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Executive Summary
PC Repair will provide computer and technical consulting (repairs, training, networking and
upgrade service) to local small businesses as well as home PC users. The company will focus
on marketing, responsiveness, quality, and creating and retaining customer relations.

PC Repair was initially formed as a sole proprietorship, but was reconfigured as an S
Corporation in December of 2004. PC Repair will at first be a home office start-up, utilizing
one studio room in the owner's home and serving customers in the local Ramsford-on-
Bitstream area. In the third month of our plan, we will move into a leased office space and
hire a second technician. As sales increase, we will hire additional personnel.

The Market
The very nature of the computing industry, with its extraordinary rate of technological
development, creates a constant need for businesses skilled in updating and advising
customers on computer-related issues. In town, the majority of potential customers are
dissatisfied with existing options, creating an attractive niche for an innovative start-up. Small
business PC users will provide the majority of our business revenue. Business Week expects
the computing industry to grow at a rate of 12% and the processor speeds to continue to
expand for years to come, providing a rich resource for sales.

PC Repair has decided to focus mainly on the small business market, as these customers
typically don't have a full-time IT person, but have full-time IT needs. PC Repair will offer an
affordable, on-demand service for these customers. We can also offer maintenance
agreements that generate additional monthly income. For our residential customers, we will
offer a very affordable and helpful service with a very flexible schedule to meet their needs.
Our target market will focus on Ramsford-on-Bitstream and the surrounding areas. Market
research indicates there is an abundance of business for a small company such as PC Repair.

Start-up Funding and Financials
To get PC Repair started the owner is providing cash and assets. We are also seeking a short-
term loan, to be secured with the owner's home equity, and repaid within three years. Our
conservative sales forecasts, based on industry research within the local area, project hefty
sales in year one, steadily increasing through year three. To reach these goals, we will use an
aggressive advertising campaign to exploit our competitors' weaknesses. With good cost
control, we will see a modest, yet comfortable, net profit the first year, even after moving into
a leased space and hiring additional technicians.

1.1 Objectives

   1.   To provide the best service available to the community at an affordable price.
   2.   To generate substantial market share so that PC Repair is a common name.
   3.   Constant growth in sales from start up through year three.
   4.   To generate customer satisfaction so that at least 40% of our customer base is repeat
        business.
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1.2 Mission

Our goal is to set the standard for on-site computer solutions through fast, on-site service and
response. Our customers will always receive one-on-one personal attention at a very
affordable price. Our customers will receive the highest quality of customer service available.
Our employees will receive extensive training, a great place to work, fair pay and benefits,
and incentives to use their own good judgement to solve customers' problems.

1.3 Keys to Success

       Establishing a brand identity and generating brand recognition through marketing.
       Responsiveness: being an on-call computer paramedic with fast response time.
       Quality: getting the job done right the first time, offering 100% guarantee.
       Relationships: developing loyal repeat customers--retainers.


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Company Summary
PC Repair is an S Corporation located in Ramsford-on-Bitstream, owned by Jack Hacker.
With a small 3-year loan, PC Repair will grow in one year from a one-man, home-office
based repair shop to a profitable, 3-person business in a leased location. We will build the
necessary infrastructure to quickly and efficiently respond to customers' computer needs,
guaranteeing speedy, friendly, competent, and cost-effective technical support.

2.1 Company Ownership

PC Repair was initially envisioned as a sole proprietorship in the owner's home. However,
recent feedback from our marketing outreach has suggested a much higher sales potential than
originally imagined, and PC Repair has been reformed as an S Corporation. This change will
provide additional legal protection for the owner, and will also streamline the financial
operations of the company as we expand the personnel to 5 within the next three years, lease a
separate space for offices, and purchase company vehicles and cell phones.

The owner, Jack Hacker, has 10 years of experience in the fields of technical support,
networking, and computer training and repair. Jack has also spent the last three years as the
manager of a custom computer building and repair store, and understands the computer needs
of small businesses.

2.2 Start-up Summary

Total start-up expenses include initial expenses for establishing our website, setting up the
business, and doing our pre-opening advertising. Exact allocations are shown in the table.

The bulk of our start-up requirements are asset needs: we need diagnostic and repair
equipment, half of which will be contributed to the business by the owner from his own
materials. We are treating this equipment as assets because we expect it to last at least three
years, and to have some resale value when we are through with it; we will buy additional
expensed equipment in years two and three. We also need start-up inventory which includes
RAM, spare hard drives, cables, and cases. Although we will keep expenses to a minimum for
the first three months, before we move, we will also need cash at start-up, to see us through
the next several months with a positive cash balance.

We plan to fund our total start-up requirements direct owner investment (including the
contributed assets), and a three-year loan secured with the owner's collateral (his home
equity). We should be able to easily repay this loan within three years, even with a much
lower sales revenue than projected. (See the Cash Flow table for projected repayment.)
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Start-up Requirements

Start-up Expenses

Legal                     $650

Website                   $350

Business Cards            $100

Insurance                 $150

Uniforms                  $300

CPA                       $275

Advertisement             $1,200

Total Start-up Expenses   $3,025

Start-up Assets

Cash Required             $28,000

Start-up Inventory        $1,200

Other Current Assets      $10,000
Long-term Assets           $0

Total Assets               $39,200

Total Requirements         $42,225



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Start-up Funding

Start-up Expenses to Fund                $3,025

Start-up Assets to Fund                  $39,200

Total Funding Required                   $42,225

Assets

Non-cash Assets from Start-up            $11,200

Cash Requirements from Start-up          $28,000

Additional Cash Raised                   $0

Cash Balance on Starting Date            $28,000

Total Assets                             $39,200

Liabilities and Capital

Liabilities

Current Borrowing                        $19,225

Long-term Liabilities                    $0

Accounts Payable (Outstanding Bills)     $0

Other Current Liabilities (interest-free) $0

Total Liabilities                        $19,225

Capital

Planned Investment

Owner                                    $23,000
Investor                               $0

Additional Investment Requirement      $0

Total Planned Investment               $23,000

Loss at Start-up (Start-up Expenses)   ($3,025)

Total Capital                          $19,975

Total Capital and Liabilities          $39,200

Total Funding                          $42,225




Services
PC Repair will offer computer repairs, training, networking and upgrade service to clients in
two major categories: home PC users and small business users. As PC Repair and the client
demands grow, we will offer software development to our business clients.

From the very first day, we will offer on-site repair and consulting services, so that our clients
don't need to take time out of their busy days to haul a computer in to our workshop. This is
the single biggest frustration Jack has seen among small business owners needing computer
help. Much of our diagnostic equipment is portable, and we will remove a PC to our
workshop only when the problem requires more detailed diagnosis or repair. We will also
offer free pick-up and delivery of PCs needing repair. To meet the growing demand for this
service, we will purchase a company vehicle in the third month.

We will also offer extended maintenance contracts, so that business clients can deal with
technical support and repair needs as a single line-item expense, rather than having to plan for
unexpected crashes and problems with a rainy-day fund they may never use. Maintenance
contracts yield a high gross margin for us, and provide peace of mind for the customer.

We will offer limited software support (installation and compatibility issues), and focus on
hardware and networking support - this is a vital distinction, since software is evolving much
more rapidly than hardware, and our clients will have such diverse software needs that we
couldn't possibly keep up with all of them. We will encourage clients to register their software
and use the software's own support options to their full potential. We will, however, keep up
to date with multiple operating systems and networking developments, working with clients to
make sure they have the most appropriate combinations of hardware, OS, networking, backup
systems, and software. Backup and security are becoming higher priorities for all our potential
customers, as internet usage (and its pitfalls) becomes more common, and as more and more
daily records are stored electronically.




Market Analysis Summary
PC Repair will provide computer support in both a consulting and technical capacity to small
business owners as well as home PC users. Since PC Repair is currently a one man operation,
its growth in the first three months will be limited by the owner's capacity to complete work.
However, these first three months are critical for establishing our credibility and a reputation
for getting the job done quickly and well. We will focus on delivering excellent service, and
using the good word of mouth from this initial period to network with other potential clients.

Personal market research by the owner indicates an attractive market niche for our services, of
which PC Repair will take full advantage. The very nature of the computing industry, with its
extraordinary rate of technological development, creates a constant need for businesses skilled
in updating and advising customers on computer-related issues.

National chains, such as "Geeks on Call," and Best Buy's "Geek Squad" have seen rapid
growth in demand for these services in the last few years. Customers are seeking skilled help
with everything from installation of software and hardware components, to networking, to
transferring files from an old computer to a new one. Those who can often enlist their tech-
savvy children's help, but others are not so fortunate, and small-business owners need reliable
and quick help with all their computer needs, since every hour down may mean an hour or
more of lost revenue, especially for any business with a website or those doing e-commerce.

4.1 Market Segmentation

The existing computer service market is so extensive that categorizing it is rather difficult. We
have broken our potential market down into two groups, based on their needs: home PC users
and small business clients.

Home PC User
Our home PC user market includes non-tech-savvy residents of the local area (15 mile radius),
generally between the ages of 30 and 70, with at least one home computer. We are not
expecting income from users below 30, who tend to be more comfortable with technology and
willing to attempt repairs and upgrades on their own, without seeking professional assistance.
Such home users generally own a computer to do email, play games, write letters, scan and
print photos, and occasionally to do bookkeeping or taxes. Home PC users with more
sophisticated applications generally have enough tech savvy, from tech experience at work, to
do their own repairs and upgrades. Their hardware needs will include the computer itself,
monitors, keyboards, mouse, printer, and scanner.

