Making Your First $1 Online - Fitness Money Podcast

Fitness Money Podcast Episode 20
Making Your First Dollar Online
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Welcome to the Fitness Money Podcast brought to you by Fitness Money.com. In this podcast,
Logan Christopher and Tyler Bramlett teach you the step by step ways to make more money in
your fitness business. Let’s take it on over for this episode of the Fitness Money Podcast.

Tyler: Hey Guys, Tyler and Logan here, and this is the Fitness Money podcast from FitnessMoney.com or
Facebook.com/FitnessMoneyPodcast. Logan, how’s it going today, man?

Copyright © 2013 FitnessMoney.com All Rights Reserved

Logan: It’s going good. We’re going to get rolling with this. We had a lot of fun talking about the internet
and all the greatness of that and there’s just a lot more to cover.

Tyler: I know. The internet is kind of this fun new thing. The funniest thing when I think about the
internet, Logan, is that how young it really is, right? I was just listening to some people talk about
internet marketing and making money on the internet a little while ago and they’re talking about it
being such a small portion of the actual commerce that’s going on and over time it’s just going to get
bigger and bigger, right?

Logan: Oh, yeah. It’s growing significantly every year in all different sectors and it only has much more to
go. I was actually just thinking. I was hanging out with my girlfriend’s family. We were born like pre-
internet. It was just getting started but really there’s a big divide in the world before the internet and
after the internet. It’s really made that much of an impact. It’s just accelerating things, making it faster,
easier, and all that that. That includes business. There’s no easier, faster, lower cost way to start making
money than online really.

Tyler: I know. I completely agree. It’s like last time, we talked about the whole fundamentals of just
having yourself a blog or a web page and then getting yourself an email list,. Then once you get that
email list and the people start to know, like, and trust you, then you’re able to sell them stuff. You could
sell them your stuff and other people’s stuff. We’re going to talk to you today about making that first
dollar online. Let’s get people up to the point where they can get their email list and they can make their
money online. My head’s running blank on how I can start this one out today, Logan, so why don’t you
give us a little lead in today?

Logan: Okay. The first dollar online, that is really a big deal because once you see that money can be
made online then it’s just a matter of increasing that amount of money that’s coming in. I would say the
easiest way to make money is by not creating something yourself. That’s great and we’ll definitely talk
about that but there’s so much else out there for sale. Through different things like an affiliate program,
you can send people through a link, recommend the product, and they will pay you money for making
that recommendation because having something to sell is great but if no one is coming to buy that then
that really doesn’t help the person trying to sell at all. You can’t make any money that way.

Tyler: Let me patch in with that real quick, Logan, too, just because I have a personal story that I’ve kind
of shared parts over and over again. Logan’s totally right. I have this kettlebell product. We kind of
talked about it a little bit last time but we spent over a year, maybe a year and a half, getting this
product done and literally $15,000 on the production of this product. Like Logan said, we had a great
product but nobody was coming to buy. We ignored the fundamental principles, which were building
your email list, building contacts with people who are friends of yours who have email lists who might


promote your product. We ignored those things and we didn’t understand how to do paid marketing
either.

So you guys definitely need to start out with something really simple. You don’t want to blow things up.
You don’t need fancy logos. You don’t need fancy video editing. If you guys have a regular computer,
you can do it on iMovie or on Windows Movie Maker. You can make your own videos. If you’re making a
product, you can create your own PDFs in Word. I mean it’s really that simple. Do not overcomplicate it.
You do not need to have the next P90X. It’s a huge mistake that I made and it cost me years of making
money online. So I really want you to heed how heavy those words were: Do not make the next P90X.
Get your blog. Get your email list going. Start small and then work up from there. Okay, take it back,
Logan.

