue or opportunity.
• Generalize it and identify a
comparable situation.
• How would another organization
address it?
Brainzooming™
What’s It Like?

Brainzooming™
What Happens Next?

Pursuing Smart
Possibilities
Brainzooming™

Strategic Impact
Creating vital change
to meaningfully propel
an organization forward.
Brainzooming™

Sound, Timely Decisions
Brainzooming™

Brainzooming™
Individual
Advocacy
Group
Perspective

Brainzooming™
Prioritizing Ideas
Tactics Just Do It!
Why Bother? Future Advantage
Difficulty to
Implement
Expected Impact
Simple
Complex
Evolutionary Revolutionary
http://ow.ly/ndToa

Brainzooming™
Pushing for Change
How can we give
the idea more of
an edge?
Why is this?
Could there be
long-term
potential?
What change
could move it up
and to the left?
Difficulty to
Implement
Comfort with the Idea
Simple
Complex
Low High
http://ow.ly/ndToa

“Critical” and Beneficial Thinkers
Brainzooming™
http://ow.ly/ndJRx

Brainzooming™
http://www.artinthepicture.com/artists/Keith_Haring/buddies.jpeg
Whole Brain Metrics

Brainzooming™
A Metrics Menu
Quantitative Qualitative
Culture # participants
% trained
Participant stories
Buzz
Process # ideas in development
Pipeline ratios
# Patents
Learnings
Prototypes
Returns ROI
% Sales
Success stories
Learnings

Staying Agile
Brainzooming™

Brainzooming™
When New and Innovative
Becomes Status Quo
• Is a prior innovation . . .
– Still linked to something important?
– Failing to deliver maximum value or
performance?
– Already matched by competitors?
– So old no one remembers before it happened?

Brainzooming™
What Matters
for Your
Organization?

• Our core purpose, values, and/or vision
• The brand, its representation, or promise
• Key audiences - broadly and/or directly
• Our ability to attract customers and prospects
• Potential dissatisfaction of customers and prospects
• Our financial prospects
• Resources / raw materials in dramatic ways
• The organizational structure or alignment
Brainzooming™
How will this impact . . . ?

Brainzooming™
What
matters?

Brainzooming™
Benefits of Constraints

•Plus
•Minus
• Interesting
•Recommendation
Brainzooming™
PMIR

Brainzooming™
PMIR

Brainzooming™
Celebrating
Progress and
Success

Brainzooming™
Celebrating
• Success
• Progress, Determination
and Culture
• Trying and Learning

“I developed the practice of writing notes to
our employees. Over 10 years, it amounted to
more than 30,000 notes, and we had only 20,000
employees. Wherever I’d go in the world, in employee cubicles
you’d find my handwritten notes
posted on their bulletin boards.”
Brainzooming™
- Douglas Conant
Former CEO of Campbell’s Soup

An Innovative Workplace Culture
• Provides Direction
• Invites Broad Participation
• Meaningfully Engages and Involves
• Encourages Change
• Pursues Smart Possibilities
• Stays Agile
• Celebrates Progress and Success
Brainzooming™

Email: mike.brown@brainzooming.com
Brainzooming™
Blog: www.Brainzooming.com
Twitter: @Brainzooming
Phone: 816-509-5320

Unwrapped - 7 Keys to Creating an Innovative Workplace Culture - Mike Brown, The Brainzooming Group

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (20)

Semelhante a Unwrapped - 7 Keys to Creating an Innovative Workplace Culture - Mike Brown, The Brainzooming Group

Semelhante a Unwrapped - 7 Keys to Creating an Innovative Workplace Culture - Mike Brown, The Brainzooming Group (20)

Mais de Mike Brown

Mais de Mike Brown (9)

Último

Último (16)

Unwrapped - 7 Keys to Creating an Innovative Workplace Culture - Mike Brown, The Brainzooming Group