This group is growing slightly faster than the overall population growth in our area, in part
due to the increasing demand for computers among retired people and young families, about
7% a year.

Small Business Users
Small business users will provide the majority of our business revenue. The small business
market will be defined as customers within a 15 mile radius, with 2 or more computers or a
network which they use for business purposes at least 25% of the time. Their business use
may include minor usage, such as updating a business website for a brick-and-mortar store,
keeping the books, designing graphics or ad campaigns, and writing copy for press releases. It
may also be more extensive, incorporating inventory tracking, POS systems, customer
databases, online product/service delivery, or product development. The more intensive their
computer usage for business, the more critical it is to them that their technology work well
and reliably, and that quality repairs and support are available in a crisis. Their hardware
needs will include the same items as home users, plus servers, backup systems, data storage,
and wireless networking.

The portion of the small business market we are targeting is growing at around 2% a year.




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Market Analysis
                                  Year 1     Year 2     Year 3     Year 4     Year 5
Potential Customers    Growth                                                           CAGR
Home PC Users        7%         25,000     26,750     28,623     30,626     32,770     7.00%
Small Business Users 2%         10,000     10,100     10,201     10,303     10,406     1.00%
Other                 0%        0          0          0          0          0          0.00%
Total                 5.39%     35,000     36,850     38,824     40,929     43,176     5.39%


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4.2 Target Market Segment Strategy

Although there are more potential customers among home PC users, we expect the majority of
our revenue to come from small business clients, since their need for our services is more
urgent, and they are willing to invest in technology as part of their business plan. The majority
of our marketing efforts will thus be focused on small business owners. These customers
typically don't have a full-time IT person, but have full-time IT needs. Home PCs are often
used by multiple people, and serve multiple purposes. Our home PC users need help with
managing their settings to integrate the different needs of all household members as much as
they need technical assistance.

ComputingNet magazine recently reported on the substantial need for timely and cost-
effective computer upgrades and repairs in this region; Jack Hacker has seen this market need
in person, as frustrated clients waited for days or weeks for their critical components to be
returned to full capacity, with no inexpensive alternative to the existing computer repair
shops. All of our clients need technical assistance, but we are also selling peace of mind: our
clients will know that friendly, efficient help is just a phone call away. As more and more
companies switch their support services to automated call centers or touch-tone menus, the
simple reassurance of hearing another human voice on the phone within a few rings is
immeasurable. Even better is knowing that within a few hours, someone will show up and
take care of their problem.

Both the software and hardware side of the computer industry continue to turn out new and
revised computer components at alarming rates. For PC Repair this means job security well
into the future. As reported by the Wall Street Journal, there seems to be no end to the
development of the computer market. Business Week expects the computing industry to grow
at a rate of 12% and the processor speeds to continue to expand for years to come.

4.3 Service Business Analysis

Secondary market research shows computer service customers tend to be very loyal to
providers that do good work and satisfy their needs. An analysis of PC Repair's main
competitors shows no overwhelming strengths that would be significant barriers to entry into
the market, as our local competitors have serious weaknesses.

The computer maintenance and repair industry is fragmented, with a few large, national
players and hundreds of small, local stores. While most computers are actually repaired in-
store, near the customer, parts for the repair come from major manufacturers and distributors;
delays in receiving necessary parts can significantly slow down the repair process. Large
chains have solved this problem by keeping vast amounts of inventory in stock at all times,
while local stores offer customers the trade-off of personal interaction and trust that may
make up for some delay.

PC Repair has established a relationship with a local distributor to do rapid special-ordering;
although this capability is more expensive than normal channels, it will enable us to quickly
establish a reputation as efficient and responsive to customer needs, particularly for our small
business users. We will leverage this customer loyalty into great word of mouth marketing
and steady growth.

4.3.1 Competition and Buying Patterns

Customers choose computer repair and assistance services based on reputation, previous
experience, and price. They may choose to return to a mediocre provider with whom they're
familiar, rather than try out a new unknown company about whom they've heard nothing.
Large stores, especially the service departments of national chains, have a great advantage
simply in their affiliation with an established brand. Establishing our brand identity and a
great reputation in the first few months is critical to our success. Once we have broken in to
the local market, our great service will turn new clients into permanent clients.

Our services will be second to no one and our prices will be very reasonable for the high
quality service we offer. By providing superior service, word of mouth alone will bring in
many new clients. The satisfaction our consumers find will keep them coming back. There are
two main competitors for the computer upgrade and repair business in this area:

   1. Competitor A. They are a well established provider of computer upgrades and
      services, and do quick work. However, they have a high staff turnover, a young and
      inexperienced staff, and are more interested in selling new components than in
      maintaining existing machines or finding custom solutions. They do not offer any kind
      of pick-up and drop-off service, and do not offer on-site help. They really only offer
      hardware support.



   2. Competitor B. Smaller and less known then A, B provides many services for
      residents living in east and south parts of town. They are more willing to spend time
      with a client, figuring out exactly what his or her needs are, and suggesting new
      options than competitor A. However, they have an inefficient ordering system and an
      unkempt shop, which deters potential customers and can turn existing customers to the
      competition. They also do not offer on-site services, although they are considering
      instituting a trial pick-up/drop-off service. They are in the best position to copy our
      innovations and steal customers, but their management is complacent and may not
      respond to competition.

Both of these companies charge rates in excess of PC Repair; we will be able to attract the
price-sensitive market without much work.
Strategy and Implementation Summary
Our Strategy and Implementation turn on three points:

   1. A value proposition of timely and practical solutions, at a reasonable rate, coupled
      with a 100% guarantee.



   2. Exploiting our competitors weaknesses: a competitive edge based on quick, effective,
      and sympathetic customer service, which meets the customer where his needs are,
      rather than trying to fit him into an existing box.



   3. Quickly establishing a brand identity and developing a great reputation among local
      customers to generate word of mouth advertising.

5.1 Competitive Edge

       Quick response: PC Repair will provide same day and after hours service.



       A flat rate policy: This undermines the competition, who charge by the hour. The
       pricing has been set to reflect the average amount of time it takes to perform the task.
       With this strategy we can undercut most competitors and gain local market power.



       On-site and pick-up/drop-off services: This will minimize the time and effort a
       customer needs to put into dealing with his computer problem.



       Suprisingly, our small size is an advantage: customers will recognize me (and future
       employees), and will know they will get the same great service every time they call.

5.2 Marketing Strategy

Our marketing strategy will aggressively exploit our competitors' weaknesses. During the
start-up phase, we will run large ads in the business section of the local newspaper, asking,
"Are you fed up with poor customer service for your computer needs?" These ads will focus
on our advantages, including on-site service, competitive rates, and quick response and turn-
around times. They will announce our opening date, and include a coupon for free diagnostic
service for the first 20 customers.

We will follow up on these opening ads with a smaller direct-marketing campaign to small
business owners, with lists drawn from the local Chamber of Commerce. Jack will use his
contacts with business customers from his years as a manager to create a "buzz" about this
new business.

We will continue periodic advertisements, including several promotions (discounts, free
diagnosis, etc.) throughout the first year. We expect a small but steady response from home
PC users who see our ads elsewhere, but will also run monthly ads in sections other than the
business one.

We will offer a promotion during the first 90 days of business to generate business traffic and
word of mouth. Our promo is Spyware removal on any desktop PC for $70 including tax and
software. Spyware is a huge problem for a lot of residential and small business customers, and
the offer should draw a lot of interest.

5.3 Sales Strategy

Our marketing strategy will generate customer inquiries. We will close the deals by offering
an outstanding service and a very reasonable price. Happy customers generate repeat business
and word of mouth. Our toll free number is operational 24 hours a day, seven days a week,
and from 8am to 9pm, I will be available to answer calls. At other times, or when I am on the
phone, an answering service we have hired will catch callers and give them an estimated wait
time for a call-back; this is another step towards delivering a complete solution to our
customers.

Sales forecast figures are based on industry figures for the typical growth of a start-up and
reflect repeat business generated through meeting customer needs.

5.3.1 Sales Forecast

The sales strategy is a prediction of controllable growth for the first year. PC Repair will
focus on quality and attention to detail to avoid some potential pitfalls encountered by many
new businesses. The predicted growth is moderate in the home PC market and in the small
business arena. However, with aggressive advertising and word of mouth, this will increase.
Our agressive TV advertising will increase our residential and small business customer base
as well as word of mouth within the first year. Within a few months we will have the need for
additional employees to handle the work load. At that time, we will move into a leased space
with additional square footage, and buy a company vehicle to help with the on-site calls.

Our competitors average 75+ calls a month. Given that our advertising will be aggressive, we
expect the same results. The sales forecast is conservative, which gives us a chance to gauge
our experience and adjust the plan accordingly.

We will service all of Ramsford-on-Bitstream, and the surrounding area. We expect that the
majority of our jobs will be performed in the immediate town area. A service technician can
perform an average of 3 jobs per day. Our sales forecast predictions are less than that. With
our agressive advertising campaign we expect nominal growth. We predict it will take a few
weeks for the marketing to settle in with customers. However, we are going to offer a promo
for our services which should generate some substantial results.