Logan: Let’s say that you are a personal trainer. You have a boot camp program or something like that.
You already maybe have some emails or definitely have some contact information. If you start just
putting articles online—you don’t have to create your own product once again—you have that and in
those articles you recommend some other resources—we can talk about some different ideas on where
to find these things—but you can just recommend through that. Really, you don’t need to sell heavily—I
mean selling heavily is recommended in certain cases, you don’t want to sell from your heels—but just
making casual recommendations, you can often make sales that way and get the money to start coming
in.

Now just making a couple of recommendations here and there isn’t going to allow you to retire off that
money. You’re going to have to really step it up from there. But it is important to get that first dollar
online. Once you get that then it’s so much easier. It reminds me of, I believe it was Jim Rohn that was
quoted, “Making your first million dollars is great for the money but it’s really great for the person that
you become in making that money. Once you’ve made that first million, the other millions are going to
be much easier. Once you make that first dollar online, the other dollars are much easier.“

Tyler: Oh man, I can attest to that. Having only been online for less than a year and having that first
dollar get made online was so powerful. Just like you go to bed one night, you wake up the next morning
and you’ve got $30, $40, $50, $100 in your account. Then the next promotion goes even better. The
next promotion gets even better and you just keep making more and more money.

But I want to backtrack a bit, Logan, because we say this over and over again. This is something that
we’ve heard from our sales mentors and the top sales people in the field. Why would somebody want to
buy from you, Logan? If you had their email, why the heck would they want to buy from you?


Logan: Let’s talk about why. There are a couple of different models that you can go with online. Really
the thing that both you and I do is we’re leading with our personality. We are not being sort of a
corporate structure where there’s no face of the company. We are the face and by having that
personality that goes to the whole liking, knowing, and trusting, people form some sort of connection
with you based on what you’re teaching, if they like you, how your personality comes across. That’s a
huge part. When they do that, they follow you because they just enjoy your stuff. Then because they
know, like, and trust you, when you make a recommendation, if that recommendation is in line with
something they are trying to achieve or get, then they’re going to buy from you. It’s really quite that
simple.

You can think about it this way: If you’re friend recommends you go see a certain movie, because you
know, like and trust your friend, most likely and hopefully, then you’ll take that recommendation and
based on some other factors you take him up on that. Now the movie theatre is not going to
commission that person. I was thinking that I think there may be some ways that people can do that just
for making recommendations for their friends and everything, to get a commission from that. That
doesn’t really work that way in the real world but in the online world, if you’re recommending
something and putting some effort behind it, the way I see it you might as well get paid for that
recommendation.

Tyler: Absolutely and just before we go any further, since you guys are listening right now, you can get
paid, on average, between 50% and 75% of the sale. So even if you just sent an email out to your list
right now and said, “Hey check out this awesome new product I found. It’s called Warrior Abs.” You
wrote me and you sent me an email and said, “Give me an affiliate link.” —I’m pitching my own shit
right here. I love it—and you send it to, “Hey, guys. I want you to add this on the end of every single one
of your workout programs,” and one person bought. That $27 that got collected by my shopping cart
and about $18 of it or a little more than that would get deposited into your account. You will get paid
75% for making a sale of something that you didn’t create.

All you had to do was build a community around your thoughts and ideas and then give them a
recommendation. Logan touched on it real quickly there. The simplest way to think about whether
somebody is going to buy from you or not is that know, like, trust. We’ve talked about that in the past.
Do they know you? Do they like you? Do they trust you? Regardless of whether you have a personality-
based business, which is most likely going to be what you’re doing, or if you have a front and you’re
saying this is our business, they still have to know your business, the people involved with it. They still
have to like your business and they still have to trust your business. It’s very, very important when
you’re going for that sale online to do that.


