The presentation given by Bud Caddell and I at the SXSW Interactive Conference, March 2010. Brands have come a long way in making successful web videos. Our audience helped us decide which videos reigned supreme. More info here - http://www.webvideothunderdome.com
1. WEB VIDEO
THUNDERDOME
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2. who the hell
DO WE THINK WE ARE?
@mikearauz @BUD_CADDELL
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3. THE DEATHMATCH!
1. best spokesman
2. cute kid tricks
3. instant smiles
4. best song parody
5. video of the year
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48. winner!
VS
un-
branded branded
DEC 2009 NOV 2009
9,268,593 views 15,669,490 views
8,898 comments 20,867 comments
1,701 blog posts 4,942 blog posts
838 tweets 14,266 tweets
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49. lesson 4:
collect your fans
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50. ricky van veen’s golden
rules of web video:
2-3 mins max
get to the hook fast
make it topical
candy corn
Source: “Beer Money to Board Meetings”, PSFK Conference 2008 - http://blip.tv/file/927855/
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51. the web video thunderdome
lifetime achievement
award
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53. HITLER REACTS TO...
KANYE WEST TWILIGHT
USAIN BOLT STAR TREK
WOLFENSTEIN 3D IGN COPY-PASTING
OASIS BREAK UP BOXXY
SUSAN BOYLE KASAMA MMD ELECTION LOSS
SARAH PALIN’S BOOK METS CHOKING
2 GIRLS 1 CUP DOCTOR WHO
OBAMA WINNING THE PEACE PRIZE MICHAEL JACKSON’S DEATH
AVATAR RENALDO LEAVING MAN U
THIERRY HENRY TONY ROMO DUMPING JESSICA SIMPSON
IPAD HIMSELF
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56. 10,512,000
hours of video
uploaded to YouTube in the last year.
Source: YouTube Fact Sheet - http://www.youtube.com/t/fact_sheet
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57. 20 hours of video
uploaded every minute
= 1 hour of video
Source: Google Sundance 2010 Presentation, http://sites.pressatgoogle.com/sundance2010/general-youtube-stats
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58. or 130,000
full-length Hollywood movie releases every week
= 1,000 movies
Source: Google Sundance 2010 Presentation, http://sites.pressatgoogle.com/sundance2010/general-youtube-stats
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59. video of the year
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60. epic beard man
un-
branded
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67. recognize them
play to their interests
give them social currency
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68. lessons:
• be remarkable
• play on past successes
• use the web to tell more
complex stories
• collect your fans
• invite participation
• start small riots
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69. thank you
viral video chart
mag.ma
know your meme
jamie wilkinson
college humor
buzzfeed
and you!
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