The one element of sales not represented in the table below is direct costs for our maintenance
contracts. We estimate these costs at 12% of sales revenue, but expect a delayed occurrence -
that is, we will sell maintenance contracts starting in February, but do not expect to actually
perform maintenance on computers guaranteed under them for the first few months. We will
incur more and more costs from these as time goes on, and the computers age - most of the
service in a maintenance contract is performed within the last quarter of the specified period.
Projections for the direct costs for these contracts can be found in the Profit and Loss
Table, as other costs of sales.




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Sales Forecast
                                Year 1         Year 2        Year 3
Unit Sales
Home PC Unit              166            200            225
Small Business Unit       264            300            350
Promo                     235            0              0
Maintenance Contracts     32             60             85
Total Unit Sales          697            560            660
Unit Prices                  Year 1  Year 2  Year 3
Home PC Unit              $280.00 $300.00 $300.00
Small Business Unit       $500.00        $600.00        $600.00
Promo                     $50.00         $0.00          $0.00
Maintenance Contracts     $400.00        $600.00        $600.00
Sales
Home PC Unit              $46,480        $60,000        $67,500
Small Business Unit       $132,000 $180,000 $210,000
Promo                     $11,750 $0        $0
Maintenance Contracts     $12,800 $36,000 $51,000
Total Sales               $203,030 $276,000 $328,500
Direct Unit Costs             Year 1     Year 2    Year 3
Home PC Unit              $84.00     $90.00     $90.00
Small Business Unit       $105.00        $126.00        $126.00
Promo                     $4.00          $0.00          $0.00
Maintenance Contracts     $0.00          $0.00          $0.00
Direct Cost of Sales
Home PC Unit              $13,944        $18,000        $20,250
Small Business Unit       $27,720        $37,800        $44,100
Promo                     $940           $0             $0
Maintenance Contracts     $0             $0             $0
Subtotal Direct Cost of
                          $42,604        $55,800        $64,350
Sales


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5.4 Milestones

Our milestones, listed in the table below, outline the major events that will promote, as well as
insure the success of PC Repair and keep it a going concern well into the future. We will
measure our success in meeting these milestones every month, and adjust the plan to keep up
with our objectives. Name recognition, in particular, is very important to breaking into this
market - we will conduct a survey by calling 200 randomly selected small businesses from the
Chamber of Commerce listings on the specified dates and asking them whether they have
heard of PC Repair, and if so, what their impression is of our service. If any of the
respondents have actually used our services, we will elicit feedback on their experience with
us, and suggestions for improvement. We will also ask if they would recommend us to a
colleague.




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Milestones
Milestone                                 Start Date              End Date            Budget   Manager   Department
Procurement of materials for
                               12/1/2004               2/1/2005              $1,200               JMH    Department
opening
Start-up Ad Campaign           12/15/2004              2/6/2005              $1,200               JMH    Department
Get Loan Approved              1/1/2005                1/17/2005             $0                   JMH    Department
Open Business                  2/7/2005                2/8/2005              $0                   JMH    Department
Name Recognition by 5% of
                               2/28/2005               2/28/2005             $0                   JMH    Department
potential market
Meet with Leasing Agent        3/1/2005                3/10/2005             $0                   JMH    Department
Interview potential Techs      3/1/2005                4/25/2005             $0                   JMH    Department
Move into Leased Space         4/1/2005                4/10/2005             $2,000               JMH    Department
Sign on Leased Vehicle         4/15/2005               4/20/2005             $6,000               JMH    Department
Targeted Ads Begin             4/15/2005               5/15/2005             $4,000               JMH    Department
1st Tech Starts                5/1/2005                5/1/2005              $0                   JMH    Department
2nd Round Tech Interviews      7/1/2005                7/31/2005             $0                   JMH    Department
Direct marketing to Small
                               7/1/2005                9/30/2005             $8,000               JMH    Department
Businesses
Increase Name Recognition to
                               8/1/2005   8/2/2005       $0                       JMH     Department
20%
2nd Tech Starts                8/1/2005   8/7/2005       $0                       JMH     Department
Totals                                                   $22,400




Management Summary
PC Repair will be owned and managed by Jack Hacker. Jack has 10 years of experience in the
fields of technical support, networking, and computer training and repair. Jack has also spent
the last three years as the manager of a custom computer building and repair store, and
understands the computer needs of small businesses. Jack is adept at managing his time, and
at quickly responding to multiple customer calls and needs.

For the first three months, Jack will be in charge of all aspects of the business. In the third
month, when another tech is hired, Jack will shift some of his energy from directly responding
to customer needs, to training and managing others to do this work effectively. Jack will
maintain direct control over inventory ordering and bookkeeping, and will try to do as many
of the on-site calls as possible himself. Part of our brand recognition strategy is to identify PC
Repair with Jack's efficiency, friendliness, and technical expertise. The easiest way to
associate the two is for Jack to be a major part of many customers' experiences with us. He
will delegate technical repairs later in the year to the techs working in the leased office space,
and will also train them in his method of direct phone support.

Jack has worked extensively with computer technicians and support staff in the past, and
knows that they work best when given free rein within a set of mutually-agreed-upon
guidelines. The first week of each tech's employment will be dedicated to helping them
understand PC Repair's guidelines:

          the customer needs help, and we're here to help them;
          the customer is frustrated, upset, or confused - but that doesn't make the customer a
          problem;
          the customer needs reassurance as well as solutions.

Within this framework, the techs can solve the customer's problem the best way they see fit -
Jack is not a micro manager.

6.1 Personnel Plan

Jack Hacker will be the only employee for the first few months; his salary is directly related to
the success of the business, and will never exceed 18% of sales revenue. In the third month,
we will move to a leased office space and hire a second employee, with a third hire planned
for August, if projections are on target. We plan to hire additional part-time employees in the
second year, to better handle the increasing sales.

Our employees will be skilled professionals, with equally strong technical and people skills. It
is very important to Jack that they be paid salaries commensurate with their abilities and
dedication- happy tech support people make for happy customers. To that end, our full-time
employees will receive health benefits (premiums split between the employee and PC Repair),
paid holidays, and sick time. Those benefits are included in the payroll totals listed below.
Personnel Plan
                                  Year 1 Year 2 Year 3
Owner                           $33,000 $38,000 $40,000
Tech1                           $21,600 $30,000 $30,000
Tech2                           $14,400 $30,000 $30,000
Part Time                       $0      $12,000 $15,000
Total People                    3       5        5
Total Payroll                   $69,000 $110,000 $115,000


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Financial Plan
The following sections include the annual estimates for the standard set of financial tables.
Detailed monthly pro-forma tables are included in the appendix.

Our financial plan calls for limited growth in the first three months, followed by much higher
sales when we move and hire additional employees. These projections are based on sound
market research and ratios for comparable businesses. As we grow, we will keep our
operating expenses down, and maintain a positive cash balance as we repay our three-year
loan.

7.1 Important Assumptions

PC Repair's customer base would fluctuate if there was a recess in the economy or other
extenuating circumstances that pertain directly to consumer or industry behavior. However,
given the steady increase in computer users despite the recent recession, we assume that sales
forecasts are unlikely to be dramatically altered by economic events. The table below shows
some of our other assumptions.



General Assumptions

                            Year 1         Year 2       Year 3

Plan Month                         1            2            3

Current Interest Rate   7.00%          70.00%       70.00%

Long-term Interest Rate 10.00%         10.00%       10.00%

Tax Rate                30.00%         30.00%       30.00%

Other                   0              0            0
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7.2 Break-even Analysis

Fixed costs are projected at a monthly average for the first year. This includes payroll, moving
expenses and rent, purchase of a company vehicle, and other necessities like cell phones and
the answering service. Variable costs (inventory used in repairing or servicing computers) are
projected as well. At these levels, what we need to bring in per month to break even is shown
in the table and chart below. We will reach our break-even point mid-year, although we
expect sales in November and December to dip below this level because of holidays.




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Break-even Analysis

Monthly Units Break-even   52

Monthly Revenue Break-even $15,110
Assumptions:

Average Per-Unit Revenue      $291.29

Average Per-Unit Variable Cost $70.00

Estimated Monthly Fixed Cost $11,479




7.3 Projected Profit and Loss

The table below shows our projected profit and loss. There are two lines for direct cost of
sales - the second line shows projected inventory costs of fulfilling our maintenance contracts.
The marketing/promotion line shows our planned advertising program expenses. Although
these are aggressive, we must spend heavily in the first year in order to establish the brand
recognition that will help us break in to the local market.

This table also shows our projected expense increases as we hire more employees and move
into a larger rented space. Before the move, the owner will absorb expenses related to utilities.
In years two and three, we have budgeted for additional expensed equipment to expand our
diagnostic and repair capabilities to keep up with orders.

We are seeking a modest net profit in the first year. As our reputation grows, we will see
higher revenues and net profit over the next three years.