So here’s what I like to tell people to do, too. We’ve talked about collecting your email list, right? So
somebody who comes to your website, they can do one of those opt and responder boxes on the side
through Aweber, through Mailchimp or whatever. You’re going to want to have a series of pretty good
content for them for the first week, two weeks, three weeks. Some people think this out 60, 90 days,
things like that. The reason why is because if they join in your email list and they get into your regular
email file and then you send them an email next day, “Hey, buy this shit.” They’re going to be like “Oh
come on, really? You’re going to pitch me the next day”

But if you give them as simple as literally one week, so three emails, five emails, seven emails, whatever
it is that you guys decide to do on a regular basis, one week of quality content, even if there’s soft
pitches in there. For example mine, I’ll give them, “Hey guys, check this out. I have a bonus for you. I
have two more lower body workouts.” They go to a page and there are two or three lower body
workouts and then at the bottom it says, “Click here if you want 43 more lower body workouts.”

So you can still pitch to them but you’re not saying, “Dude, you’ve got to buy it.” Because sometimes we
become, if you guys are on either my or Logan’s email list, sometimes we will emphatically recommend
somebody’s product. We’ll say—me more than Logan, I’m a little harder of a salesperson than Logan in
that way.

Logan: I’d do it. It just depends on when. So this whole pitching thing, we can talk more about the soft
pitch versus the hard pitch. It’s an important aspect of this whole thing.

Tyler: So let me just smooth that out. So you guys have to have some sort of way in the beginning for
people to know, like, and trust you. I really recommend you do that through a minimum of a five- to
seven-day auto responder, where you just deliver quality content. One of the things that me and Logan
both do is as soon as you opt in, you get sent over to a page or you get an email that says, “Hey! Thank
you so much for joining my community. Here’s what to expect” and it tells you exactly what you should
be expecting, exactly what you should be expecting. Hang on. Logan you talk. I have to turn my timeout
thing off before it cuts me. There we go. I got it. All right.

Logan: Okay. Let’s go a little bit into detail on that soft pitch versus hard pitch. A soft pitch basically is
the idea of here’s a bunch of contents surrounding a topic. This can be a video, you can do this on a PDF,
any sort of thing you give people, and a soft pitch would just be, “Hey, if you want more information on
this topic, check out this resource,” maybe this product I created or this affiliate product. It can be just as
simple as something like a link within that article or below the video. That can be a real soft pitch and
some people will go if they’re interested in it, just by giving them that link and it can be an affiliate or
something, some people go and buy. It depends on how many eyeballs you have reading or viewing
whatever you’re doing, as opposed to a hard pitch, where you’re not really offering content at this


point. You’re just saying, “Hey, go and get this right now. I’ll throw in this bonus.” “It’s running out.”
“There’s limited time to get it.” “You have to do this right now.”

Often times, if you’re doing some sort of promotion, you’re going to start off with a bit of the soft pitch
throughout. You may do this surrounding some guest articles, videos, or something that has to do with
the information that is found within a product. Then by the end, all you’re doing is the hard pitching. So
they do go well together.

I have a rule that I follow almost all the time and the rule is always be pitching. It doesn’t have to be a
hard pitch all the time. You certainly don’t want to do that because people will end up leaving if it’s
nothing but just pure sales messages all the time. They’re not going to really like you and trust you when
you do that and if you’re just doing that all the time. But if there’s some sort of pitch to it then one, that
conditions people to be used to you doing that and even just the soft pitches within there, they’re going
to generate some sales. So I use that as a rule for myself. Always be pitching. There may be something,
just a small thing, but just having that in there I think is a good habit to have with your stuff. There’s
definitely time for pure content but a lot of times that is just setting them up for the hard sell that
comes later as well. So it’s always in there. It’s a huge farm and that’s what we’re trying to do. We are
trying to make money online, of course, and do that by helping people.

Tyler: Yes, I completely agree. Just to expand on this a little bit, just to give you guys some ideas because
I know some of you might be thinking right now like, “Oh shit, I’m supposed to pitch somebody’s
program.” You’ve got realize that if you pitch somebody’s program for one day, you’ll get one day’s
worth of results. But if you pitch somebody’s program for three days, you can get six days worth of
results if you really want to out of it. So there are some magical things that you can do to help accelerate
the sales you get and there’s a lot of different ways to deliver content that your readers will find very
useful so they don’t opt out of your list and everything.

