WorPress Optimization and Security For Your Websites

1. Optimizing Wordpress
for Speed & Security
They’re More Important Than You Thought...

2. Quick Recap
‣ Top 10 Factors for SEO Right Now
ctcbiz.com/what-works
‣ Post on Optimization
ctcbiz.com/optim
‣ Watch the webinar replay here
ctcbiz.com/seo-today

3. Limited Time Promotion
‣ Founders special pricing
‣ $100 off Annual
‣ LIMITED TIME...
Plus FREE ACCESS to
the Marketing Dashboard
when it launches
ctcbiz.com/coaching

4. We Emphasize
‣ Offsite linkbuilding
‣ Onsite optimization
‣ Weoften overlook other
important factors...

5. Speed & Security
‣ Speed is a big factor in
ranking for a variety of reasons
‣ Security actually affects
ranking, not just venerability

6. Let’s Talk Speed...
I feel the need, the need for speed...

7. Faster Sites...
‣ Rank Better
‣ Have a better user experience
‣ Have a lower bounce rate
‣ Get more clicks per user

8. Our Recent Changes
‣ Targeted Hosting &
Site Performance
‣ Did it on 3 different sites

9. Site #1 - ASR
‣ Was our test site
‣ Heavy theme & very slow
‣ Was on Rackspace Cloud
servers but unimpressive

10. What we did?
‣ Movedto managed WP
dedicated hosting company
ctcbiz.com/wpengine

11. Benefits
‣ Load time is super fast now - 1 second
‣ Integrated CDN without the hassle of
installing/configuring
‣ Bounce rate dropped
‣ Traffic increased 10%
ctcbiz.com/wpengine

12. Saved us Money
‣ Didn’t have to pay developer
‣ Didn’t have to pay to optimize
the site with caching
ctcbiz.com/wpengine

13. Only Drawbacks...
‣ Not all plugins will work in
their environment
‣ No nested WP installs
ctcbiz.com/wpengine

14. Site #2 - TMS
‣ Already paid $500 to optimize it
‣ Took 2 or 3 weeks to get it setup
& configured - was a hassle
‣ Already had CDN installed on it
from before

15. What we did?
‣ Movedto managed WP
dedicated hosting company
ctcbiz.com/wpengine

16. Results
‣ Increased speed & stability
with less caching issues
‣ Other
improvements, but not
much stats on it yet

17. Site #3 - Affiliate Site
‣ Fairly standard site & moderate
theme
‣ Typical of what most have
‣ Had about 150 pages of content,
not a huge site, not tiny either

18. What we did?
‣ Movedto managed WP
dedicated hosting company
ctcbiz.com/wpengine

19. Results
‣ FASTER - load time at 1 second
‣ Substantial
increase in TOS &
reduction in Bounce Rate
‣ Traffic increased 9%

20. Traffic Increases Because
...more visitors come back
...more visitors stick around
...more visitors click more
and... rankings improve

21. WP Optimization
There
are
other
ways
to
improve
site
performance
without
changing
hosts...

22. Site Optimization
‣ W3 Total Cache Plugin
‣ Utilize CDN & S3 where appropriate
‣ Install yourself or pay to have it done for you
‣ ...or just use WP Engine & let them do it for
you since it’s a managed hosting solution -
saves you a lot of grief...

23. Let’s Talk Security...
Don’t kid yourself, you 100% NEED this!

24. Wordpress Stats
‣ 73 Million + Wordpress sites
‣ 16% of all websites run WP
‣ 22 of every 100 new sites
‣ By 2015 projected that Worpress
will power 300-500 million sites

25. Malware Stats
‣ 403 million unique variants of
malware in 2011 (Symantec)
‣ 140% increase since 2010
‣ 81% increase in web-based
attacks between 2010 to 2011

26. Personal Experiences
‣ We’ve had entire hosting
accounts infected with Malware
‣ Our solution?
ctcbiz.com/sucuri

27. Malware is Major Pain
‣ It’s really not something you want to
try to fix on your own
‣ A single outbreak & the time you will
waste will easily be saved via your
purchase of Sucuri
ctcbiz.com/sucuri

28. Security Impacts Rank
‣ We’ve seen a site move from #6 to #2
‣ Only thing it did was upgrade it’s
outdated version of Wordpress
‣ Security affects rankings because it’s
a trust factor & trust is a major signal of
authority in today’s SEO

29. Don’t Forget Backup
If
you
don’t
have
a
100%
automated
solution...
you
have
NO
solution.

30. Must be Automated
‣ If
not, YOU are the
weakest link
‣ What we use?
ctcbiz.com/buddy

31. Backup Buddy
‣ Wordpress Plugin
‣ Backs up entire site
‣ Backs up to S3 or Dropbox
‣ Saved our butts several times already
(developer that killed entire hosting account)
ctcbiz.com/buddy

32. Resources
Tools to Help You Become More Efficient...

33. Limited Time Promotion
‣ Founders special pricing
‣ $100 off Annual
‣ LIMITED TIME...
Plus FREE ACCESS to
the Marketing Dashboard
when it launches
ctcbiz.com/coaching

34. Resources - SEO
Diversified SEO Packages
ctcbiz.com/seo

35. Resources - Services
‣ WPEngine - ctcbiz.com/wpengine
‣ Sucuri - ctcbiz.com/sucuri
‣ Backup Buddy - ctcbiz.com/buddy
‣ W3 Total Cache - ctcbiz.com/w3
‣ CDN - maxcdn.com or cloudflare.com or
Amazon Cloudfront & S3

36. Resources - Content
‣ Authority Articles
ctcbiz.com/aot-auth
‣ Curated Content
ctcbiz.com/aot-cur

37. Optimizing Wordpress:
Questions & Answers
Bring it on... We’re ready for ya...

38. Optimizing Wordpress
for Speed & Security
That’s a Wrap!