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Pro Forma Profit and Loss

                                                    Year 1              Year 2              Year 3

Sales                                    $203,030            $276,000            $328,500

Direct Cost of Sales                     $42,604             $55,800             $64,350

Costs of Fulfilling Maintenance Contracts $1,488             $4,320              $6,120

Total Cost of Sales                      $44,092             $60,120             $70,470

Gross Margin                             $158,938            $215,880            $258,030

Gross Margin %                           78.28%              78.22%              78.55%

Expenses

Payroll                                  $69,000             $110,000            $115,000

Marketing/Promotion                      $28,000             $6,000              $12,000
Depreciation                       $0         $0         $0

Lease                              $10,000    $12,000    $12,000

Expensed Equipment                 $0         $10,000    $12,000

Insurance                          $3,150     $1,200     $1,200

Website                            $2,080     $480       $480

Answering Service                  $200       $2,400     $2,400

Mileage                            $2,660     $5,400     $5,400

Vehicles                           $13,200    $15,000    $17,000

Cell Phones                        $1,260     $1,260     $1,260

Utilities                          $5,000     $6,000     $7,000

Internet                           $1,200     $1,200     $1,200

Moving Expenses                    $2,000     $0         $0

Total Operating Expenses           $137,750   $170,940   $186,940

Profit Before Interest and Taxes   $21,188    $44,940    $71,090

EBITDA                             $21,188    $44,940    $71,090

Interest Expense                   $1,097     $6,570     $2,139

Taxes Incurred                     $6,027     $11,511    $20,685

Net Profit                         $14,064    $26,859    $48,266

Net Profit/Sales                   6.93%      9.73%      14.69%




7.4 Projected Cash Flow

The Cash Flow chart, below, shows our projected cash position for the first year; the table
following it shows highlights for the first three years. With the requested start-up funding, we
will maintain a positive cash balance throughout, and repay the loan within three years.
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Pro Forma Cash Flow

                                              Year 1         Year 2         Year 3

Cash Received

Cash from Operations

Cash Sales                              $203,030       $276,000       $328,500

Subtotal Cash from Operations           $203,030       $276,000       $328,500

Additional Cash Received

Sales Tax, VAT, HST/GST Received        $0             $0             $0

New Current Borrowing                   $0             $0             $0

New Other Liabilities (interest-free)   $0             $0             $0

New Long-term Liabilities               $0             $0             $0

Sales of Other Current Assets           $0             $0             $0

Sales of Long-term Assets               $0             $0             $0
New Investment Received                  $0                 $0                 $0

Subtotal Cash Received                   $203,030           $276,000           $328,500

Expenditures                                       Year 1             Year 2             Year 3

Expenditures from Operations

Cash Spending                            $69,000            $110,000           $115,000

Bill Payments                            $110,873           $141,877           $164,115

Subtotal Spent on Operations             $179,873           $251,877           $279,115

Additional Cash Spent

Sales Tax, VAT, HST/GST Paid Out         $0                 $0                 $0

Principal Repayment of Current Borrowing $6,564             $6,550             $6,111

Other Liabilities Principal Repayment    $0                 $0                 $0

Long-term Liabilities Principal Repayment $0                $0                 $0

Purchase Other Current Assets            $0                 $0                 $0

Purchase Long-term Assets                $0                 $0                 $0

Dividends                                $0                 $0                 $0

Subtotal Cash Spent                      $186,437           $258,427           $285,226

Net Cash Flow                            $16,593            $17,573            $43,274

Cash Balance                             $44,593            $62,165            $105,440




7.5 Business Ratios

Business ratios for the years of this plan are shown below. Industry profile ratios based on the
Standard Industrial Classification (SIC) code 7379, Computer Related Services, (NAICS
811212) are shown for comparison.

Our projected growth is much higher than the industry average; in part, this is because we are
a start-up, growing sales steadily in these first three years. We are sure that our sales forecast
is conservative, given the dissatisfaction among local computer users with existing options,
and our planned aggressive marketing campaign.



Ratio Analysis

                                                  Year 1             Year 2             Year 3 Industry Profile
Sales Growth                        0.00%             35.94%            19.02%            5.23%

Percent of Total Assets

Inventory                           8.22%             8.15%             6.01%             2.79%

Other Current Assets                16.81%            12.73%            8.14%             51.19%

Total Current Assets                100.00%           100.00%           100.00%           75.09%

Long-term Assets                    0.00%             0.00%             0.00%             24.91%

Total Assets                        100.00%           100.00%           100.00%           100.00%

Current Liabilities                 42.77%            22.49%            11.12%            31.75%

Long-term Liabilities               0.00%             0.00%             0.00%             18.48%

Total Liabilities                   42.77%            22.49%            11.12%            50.23%

Net Worth                           57.23%            77.51%            88.88%            49.77%

Percent of Sales

Sales                               100.00%           100.00%           100.00%           100.00%

Gross Margin                        78.28%            78.22%            78.55%            100.00%

Selling, General & Administrative
                                    38.70%            65.72%            64.96%            80.06%
Expenses

Advertising Expenses                0.00%             0.00%             0.00%             1.23%

Profit Before Interest and Taxes    10.44%            16.28%            21.64%            1.95%

Main Ratios

Current                             2.34              4.45              8.99              1.53

Quick                               2.15              4.08              8.45              1.24

Total Debt to Total Assets          42.77%            22.49%            11.12%            57.27%

Pre-tax Return on Net Worth         59.02%            63.01%            63.16%            2.73%

Pre-tax Return on Assets            33.78%            48.84%            56.14%            6.39%

Additional Ratios                            Year 1            Year 2            Year 3

Net Profit Margin                   6.93%             9.73%             14.69%                      n.a

Return on Equity                    41.32%            44.10%            44.21%                      n.a

Activity Ratios
Inventory Turnover                   10.25        9.88      9.33       n.a

Accounts Payable Turnover            9.67         12.17     12.17      n.a

Payment Days                         27           32        28         n.a

Total Asset Turnover                 3.41         3.51      2.67       n.a

Debt Ratios

Debt to Net Worth                    0.75         0.29      0.13       n.a

Current Liab. to Liab.               1.00         1.00      1.00       n.a

Liquidity Ratios

Net Working Capital                  $34,039      $60,898   $109,163   n.a

Interest Coverage                    19.32        6.84      33.24      n.a

Additional Ratios

Assets to Sales                      0.29         0.28      0.37       n.a

Current Debt/Total Assets            43%          22%       11%        n.a

Acid Test                            2.15         4.08      8.45       n.a

Sales/Net Worth                      5.96         4.53      3.01       n.a

Dividend Payout                      0.00         0.00      0.00       n.a



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7.6 Projected Balance Sheet

The Balance Sheet shows a steadily increasing net worth over the next three years. Since we
are planning to rent, and because computer technology changes so rapidly, we will have only
short-term assets, such as computer equipment and furniture. This will make our net worth
much more liquid than many similar businesses.



Pro Forma Balance Sheet

                            Year 1   Year 2    Year 3
Assets

Current Assets

Cash                        $44,593       $62,165       $105,440

Inventory                   $4,890        $6,404        $7,385

Other Current Assets        $10,000       $10,000       $10,000

Total Current Assets        $59,482       $78,569       $122,825

Long-term Assets

Long-term Assets            $0            $0            $0

Accumulated Depreciation $0               $0            $0

Total Long-term Assets      $0            $0            $0

Total Assets                $59,482       $78,569       $122,825

Liabilities and Capital          Year 1        Year 2        Year 3

Current Liabilities

Accounts Payable            $12,783       $11,561       $13,662

Current Borrowing           $12,661       $6,111        $0

Other Current Liabilities   $0            $0            $0

Subtotal Current Liabilities $25,444      $17,672       $13,662

Long-term Liabilities       $0            $0            $0

Total Liabilities           $25,444       $17,672       $13,662

Paid-in Capital             $23,000       $23,000       $23,000

Retained Earnings           ($3,025)      $11,039       $37,898

Earnings                    $14,064       $26,859       $48,266

Total Capital               $34,039       $60,898       $109,163

Total Liabilities and Capital $59,482     $78,569       $122,825

Net Worth                   $34,039       $60,898       $109,163
Appendix

Sales Forecast


                                     Month 1       Month 2       Month 3       Month 4       Month 5       Month 6       Month 7       Month 8       Month 9 Month 10 Month 11 Month 12


Unit Sales


Home PC Unit                     3             5             3             15            18            20            20            20            17         15        10        20


Small Business Unit              3             3             3             10            25            35            40            45            50         15        10        25


Promo                            0             0             10            30            40            0             40            40            40         0         0         35


Maintenance Contracts            0             1             1             2             3             3             3             4             4          3         4         4


Total Unit Sales                 6             9             17            57            86            58            103           109           111        33        24        84


Unit Prices                          Month 1       Month 2       Month 3       Month 4       Month 5       Month 6       Month 7       Month 8       Month 9 Month 10 Month 11 Month 12


Home PC Unit                     $280.00       $280.00       $280.00       $280.00       $280.00       $280.00       $280.00       $280.00       $280.00    $280.00   $280.00   $280.00


Small Business Unit              $500.00       $500.00       $500.00       $500.00       $500.00       $500.00       $500.00       $500.00       $500.00    $500.00   $500.00   $500.00


Promo                            $50.00        $50.00        $50.00        $50.00        $50.00        $50.00        $50.00        $50.00        $50.00     $50.00    $50.00    $50.00


Maintenance Contracts            $400.00       $400.00       $400.00       $400.00       $400.00       $400.00       $400.00       $400.00       $400.00    $400.00   $400.00   $400.00


Sales


Home PC Unit                     $840          $1,400        $840          $4,200        $5,040        $5,600        $5,600        $5,600        $4,760     $4,200    $2,800    $5,600


Small Business Unit              $1,500        $1,500        $1,500        $5,000        $12,500       $17,500       $20,000       $22,500       $25,000    $7,500    $5,000    $12,500