But that being said, real quick, just while I’m on the subject, don’t stare at your opt outs everyday and
whine about it. Everybody gets opt outs almost every day. It just happens. Hopefully, you’re getting
equal or more opt ins to your website because you’re providing great content and you have a good
personality. You just can’t worry about your opt outs. Those people are just saying, “Hey, I’m not going
to read your newsletter anymore. “

Logan: You can frame it differently. The opt out is better than someone that stays subscribed but never
opens your emails.

Tyler: But never opens. Yeah, they just make your open rates—


Logan: At least opt out is someone that was like, “I was looking at this but now it’s not right for me” so
that’s fine. One thing that we sort of glossed over that if people were new to this world they may not be
familiar with this is how is someone willing to pay 75% for me to promote their product? Where is their
profit margin and everything?

Tyler: Right.

Logan: Well, one, with a lot of stuff that’s sold online, a lot of what we do is info products. Info products
can be delivered completely digitally, which means that there is no cost really in fulfilling the order as
opposed to having something printed up where there is some cost. So if there’s no cost to the product
then it’s all profit and a lot of that profit can be shared. But like we were saying before, if someone
brings in the sale, that’s the majority of the work. Once the product’s created, who cares if you’re giving
off 75% of the profit for that? They’re bringing in sales that you wouldn’t have otherwise, so people are
happy to do this. In some cases, it’s even 100% because people know how to make money on the back
end so you can get 100% of the sale even on certain cases. But you have to look in the right places in
order to get these kinds of commissions because in a lot of other places, 2%, 10%, 15% is sort of a more
typical thing.

Tyler: Yes. You want to stay away from that stuff. Just to touch on what Logan is saying and I’ll go back
to where I was at, you’ve got to think not about the money you’re making from those sales. If somebody
else promotes you and you’re giving them 75% or let’s say you write me and Logan an email right now
and say, “Hey, I’m just starting out. Check out this product. If you guys are willing to pitch it, I’d love to
set up a page for you, blah, blah, blah” and we took a look at it, “Hey, this is great but I want 100%,”—
this has happened to me before—and when somebody asks you for a 100%, as long as you know they’re
a high enough volume affiliate—everybody’s going to be different. For me and Logan, it might be
somebody who can do 500 or 1000 sales for you. It might be somebody who could do 50 or 100 sales, or
even 10, but giving them 100% means you get their customers. That is the most important part.

If you guys create a product and it’s $10. Let’s make it easy. You write me an email and I say I want
100%. I write an email out and I make 100 sales. I make $1000 but you get 100 customers who are now
ready to buy your other stuff, now ready to buy your stuff. One of my mentors says this, “When
somebody purchases something, they are not satisfied. Their drive to purchase is not satisfied. It’s
agitated,” and I’ve seen this first hand in a local store when I was there with my wife and her friend. She
bought one thing. Her friend and my wife was looking at some dresses and stuff and she stood there at
the front counter and then she just picked up something else and bought it. She did that two times, right
in front of my eyes, simply because she was standing there still and her desire to purchase was agitated.
It was not satisfied.


So don’t think in terms of that. If somebody buys your product then you want to send them to a page
where they can download it, then you can have a special little sequence behind that product that says,
“Hey, thanks for purchasing this product. Hey, here’s this special unannounced bonus.” “Hey, by the way,
here’s a program that goes really well with that product, and it’s only $9,” or something like that.

So you just make it a no-brainer. Make it a no-brainer offer. That’s another way you can make more
money on the back end, in addition to the fact that you’re growing your list. Your list is your life blood.
Grow the list no matter what. If somebody emails you and wants 100%, as long as they’re not some
lowlife who’s going to make like four sales for your product, create a special page for them. Do what you
can to help those people out because they’re going to help you out in the long run.