Promo                            $0            $0            $500          $1,500        $2,000        $0            $2,000        $2,000        $2,000     $0        $0        $1,750


Maintenance Contracts            $0            $400          $400          $800          $1,200        $1,200        $1,200        $1,600        $1,600     $1,200    $1,600    $1,600


Total Sales                      $2,340        $3,300        $3,240        $11,500       $20,740       $24,300       $28,800       $31,700       $33,360    $12,900   $9,400    $21,450


Direct Unit Costs                    Month 1       Month 2       Month 3       Month 4       Month 5       Month 6       Month 7       Month 8       Month 9 Month 10 Month 11 Month 12


Home PC Unit            30.00%   $84.00        $84.00        $84.00        $84.00        $84.00        $84.00        $84.00        $84.00        $84.00     $84.00    $84.00    $84.00


Small Business Unit     21.00%   $105.00       $105.00       $105.00       $105.00       $105.00       $105.00       $105.00       $105.00       $105.00    $105.00   $105.00   $105.00


Promo                   8.00%    $4.00         $4.00         $4.00         $4.00         $4.00         $4.00         $4.00         $4.00         $4.00      $4.00     $4.00     $4.00


Maintenance Contracts   12.00%   $0.00         $0.00         $0.00         $0.00         $0.00         $0.00         $0.00         $0.00         $0.00      $0.00     $0.00     $0.00


Direct Cost of Sales


Home PC Unit                     $252          $420          $252          $1,260        $1,512        $1,680        $1,680        $1,680        $1,428     $1,260    $840      $1,680


Small Business Unit              $315          $315          $315          $1,050        $2,625        $3,675        $4,200        $4,725        $5,250     $1,575    $1,050    $2,625


Promo                            $0            $0            $40           $120          $160          $0            $160          $160          $160       $0        $0        $140


Maintenance Contracts            $0            $0            $0            $0            $0            $0            $0            $0            $0         $0        $0        $0
Subtotal Direct Cost of Sales        $567             $735          $607            $2,430          $4,297         $5,355           $6,040           $6,565        $6,838        $2,835        $1,890       $4,445




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Personnel Plan


                                                                                                                                                                                                         Month       Month          Month
                                              Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9
                                                                                                                                                                                                            10          11             12


Owner                           0%            $2,000            $2,000          $2,500             $2,500          $3,000           $3,000            $3,000            $3,000        $3,000         $3,000      $3,000        $3,000


Tech1                           0%            $0                $0              $0                 $2,400          $2,400           $2,400            $2,400            $2,400        $2,400         $2,400      $2,400        $2,400


Tech2                           0%            $0                $0              $0                 $0              $0               $0                $2,400            $2,400        $2,400         $2,400      $2,400        $2,400


Part Time                       0%            $0                $0              $0                 $0              $0               $0                $0                $0            $0             $0          $0            $0


Total People                                  1                 1               1                  2               2                2                 3                 3             3              3           3             3


Total Payroll                                 $2,000            $2,000          $2,500             $4,900          $5,400           $5,400            $7,800            $7,800        $7,800         $7,800      $7,800        $7,800




General Assumptions


                                                                                                                                                                                                                                    Month
                                     Month 1           Month 2           Month 3            Month 4              Month 5           Month 6            Month 7           Month 8           Month 9        Month 10        Month 11
                                                                                                                                                                                                                                       12


Plan Month                                    1                 2                   3                   4                 5                  6                 7                 8               9             10             11           12


Current Interest Rate           7.00%             7.00%              7.00%              7.00%               7.00%             7.00%              7.00%              7.00%             7.00%          7.00%           7.00%          7.00%


Long-term Interest
                                10.00%            10.00%             10.00%             10.00%              10.00%            10.00%             10.00%             10.00%            10.00%         10.00%          10.00%         10.00%
Rate


Tax Rate                        30.00%            30.00%             30.00%             30.00%              30.00%            30.00%             30.00%             30.00%            30.00%         30.00%          30.00%         30.00%


Other                           0                 0                  0                  0                   0                 0                  0                  0                 0              0               0              0




Pro Forma Profit and Loss


                                                                                                                                                                                                                                     Month
                                          Month 1            Month 2           Month 3            Month 4          Month 5           Month 6              Month 7           Month 8        Month 9        Month 10       Month 11
                                                                                                                                                                                                                                        12


Sales                                $2,340            $3,300            $3,240             $11,500             $20,740           $24,300            $28,800        $31,700           $33,360        $12,900         $9,400         $21,450


Direct Cost of Sales                 $567              $735              $607               $2,430              $4,297            $5,355             $6,040         $6,565            $6,838         $2,835          $1,890         $4,445


Costs of Fulfilling
                                     $0                $0                $48                $96                 $144              $144               $144           $192              $192           $144            $192           $192
Maintenance Contracts
Total Cost of Sales                $567              $735            $655            $2,526          $4,441         $5,499           $6,184          $6,757         $7,030       $2,979       $2,082       $4,637


Gross Margin                       $1,773            $2,565          $2,585          $8,974          $16,299        $18,801          $22,616         $24,943        $26,330      $9,921       $7,318       $16,813


Gross Margin %                     75.77%            77.73%          79.78%          78.03%          78.59%         77.37%           78.53%          78.68%         78.93%       76.91%       77.85%       78.38%


Expenses


Payroll                            $2,000            $2,000          $2,500          $4,900          $5,400         $5,400           $7,800          $7,800         $7,800       $7,800       $7,800       $7,800


Marketing/Promotion                $4,000            $1,000          $3,000          $2,000          $2,000         $3,000           $3,000          $2,000         $2,000       $2,000       $2,000       $2,000


Depreciation                       $0                $0              $0              $0              $0             $0               $0              $0             $0           $0           $0           $0


Lease                              $0                $0              $1,000          $1,000          $1,000         $1,000           $1,000          $1,000         $1,000       $1,000       $1,000       $1,000


Expensed Equipment                 $0                $0              $0              $0              $0             $0               $0              $0             $0           $0           $0           $0


Insurance                          $150              $0              $300            $300            $300           $300             $300            $300           $300         $300         $300         $300


Website                            $40               $40             $200            $200            $200           $200             $200            $200           $200         $200         $200         $200


Answering Service                  $200              $0              $0              $0              $0             $0               $0              $0             $0           $0           $0           $0


Mileage                            $80               $85             $95             $100            $200           $300             $300            $300           $300         $300         $300         $300


Vehicles                           $0                $0              $6,000          $800            $800           $800             $800            $800           $800         $800         $800         $800


Cell Phones                        $0                $60             $120            $120            $120           $120             $120            $120           $120         $120         $120         $120


Utilities                          $0                $0              $500            $500            $500           $500             $500            $500           $500         $500         $500         $500


Internet                     15%   $0                $0              $120            $120            $120           $120             $120            $120           $120         $120         $120         $120


Moving Expenses                    $0                $0              $2,000          $0              $0             $0               $0              $0             $0           $0           $0           $0


Total Operating Expenses           $6,470            $3,185          $15,835         $10,040         $10,640        $11,740          $14,140         $13,140        $13,140      $13,140      $13,140      $13,140


Profit Before Interest and
                                   ($4,697)          ($620)          ($13,250)       ($1,066)        $5,659         $7,061           $8,476          $11,803        $13,190      ($3,219)     ($5,822)     $3,673
Taxes


EBITDA                             ($4,697)          ($620)          ($13,250)       ($1,066)        $5,659         $7,061           $8,476          $11,803        $13,190      ($3,219)     ($5,822)     $3,673


Interest Expense                   $109              $106            $103            $99             $96            $93              $90             $87            $83          $80          $77          $74


Taxes Incurred                     ($1,442)          ($218)          ($4,006)        ($350)          $1,669         $2,090           $2,516          $3,515         $3,932       ($990)       ($1,770)     $1,080


Net Profit                         ($3,364)          ($508)          ($9,347)        ($816)          $3,894         $4,878           $5,870          $8,201         $9,175       ($2,309)     ($4,129)     $2,519


Net Profit/Sales                   -143.77%          -15.39%         -288.48%        -7.09%          18.78%         20.07%           20.38%          25.87%         27.50%       -17.90%      -43.93%      11.75%




Pro Forma Cash Flow


                                              Month 1          Month 2        Month 3         Month 4       Month 5        Month 6         Month 7        Month 8     Month 9    Month 10    Month 11     Month 12


Cash Received


Cash from Operations


Cash Sales                                  $2,340          $3,300          $3,240         $11,500        $20,740     $24,300         $28,800        $31,700        $33,360     $12,900     $9,400       $21,450


Subtotal Cash from Operations               $2,340          $3,300          $3,240         $11,500        $20,740     $24,300         $28,800        $31,700        $33,360     $12,900     $9,400       $21,450


Additional Cash Received
Sales Tax, VAT, HST/GST Received        0.00%   $0             $0              $0              $0             $0             $0             $0             $0             $0             $0          $0          $0


New Current Borrowing                           $0             $0              $0              $0             $0             $0             $0             $0             $0             $0          $0          $0


New Other Liabilities (interest-free)           $0             $0              $0              $0             $0             $0             $0             $0             $0             $0          $0          $0


New Long-term Liabilities                       $0             $0              $0              $0             $0             $0             $0             $0             $0             $0          $0          $0


Sales of Other Current Assets                   $0             $0              $0              $0             $0             $0             $0             $0             $0             $0          $0          $0


Sales of Long-term Assets                       $0             $0              $0              $0             $0             $0             $0             $0             $0             $0          $0          $0


New Investment Received                         $0             $0              $0              $0             $0             $0             $0             $0             $0             $0          $0          $0


Subtotal Cash Received                          $2,340         $3,300          $3,240          $11,500        $20,740        $24,300        $28,800        $31,700        $33,360        $12,900     $9,400      $21,450


Expenditures                                         Month 1        Month 2         Month 3         Month 4        Month 5        Month 6        Month 7        Month 8        Month 9    Month 10    Month 11    Month 12


Expenditures from Operations


Cash Spending                                   $2,000         $2,000          $2,500          $4,900         $5,400         $5,400         $7,800         $7,800         $7,800         $7,800      $7,800      $7,800


Bill Payments                                   $105           $3,102          $2,353          $10,424        $8,954         $13,556        $15,209        $15,896        $16,290        $16,282     $4,550      $4,152


Subtotal Spent on Operations                    $2,105         $5,102          $4,853          $15,324        $14,354        $18,956        $23,009        $23,696        $24,090        $24,082     $12,350     $11,952


Additional Cash Spent


Sales Tax, VAT, HST/GST Paid Out                $0             $0              $0              $0             $0             $0             $0             $0             $0             $0          $0          $0


Principal Repayment of Current
                                                $547           $547            $547            $547           $547           $547           $547           $547           $547           $547        $547        $547
Borrowing


Other Liabilities Principal
                                                $0             $0              $0              $0             $0             $0             $0             $0             $0             $0          $0          $0
Repayment


Long-term Liabilities Principal
                                                $0             $0              $0              $0             $0             $0             $0             $0             $0             $0          $0          $0
Repayment


Purchase Other Current Assets                   $0             $0              $0              $0             $0             $0             $0             $0             $0             $0          $0          $0


Purchase Long-term Assets                       $0             $0              $0              $0             $0             $0             $0             $0             $0             $0          $0          $0


Dividends                                       $0             $0              $0              $0             $0             $0             $0             $0             $0             $0          $0          $0


Subtotal Cash Spent                             $2,652         $5,649          $5,400          $15,871        $14,901        $19,503        $23,556        $24,243        $24,637        $24,629     $12,897     $12,499


Net Cash Flow                                   ($312)         ($2,349)        ($2,160)        ($4,371)       $5,839         $4,797         $5,244         $7,457         $8,723         ($11,729)   ($3,497)    $8,951


Cash Balance                                    $27,688        $25,340         $23,179         $18,809        $24,647        $29,444        $34,688        $42,145        $50,868        $39,139     $35,642     $44,593




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Pro Forma Balance Sheet


                                                      Month 1        Month 2         Month 3        Month 4        Month 5        Month 6        Month 7        Month 8        Month 9    Month 10    Month 11    Month 12
Assets                          Starting Balances


Current Assets


Cash                            $28,000             $27,688        $25,340        $23,179        $18,809        $24,647        $29,444        $34,688        $42,145        $50,868        $39,139     $35,642     $44,593


Inventory                       $1,200              $633           $898           $1,291         $2,673         $4,727         $5,891         $6,644         $7,222         $7,522         $4,687      $2,797      $4,890


Other Current Assets            $10,000             $10,000        $10,000        $10,000        $10,000        $10,000        $10,000        $10,000        $10,000        $10,000        $10,000     $10,000     $10,000


Total Current Assets            $39,200             $38,321        $36,238        $34,470        $31,482        $39,374        $45,335        $51,332        $59,366        $68,390        $53,826     $48,439     $59,482


Long-term Assets


Long-term Assets                $0                  $0             $0             $0             $0             $0             $0             $0             $0             $0             $0          $0          $0


Accumulated Depreciation        $0                  $0             $0             $0             $0             $0             $0             $0             $0             $0             $0          $0          $0


Total Long-term Assets          $0                  $0             $0             $0             $0             $0             $0             $0             $0             $0             $0          $0          $0


Total Assets                    $39,200             $38,321        $36,238        $34,470        $31,482        $39,374        $45,335        $51,332        $59,366        $68,390        $53,826     $48,439     $59,482


Liabilities and Capital                                  Month 1        Month 2        Month 3        Month 4        Month 5        Month 6        Month 7        Month 8        Month 9    Month 10    Month 11    Month 12


Current Liabilities


Accounts Payable                $0                  $3,033         $2,004         $10,130        $8,505         $13,050        $14,680        $15,354        $15,733        $16,130        $4,422      $3,711      $12,783


Current Borrowing               $19,225             $18,678        $18,131        $17,584        $17,037        $16,490        $15,943        $15,396        $14,849        $14,302        $13,755     $13,208     $12,661


Other Current Liabilities       $0                  $0             $0             $0             $0             $0             $0             $0             $0             $0             $0          $0          $0


Subtotal Current Liabilities    $19,225             $21,711        $20,135        $27,714        $25,542        $29,540        $30,623        $30,750        $30,582        $30,432        $18,177     $16,919     $25,444


Long-term Liabilities           $0                  $0             $0             $0             $0             $0             $0             $0             $0             $0             $0          $0          $0


Total Liabilities               $19,225             $21,711        $20,135        $27,714        $25,542        $29,540        $30,623        $30,750        $30,582        $30,432        $18,177     $16,919     $25,444


Paid-in Capital                 $23,000             $23,000        $23,000        $23,000        $23,000        $23,000        $23,000        $23,000        $23,000        $23,000        $23,000     $23,000     $23,000


Retained Earnings               ($3,025)            ($3,025)       ($3,025)       ($3,025)       ($3,025)       ($3,025)       ($3,025)       ($3,025)       ($3,025)       ($3,025)       ($3,025)    ($3,025)    ($3,025)


Earnings                        $0                  ($3,364)       ($3,872)       ($13,219)      ($14,035)      ($10,141)      ($5,263)       $607           $8,809         $17,983        $15,674     $11,544     $14,064


Total Capital                   $19,975             $16,611        $16,103        $6,756         $5,940         $9,834         $14,712        $20,582        $28,784        $37,958        $35,649     $31,519     $34,039


Total Liabilities and Capital   $39,200             $38,321        $36,238        $34,470        $31,482        $39,374        $45,335        $51,332        $59,366        $68,390        $53,826     $48,439     $59,482


Net Worth                       $19,975             $16,611        $16,103        $6,756         $5,940         $9,834         $14,712        $20,582        $28,784        $37,958        $35,649     $31,519     $34,039

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Business plan computer_repair