Logan: Yeah. You can think about it in terms of this: If someone bought a course on kettlebell training, is
that person more or less likely to buy a different course on kettlebell training than say, just the average
person? People would mistakenly think that they already have something, they don’t need it. That’s not
the case at all. If someone is looking for info, just looking at what you have bought yourself, it could be
an online business information or your own training information, look at how many books, how many
different courses, how many workshops you go to. People don’t get satisfied. They always want more
and more and that is why, like Tyler was saying, if you’re only thinking of just the one sale, you are
leaving all the money on the table really. You have to think in terms of the lifetime value of the
customer.

Now lifetime means until they’re gone but it can be easier to think about just if you have a customer,
what will they buy over a year’s span of time rather than just a whole lifetime? It may be a little easier to
calculate. So that front end offer, you can afford to give away 100% but if you have a number of
different backend offers, if a customer comes in for a $9.95 offer but in the span of a year, they’re
spending $200 more dollars with you, you can afford to give even more than 100% away of that money
upfront if you have those metrics in place. It really isn’t about the first sale. It is about the continuing
sales.

Tyler: Absolutely. So back to where I was at. That was a big ass tangent for like five minutes. I was
talking about ways you can deliver content so that people will like your stuff. What I personally do is
this. I have a model of what I call “drowning you in content.” I want to make sure that when you come to
my website, when you visit my shit, that you will get all the information you need from me so that you
know, like, and trust me almost instantly.

So what am I going to do? Every single week, I write a minimum of 2000-word articles about something
that I’m motivated by that week. Usually it’s about motivation of some degree. It’s rarely about training.
Every week, I shoot ten new YouTube videos that are Q and A answers, so questions and answers on


stuff. Every week, I post a minimum of one free video workout that I email out to. Those are one of
those soft pitches Logan was talking about. It’s really for me to say, “Hey, check out this Advanced
Bodyweight Training my friend, Logan Christopher, just sent over the Garage Warrior page. Click here.”
It’s a blog post. They go there and it says, “Bounce on over to this page,” even though that fucking
promo didn’t do so well.

Next topic, so then the final one is do a podcast every single week. So you can get interviews, you can
get free workouts, you can get short video Q & As, or you can get full on articles every single week. In
addition to that, I email every single day, email every single freaking day. Do people email me and say,
“Bro, I like your shit but you email all too often”? Yes. They do and that’s why I created a light list which
very few people know about. I created this list where I say, “Hey, I’ll email you twice a week instead of
seven days a week.” I’ll make sure it’s content rich. At least, that way I’ll keep them on my list.

Logan: That’s funny. Your light list is still way more emails than the average person does. Twice a week is
a lot more than a lot of other people with their monthly emails and everything.

Tyler: Oh, monthly is crazy.

Logan: An important note, what we’re talking about here, it’s the same with the free content to paid
content that they’re going for. People following Tyler, there’s going to be a few people that read every
single article, watch every single video. The majority of people won’t. They’re checking the things that
interest them but even though they’re looking at Tyler and there’s all this different contents, it’s like
“Oh, I haven’t even gotten through the free stuff,” that doesn’t mean they’re not going for the paid stuff.
If you create these solutions, push the right pain buttons, just get peoples’ interest in things, they’re
going to buy as well.

Think about it. Everyone’s done this. We’ve bought programs that we have never even cracked the book
or looked at before, just sitting there in the computer. It was like that was definitely a good purchase
looking in hindsight but it’s just getting into that buying mode at the right time. That is happens to
people. It’s human nature.

Tyler: You know what’s also interesting, Logan, is—All right, I just lost my train of thought there. Man, I
had something so good to say.

Logan: What’s interesting, Tyler?

Tyler: I don’t know. Take can it away while I let that come back real quick.

Logan: Okay. Let’s talk about the places. Where do you go to these places where you’re talking about
affiliate stuff? We kind of got off on many different tangents as far as product creation and getting

people promote, but in order to get these things where you’re going to get 50%, 75%, in some cases
even 100%, one easy place to go is ClickBank. Tyler is a huge fan of ClickBank. Just seeing the success
he’s had with that, I just started playing with it myself. ClickBank is great because it’s all digital products
and it makes it really easy for other people to promote.