  • 1. Executive Summary PC Repair will provide computer and technical consulting (repairs, training, networking and upgrade service) to local small businesses as well as home PC users. The company will focus on marketing, responsiveness, quality, and creating and retaining customer relations. PC Repair was initially formed as a sole proprietorship, but was reconfigured as an S Corporation in December of 2004. PC Repair will at first be a home office start-up, utilizing one studio room in the owner's home and serving customers in the local Ramsford-on- Bitstream area. In the third month of our plan, we will move into a leased office space and hire a second technician. As sales increase, we will hire additional personnel. The Market The very nature of the computing industry, with its extraordinary rate of technological development, creates a constant need for businesses skilled in updating and advising customers on computer-related issues. In town, the majority of potential customers are dissatisfied with existing options, creating an attractive niche for an innovative start-up. Small business PC users will provide the majority of our business revenue. Business Week expects the computing industry to grow at a rate of 12% and the processor speeds to continue to expand for years to come, providing a rich resource for sales. PC Repair has decided to focus mainly on the small business market, as these customers typically don't have a full-time IT person, but have full-time IT needs. PC Repair will offer an affordable, on-demand service for these customers. We can also offer maintenance agreements that generate additional monthly income. For our residential customers, we will offer a very affordable and helpful service with a very flexible schedule to meet their needs. Our target market will focus on Ramsford-on-Bitstream and the surrounding areas. Market research indicates there is an abundance of business for a small company such as PC Repair. Start-up Funding and Financials To get PC Repair started the owner is providing cash and assets. We are also seeking a short- term loan, to be secured with the owner's home equity, and repaid within three years. Our conservative sales forecasts, based on industry research within the local area, project hefty sales in year one, steadily increasing through year three. To reach these goals, we will use an aggressive advertising campaign to exploit our competitors' weaknesses. With good cost control, we will see a modest, yet comfortable, net profit the first year, even after moving into a leased space and hiring additional technicians. 1.1 Objectives 1. To provide the best service available to the community at an affordable price. 2. To generate substantial market share so that PC Repair is a common name. 3. Constant growth in sales from start up through year three. 4. To generate customer satisfaction so that at least 40% of our customer base is repeat business.
  • 2. Need actual charts? We recommend using LivePlan as the easiest way to create graphs for your own business plan. Create your own business plan » 1.2 Mission Our goal is to set the standard for on-site computer solutions through fast, on-site service and response. Our customers will always receive one-on-one personal attention at a very affordable price. Our customers will receive the highest quality of customer service available. Our employees will receive extensive training, a great place to work, fair pay and benefits, and incentives to use their own good judgement to solve customers' problems. 1.3 Keys to Success Establishing a brand identity and generating brand recognition through marketing. Responsiveness: being an on-call computer paramedic with fast response time. Quality: getting the job done right the first time, offering 100% guarantee. Relationships: developing loyal repeat customers--retainers. Read more: http://www.bplans.com/computer_repair_business_plan/executive_summary_fc.php#ixzz1fS6 sp5Xf
  • 3. Company Summary PC Repair is an S Corporation located in Ramsford-on-Bitstream, owned by Jack Hacker. With a small 3-year loan, PC Repair will grow in one year from a one-man, home-office based repair shop to a profitable, 3-person business in a leased location. We will build the necessary infrastructure to quickly and efficiently respond to customers' computer needs, guaranteeing speedy, friendly, competent, and cost-effective technical support. 2.1 Company Ownership PC Repair was initially envisioned as a sole proprietorship in the owner's home. However, recent feedback from our marketing outreach has suggested a much higher sales potential than originally imagined, and PC Repair has been reformed as an S Corporation. This change will provide additional legal protection for the owner, and will also streamline the financial operations of the company as we expand the personnel to 5 within the next three years, lease a separate space for offices, and purchase company vehicles and cell phones. The owner, Jack Hacker, has 10 years of experience in the fields of technical support, networking, and computer training and repair. Jack has also spent the last three years as the manager of a custom computer building and repair store, and understands the computer needs of small businesses. 2.2 Start-up Summary Total start-up expenses include initial expenses for establishing our website, setting up the business, and doing our pre-opening advertising. Exact allocations are shown in the table. The bulk of our start-up requirements are asset needs: we need diagnostic and repair equipment, half of which will be contributed to the business by the owner from his own materials. We are treating this equipment as assets because we expect it to last at least three years, and to have some resale value when we are through with it; we will buy additional expensed equipment in years two and three. We also need start-up inventory which includes RAM, spare hard drives, cables, and cases. Although we will keep expenses to a minimum for the first three months, before we move, we will also need cash at start-up, to see us through the next several months with a positive cash balance. We plan to fund our total start-up requirements direct owner investment (including the contributed assets), and a three-year loan secured with the owner's collateral (his home equity). We should be able to easily repay this loan within three years, even with a much lower sales revenue than projected. (See the Cash Flow table for projected repayment.)
  • 4. Need actual charts? We recommend using LivePlan as the easiest way to create graphs for your own business plan. Start-up Requirements Start-up Expenses Legal $650 Website $350 Business Cards $100 Insurance $150 Uniforms $300 CPA $275 Advertisement $1,200 Total Start-up Expenses $3,025 Start-up Assets Cash Required $28,000 Start-up Inventory $1,200 Other Current Assets $10,000
  • 5. Long-term Assets $0 Total Assets $39,200 Total Requirements $42,225 Need real financials? We recommend using LivePlan as the easiest way to create automatic financials for your own business plan. Start-up Funding Start-up Expenses to Fund $3,025 Start-up Assets to Fund $39,200 Total Funding Required $42,225 Assets Non-cash Assets from Start-up $11,200 Cash Requirements from Start-up $28,000 Additional Cash Raised $0 Cash Balance on Starting Date $28,000 Total Assets $39,200 Liabilities and Capital Liabilities Current Borrowing $19,225 Long-term Liabilities $0 Accounts Payable (Outstanding Bills) $0 Other Current Liabilities (interest-free) $0 Total Liabilities $19,225 Capital Planned Investment Owner $23,000
  • 6. Investor $0 Additional Investment Requirement $0 Total Planned Investment $23,000 Loss at Start-up (Start-up Expenses) ($3,025) Total Capital $19,975 Total Capital and Liabilities $39,200 Total Funding $42,225 Services
  • 7. PC Repair will offer computer repairs, training, networking and upgrade service to clients in two major categories: home PC users and small business users. As PC Repair and the client demands grow, we will offer software development to our business clients. From the very first day, we will offer on-site repair and consulting services, so that our clients don't need to take time out of their busy days to haul a computer in to our workshop. This is the single biggest frustration Jack has seen among small business owners needing computer help. Much of our diagnostic equipment is portable, and we will remove a PC to our workshop only when the problem requires more detailed diagnosis or repair. We will also offer free pick-up and delivery of PCs needing repair. To meet the growing demand for this service, we will purchase a company vehicle in the third month. We will also offer extended maintenance contracts, so that business clients can deal with technical support and repair needs as a single line-item expense, rather than having to plan for unexpected crashes and problems with a rainy-day fund they may never use. Maintenance contracts yield a high gross margin for us, and provide peace of mind for the customer. We will offer limited software support (installation and compatibility issues), and focus on hardware and networking support - this is a vital distinction, since software is evolving much more rapidly than hardware, and our clients will have such diverse software needs that we couldn't possibly keep up with all of them. We will encourage clients to register their software and use the software's own support options to their full potential. We will, however, keep up to date with multiple operating systems and networking developments, working with clients to make sure they have the most appropriate combinations of hardware, OS, networking, backup systems, and software. Backup and security are becoming higher priorities for all our potential customers, as internet usage (and its pitfalls) becomes more common, and as more and more daily records are stored electronically. Market Analysis Summary PC Repair will provide computer support in both a consulting and technical capacity to small business owners as well as home PC users. Since PC Repair is currently a one man operation,
  • 8. its growth in the first three months will be limited by the owner's capacity to complete work. However, these first three months are critical for establishing our credibility and a reputation for getting the job done quickly and well. We will focus on delivering excellent service, and using the good word of mouth from this initial period to network with other potential clients. Personal market research by the owner indicates an attractive market niche for our services, of which PC Repair will take full advantage. The very nature of the computing industry, with its extraordinary rate of technological development, creates a constant need for businesses skilled in updating and advising customers on computer-related issues. National chains, such as "Geeks on Call," and Best Buy's "Geek Squad" have seen rapid growth in demand for these services in the last few years. Customers are seeking skilled help with everything from installation of software and hardware components, to networking, to transferring files from an old computer to a new one. Those who can often enlist their tech- savvy children's help, but others are not so fortunate, and small-business owners need reliable and quick help with all their computer needs, since every hour down may mean an hour or more of lost revenue, especially for any business with a website or those doing e-commerce. 4.1 Market Segmentation The existing computer service market is so extensive that categorizing it is rather difficult. We have broken our potential market down into two groups, based on their needs: home PC users and small business clients. Home PC User Our home PC user market includes non-tech-savvy residents of the local area (15 mile radius), generally between the ages of 30 and 70, with at least one home computer. We are not expecting income from users below 30, who tend to be more comfortable with technology and willing to attempt repairs and upgrades on their own, without seeking professional assistance. Such home users generally own a computer to do email, play games, write letters, scan and print photos, and occasionally to do bookkeeping or taxes. Home PC users with more sophisticated applications generally have enough tech savvy, from tech experience at work, to do their own repairs and upgrades. Their hardware needs will include the computer itself, monitors, keyboards, mouse, printer, and scanner. This group is growing slightly faster than the overall population growth in our area, in part due to the increasing demand for computers among retired people and young families, about 7% a year. Small Business Users Small business users will provide the majority of our business revenue. The small business market will be defined as customers within a 15 mile radius, with 2 or more computers or a network which they use for business purposes at least 25% of the time. Their business use may include minor usage, such as updating a business website for a brick-and-mortar store, keeping the books, designing graphics or ad campaigns, and writing copy for press releases. It may also be more extensive, incorporating inventory tracking, POS systems, customer databases, online product/service delivery, or product development. The more intensive their computer usage for business, the more critical it is to them that their technology work well and reliably, and that quality repairs and support are available in a crisis. Their hardware
  • 9. needs will include the same items as home users, plus servers, backup systems, data storage, and wireless networking. The portion of the small business market we are targeting is growing at around 2% a year. Need actual charts? We recommend using LivePlan as the easiest way to create graphs for your own business plan. Market Analysis Year 1 Year 2 Year 3 Year 4 Year 5 Potential Customers Growth CAGR Home PC Users 7% 25,000 26,750 28,623 30,626 32,770 7.00% Small Business Users 2% 10,000 10,100 10,201 10,303 10,406 1.00% Other 0% 0 0 0 0 0 0.00% Total 5.39% 35,000 36,850 38,824 40,929 43,176 5.39% Need real financials? We recommend using LivePlan as the easiest way to create automatic financials for your own business plan. 4.2 Target Market Segment Strategy Although there are more potential customers among home PC users, we expect the majority of our revenue to come from small business clients, since their need for our services is more