Typically because this is really the structure of how ClickBank operates, everyone is at least 50%. I don’t
think you’ll find lower than that but a lot of people are 75% or 100% so you can find products on
whatever specific thing you’re looking for and then you can promote them through a simple ink. Once
you sign up on an account, getting links to promote these other programs is brain dead easy to do. So
that’s one of the easiest and best places to go to find these sorts of offers that we’re talking about.

Tyler: Okay, so I remember what I was going to say. This is what’s interesting. I used to be in a rock band
back in the day and I remember reading a book that was talking about your fans. Logan was just saying
there are some people out there that are going to read every article and watch every video and
comment on your videos and send you emails and everything. So that’s what I think about when I’m
doing this. I think about that principle that I read in this book, the thousand great fans.

If you have a thousand true fans and let’s just say each one gave you $100 a year. If you’re thinking
online, you’re thinking of $100 worth of products, webinars, seminars, coaching calls or whatever, that’s
$ 100,000. So I’m always looking to give enough content to attract the people who want podcasts,
workouts, videos, articles, Facebook posts and everything. So that’s really key, those thousand great
fans.

Now back to ClickBank. If you guys are just getting started, don’t be a fucking fool. Go to ClickBank.com,
and you guys can register as an affiliate in literally a few minutes. Then you can go in the Marketplace,
so click on Marketplace, go to the search bar and type in Warrior Warm-up, and it will pop up a little
thing at the top right there. Click on that, it says “Promote.” Then you send an email that says, “My good
friend, Tyler Bramlett, just created the greatest warm up systems I’ve ever found. You have to check this
out. Plus today only, you can get it for less $20 bucks. Click here.” Boom! I just made you guys some sales
instantaneously like that and thank you for promoting me.

Logan: if you have an email list, yes, it can actually be that simple to do.

Tyler: It really can.

Logan: People imagine that it’s a lot harder than it is but think about it this way. You have something to
promote and you need traffic. By building an email list, you have traffic on demand. That’s why we
talked about the email list, how important it is, and why that is really the number one thing you want to
build up because then you can send traffic on demand to wherever you want to go. So if you have a

good offer to promote, it’s easy to get there. Maybe in the next episode we’ll talk about some traffic
generation strategies, some simple ways to get a lot of people coming to your site to join your list, to
check out your products and all that. Once you have those two things, some sort of offer and traffic, like
we said with the email list, it’s that easy. Like what Tyler said, it is that simple in order to make money.

Now when you’re starting out, you may only have, you can get 10, 20, 30 people on your email list.
Everyone has to start there. No one starts out with a thousand unless maybe you buy or gift it or
something, somehow you do it but most people, you got to start there and you got to grow . You’re not
going to make millions of dollars off of a ten-person email list but there are people making millions of
dollars off of just a few thousand people, like Tyler was talking about, just a thousand raving fans. The
raving fans that you have are going to spend a whole lot more money with you than many other people
that are just going to buy maybe one of your products. So getting those fans is really what you’re
seeking to do and you can do it through this content strategy, just making people really know, like and
trust you and it grows from there.

Tyler: Yes. So we’ve been talking a ton about affiliate in turn about affiliate stuff. I think that ClickBank is
your best bet. If you have a product that you’re interested in promoting, if you go to most websites,
you’re going to go down to the bottom of the page and you’ll see a small little link that says “Affiliates.”
You can click that link and like Logan has some one shopping cart affiliate programs. He does 50% to
75% on most of his stuff, right? So you can check that stuff out at http://LegendaryStrength.com. You
can go to GarageWarrior.com and check out my stuff. Any webpage that you go to that is smart is going
to have some sort of affiliate link at the bottom that will take you through like, “Hey, here’s how we
make our sales.”

You know what’s really interesting? I am shocked at how people don’t email me. If somebody emails me
as an affiliate and says, ”Hey, I wanted to put you up for this stuff,” I’ll do a lot of stuff for that person. I’ll
say, “Hey, here’s how you go to ClickBank.” “Here’s how you do this.” I’ll teach them how to make sales
with my product. I’ll do it through an autoresponder and I’ll do it personally, just because I’m really
trying to get people to support me. You’ll never know that one person who just wrote me that email
could be the guy with the 30-person list today and a 3 million-person list tomorrow, and he’s still like,
“Hey, I remember that guy, Tyler, who helped me out. I’ll send an email out for him” and boom! Next
thing you know I’ll make another $10,000. So you never know.

Let me just say a quick little phrase that somebody said to me once. He said, “The toes you step on today
may be connected to the ass you’d have to kiss tomorrow.” So if somebody’s emailing you—you have to
think that’s a great quote, isn’t it? Logan remembers the guy. He’s on a rock band tour. He was great. So
never discount the small guys. They might be the next big guys. You never know. Treat them right.


I want to just close out maybe with a couple ways, Logan, we can just accelerate affiliate sales, ways that
they can take their list and just make them hungry for whatever it is they’re selling. Let’s go like a little
shotgun back and forth session.

Logan: Like you were talking about, people are going to help you promote them. If you ask to do that,
no one’s like, “Oh no. I’m not going to help you promote my own stuff.” They don’t do that. So one of
the simplest is interviews, if you can meet them in person for a video interview or just get on the phone
call. It doesn’t need to be long but you’re going to talk about stuff. You can provide great content right
there, like in our different podcasts that we have available, like we do here. Then at the end, just do
some soft or hard pitches for whatever product promotion they do and have that link through an
affiliate thing. You can even mention the redirect link or whatever to have that affiliate program in the
podcast or definitely where you post it, have it in there, and that’s going to provide great content, great
value. It’s going to build that connection with the person and you’re going to be able to make money
through the affiliate link for whatever product or course they’re promoting.

Tyler: Beautiful. That’s one of my favorite things to do. All right, another one. If you guys want to
accelerate your sales, make a bonus. Let me give you an example. Last week, Mikey Whitfield, my good
friend was launching Workout Finishers 2.0 and I wanted to make some serious sales. So with my tiny
little email list I was able to get fourth place in the launch behind a few people that have almost 100,000
people on their email list. The reason how I did that was I created a bonus that was 19 Warrior Finishers.
They got an exercise video library and 19 done-for-you Warrior Finishers, and that made my list really
hungry to buy Mike’s shit through my links. So that’s a great way to accelerate your sales.

Logan: There are so many small things that you can do. I lost my train of thought. Here’s one thing. If
you’re active on forums and all, I know some people are some people aren’t at all, in a forum, when you
post—you don’t want to do this in any sort of spamming way—if you post there regularly, you can have
a signature file where it’s usually going to have your name. It can be a link to your website. It could also
be an affiliate link to a recommended program so you just have that in there. A few people are going to
click it, especially if you’re providing great content in those things and you can just make
recommendations through that.

Depending on the forum board, you want to be careful about promoting and everything. Like I said,
don’t be spammy about it and do it in line with their rules and regulations. You can do it to your website.
You can do it to other people’s website.

Tyler: Yeah. One final thing, too, is unless you’re doing a real soft pitch, you never want to promote
something without some degree of scarcity. So if I’m just saying, ”Hey, check out this interview” and it
goes, “Check this out. This is a product by whoever,” that’s cool. But if you really want to make some


sales, scarcity is king. You’ll be shocked like the last sale I ran where I had like 20 or so affiliates
promoting my sale on Friday, on the very last day, when people emailed out twice, they said, “Oh, here’s
ten reasons why you should purchase this program” and then again, “Hey, there’s only four hours left,”
on the very last day, I made 40% of my sales. It was almost 50% of my sales in one day because that’s
when people were getting emails all week and they finally said to themselves, “Oh shit, I got four hours
left! I’ll go for it.” You know what I mean? They just go for it. That’s what they do.

So when you’re promoting other people’s stuff, always have a degree of scarcity. There’s two ways that I
spin this. One way is, “Hey, I’m going to give you a free bonus for the first X-amount of people that
purchase this product.” You count down as you promote the thing. The other way is time-based. So you
have Friday at midnight, everything goes down blah blah blah, or for a ton of effectiveness, you can do
both, which is really fun. “You’ve only got 20 people left,”—not 20, 20’s a bad number—“You’ve only got
17 people left and 46 hours until this thing disappears.” So that’s a way to combine scarcity to get even
more sales when you’re promoting other people’s stuff.

Logan: Yes, when you stack multiple things on top of each other, it’s much more effective. Let’s contrast
that a little bit to saying what’s not effective. Banners, everyone thinks about, “Oh, I’ll have it on my
website and I have these banners.” Unless you are a hugely trafficked website, which if you’re starting
out, you’re not going to have at all, people don’t click banners. They have the term for it: banner
blindness. They don’t even look at that stuff unless it’s the best banner in the world and even then it’s
going to be a few things.

So if you have banners for a product on your website and you also have an article where you’re giving
some content and then you tie it in to a promotion or something, that article is going to get so many
more click-throughs to it. It’s way better to do that. People like banners. They think it’s all cool and I
want to get this on my site then I’m selling stuff. They don’t sell well at all. It’s you with usually your
personality coming across, providing some content, some reason behind, that really gets people. When
you add that scarcity element to it, like Tyler said, that’s huge. It’s going to drive it so much further than
just a banner sitting there. Maybe if you have a banner with a scarcity, maybe that would do it.

Tyler: Well, here’s what might be one, too, I thought of when you were talking about that:
incongruency. This is something that I’ve had to learn. If you have a list that you’ve built upon high
intensity metabolic training or functional fitness, whatever, and then you flip it around and you say,
“Hey, check out this Long Slow Distance Cardio program” or like “this Low Carb Fat Loss Program,” that
incongruency right there isn’t going to help you. You have to think of your ideal customer avatar, that
we’ve talked about way back in the beginning of this thing.


I’ve made that mistake recently in the past promoting somebody’s stuff that I really liked. It was great
stuff, and I made some sales but probably 10% of the sales I would have made if I had promoted another
workout program. Like Logan said, it seems crazy that somebody just wants to keep buying workouts.
Why the hell would you? You just bought my workout program a month ago. You bought Finishers 2.0
and got 19 Warrior Finishers two weeks ago and this week you’re going to buy more.

But they want workouts. They want content. They want options. They want to do that. There’s nothing
wrong with that. But if you take somebody from Metabolic Training to Self Help or Metabolic Training to
How to Carve a Watermelon, it’s not going to sell well. So be congruent. Make sure you understand who
you’re selling to, what you’re selling them and then keep doing that over and over again, giving them
great content in between.

Logan: Yup. Well, I think that’s enough information, a lot of jam-packed stuff in this episode. We got a
lot more coming on Dominating Online in the next episode.

Tyler: All right, you guys, Like this episode. Click the Like buttons in Facebook. Share this with your
friends. Send us your questions and keep listening to our podcast. Go to ClickBank.com and pick your
shit. Send us an email if you want to and we’ll help you get started.

Logan: Yeah, if you need help promoting your stuff, just let us know. We’ll help you out.

Tyler: Just let us know. All right, thanks guys.

Thank you guys so much for listening to the Fitness Money podcast. For more information on how you
can make more money in your fitness business today, go to FitnessMoney.Com or go to
Facebook.Com/FitnessMoneyPodcast. Thanks so much for listening. We’ll see you next time.


Making Your First $1 Online - Fitness Money Podcast

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