  • 10. urgent, and they are willing to invest in technology as part of their business plan. The majority of our marketing efforts will thus be focused on small business owners. These customers typically don't have a full-time IT person, but have full-time IT needs. Home PCs are often used by multiple people, and serve multiple purposes. Our home PC users need help with managing their settings to integrate the different needs of all household members as much as they need technical assistance. ComputingNet magazine recently reported on the substantial need for timely and cost- effective computer upgrades and repairs in this region; Jack Hacker has seen this market need in person, as frustrated clients waited for days or weeks for their critical components to be returned to full capacity, with no inexpensive alternative to the existing computer repair shops. All of our clients need technical assistance, but we are also selling peace of mind: our clients will know that friendly, efficient help is just a phone call away. As more and more companies switch their support services to automated call centers or touch-tone menus, the simple reassurance of hearing another human voice on the phone within a few rings is immeasurable. Even better is knowing that within a few hours, someone will show up and take care of their problem. Both the software and hardware side of the computer industry continue to turn out new and revised computer components at alarming rates. For PC Repair this means job security well into the future. As reported by the Wall Street Journal, there seems to be no end to the development of the computer market. Business Week expects the computing industry to grow at a rate of 12% and the processor speeds to continue to expand for years to come. 4.3 Service Business Analysis Secondary market research shows computer service customers tend to be very loyal to providers that do good work and satisfy their needs. An analysis of PC Repair's main competitors shows no overwhelming strengths that would be significant barriers to entry into the market, as our local competitors have serious weaknesses. The computer maintenance and repair industry is fragmented, with a few large, national players and hundreds of small, local stores. While most computers are actually repaired in- store, near the customer, parts for the repair come from major manufacturers and distributors; delays in receiving necessary parts can significantly slow down the repair process. Large chains have solved this problem by keeping vast amounts of inventory in stock at all times, while local stores offer customers the trade-off of personal interaction and trust that may make up for some delay. PC Repair has established a relationship with a local distributor to do rapid special-ordering; although this capability is more expensive than normal channels, it will enable us to quickly establish a reputation as efficient and responsive to customer needs, particularly for our small business users. We will leverage this customer loyalty into great word of mouth marketing and steady growth. 4.3.1 Competition and Buying Patterns Customers choose computer repair and assistance services based on reputation, previous experience, and price. They may choose to return to a mediocre provider with whom they're familiar, rather than try out a new unknown company about whom they've heard nothing.
  • 11. Large stores, especially the service departments of national chains, have a great advantage simply in their affiliation with an established brand. Establishing our brand identity and a great reputation in the first few months is critical to our success. Once we have broken in to the local market, our great service will turn new clients into permanent clients. Our services will be second to no one and our prices will be very reasonable for the high quality service we offer. By providing superior service, word of mouth alone will bring in many new clients. The satisfaction our consumers find will keep them coming back. There are two main competitors for the computer upgrade and repair business in this area: 1. Competitor A. They are a well established provider of computer upgrades and services, and do quick work. However, they have a high staff turnover, a young and inexperienced staff, and are more interested in selling new components than in maintaining existing machines or finding custom solutions. They do not offer any kind of pick-up and drop-off service, and do not offer on-site help. They really only offer hardware support. 2. Competitor B. Smaller and less known then A, B provides many services for residents living in east and south parts of town. They are more willing to spend time with a client, figuring out exactly what his or her needs are, and suggesting new options than competitor A. However, they have an inefficient ordering system and an unkempt shop, which deters potential customers and can turn existing customers to the competition. They also do not offer on-site services, although they are considering instituting a trial pick-up/drop-off service. They are in the best position to copy our innovations and steal customers, but their management is complacent and may not respond to competition. Both of these companies charge rates in excess of PC Repair; we will be able to attract the price-sensitive market without much work.
  • 12. Strategy and Implementation Summary Our Strategy and Implementation turn on three points: 1. A value proposition of timely and practical solutions, at a reasonable rate, coupled with a 100% guarantee. 2. Exploiting our competitors weaknesses: a competitive edge based on quick, effective, and sympathetic customer service, which meets the customer where his needs are, rather than trying to fit him into an existing box. 3. Quickly establishing a brand identity and developing a great reputation among local customers to generate word of mouth advertising. 5.1 Competitive Edge Quick response: PC Repair will provide same day and after hours service. A flat rate policy: This undermines the competition, who charge by the hour. The pricing has been set to reflect the average amount of time it takes to perform the task. With this strategy we can undercut most competitors and gain local market power. On-site and pick-up/drop-off services: This will minimize the time and effort a customer needs to put into dealing with his computer problem. Suprisingly, our small size is an advantage: customers will recognize me (and future employees), and will know they will get the same great service every time they call. 5.2 Marketing Strategy Our marketing strategy will aggressively exploit our competitors' weaknesses. During the start-up phase, we will run large ads in the business section of the local newspaper, asking, "Are you fed up with poor customer service for your computer needs?" These ads will focus on our advantages, including on-site service, competitive rates, and quick response and turn- around times. They will announce our opening date, and include a coupon for free diagnostic service for the first 20 customers. We will follow up on these opening ads with a smaller direct-marketing campaign to small business owners, with lists drawn from the local Chamber of Commerce. Jack will use his
  • 13. contacts with business customers from his years as a manager to create a "buzz" about this new business. We will continue periodic advertisements, including several promotions (discounts, free diagnosis, etc.) throughout the first year. We expect a small but steady response from home PC users who see our ads elsewhere, but will also run monthly ads in sections other than the business one. We will offer a promotion during the first 90 days of business to generate business traffic and word of mouth. Our promo is Spyware removal on any desktop PC for $70 including tax and software. Spyware is a huge problem for a lot of residential and small business customers, and the offer should draw a lot of interest. 5.3 Sales Strategy Our marketing strategy will generate customer inquiries. We will close the deals by offering an outstanding service and a very reasonable price. Happy customers generate repeat business and word of mouth. Our toll free number is operational 24 hours a day, seven days a week, and from 8am to 9pm, I will be available to answer calls. At other times, or when I am on the phone, an answering service we have hired will catch callers and give them an estimated wait time for a call-back; this is another step towards delivering a complete solution to our customers. Sales forecast figures are based on industry figures for the typical growth of a start-up and reflect repeat business generated through meeting customer needs. 5.3.1 Sales Forecast The sales strategy is a prediction of controllable growth for the first year. PC Repair will focus on quality and attention to detail to avoid some potential pitfalls encountered by many new businesses. The predicted growth is moderate in the home PC market and in the small business arena. However, with aggressive advertising and word of mouth, this will increase. Our agressive TV advertising will increase our residential and small business customer base as well as word of mouth within the first year. Within a few months we will have the need for additional employees to handle the work load. At that time, we will move into a leased space with additional square footage, and buy a company vehicle to help with the on-site calls. Our competitors average 75+ calls a month. Given that our advertising will be aggressive, we expect the same results. The sales forecast is conservative, which gives us a chance to gauge our experience and adjust the plan accordingly. We will service all of Ramsford-on-Bitstream, and the surrounding area. We expect that the majority of our jobs will be performed in the immediate town area. A service technician can perform an average of 3 jobs per day. Our sales forecast predictions are less than that. With our agressive advertising campaign we expect nominal growth. We predict it will take a few weeks for the marketing to settle in with customers. However, we are going to offer a promo for our services which should generate some substantial results. The one element of sales not represented in the table below is direct costs for our maintenance contracts. We estimate these costs at 12% of sales revenue, but expect a delayed occurrence -
  • 14. that is, we will sell maintenance contracts starting in February, but do not expect to actually perform maintenance on computers guaranteed under them for the first few months. We will incur more and more costs from these as time goes on, and the computers age - most of the service in a maintenance contract is performed within the last quarter of the specified period. Projections for the direct costs for these contracts can be found in the Profit and Loss Table, as other costs of sales. Need actual charts? We recommend using LivePlan as the easiest way to create graphs for your own business plan. Create your own business plan »
  • 15. Need actual charts? We recommend using LivePlan as the easiest way to create graphs for your own business plan. Create your own business plan » Sales Forecast Year 1 Year 2 Year 3 Unit Sales Home PC Unit 166 200 225 Small Business Unit 264 300 350 Promo 235 0 0 Maintenance Contracts 32 60 85 Total Unit Sales 697 560 660 Unit Prices Year 1 Year 2 Year 3 Home PC Unit $280.00 $300.00 $300.00 Small Business Unit $500.00 $600.00 $600.00 Promo $50.00 $0.00 $0.00 Maintenance Contracts $400.00 $600.00 $600.00 Sales Home PC Unit $46,480 $60,000 $67,500 Small Business Unit $132,000 $180,000 $210,000 Promo $11,750 $0 $0 Maintenance Contracts $12,800 $36,000 $51,000 Total Sales $203,030 $276,000 $328,500 Direct Unit Costs Year 1 Year 2 Year 3 Home PC Unit $84.00 $90.00 $90.00 Small Business Unit $105.00 $126.00 $126.00 Promo $4.00 $0.00 $0.00 Maintenance Contracts $0.00 $0.00 $0.00 Direct Cost of Sales Home PC Unit $13,944 $18,000 $20,250 Small Business Unit $27,720 $37,800 $44,100 Promo $940 $0 $0 Maintenance Contracts $0 $0 $0 Subtotal Direct Cost of $42,604 $55,800 $64,350 Sales Need real financials? We recommend using LivePlan as the easiest way to create automatic financials for your own business plan. Create your own business plan » 5.4 Milestones Our milestones, listed in the table below, outline the major events that will promote, as well as insure the success of PC Repair and keep it a going concern well into the future. We will measure our success in meeting these milestones every month, and adjust the plan to keep up
  • 16. with our objectives. Name recognition, in particular, is very important to breaking into this market - we will conduct a survey by calling 200 randomly selected small businesses from the Chamber of Commerce listings on the specified dates and asking them whether they have heard of PC Repair, and if so, what their impression is of our service. If any of the respondents have actually used our services, we will elicit feedback on their experience with us, and suggestions for improvement. We will also ask if they would recommend us to a colleague. Need actual charts? We recommend using LivePlan as the easiest way to create graphs for your own business plan. Create your own business plan » Milestones Milestone Start Date End Date Budget Manager Department Procurement of materials for 12/1/2004 2/1/2005 $1,200 JMH Department opening Start-up Ad Campaign 12/15/2004 2/6/2005 $1,200 JMH Department Get Loan Approved 1/1/2005 1/17/2005 $0 JMH Department Open Business 2/7/2005 2/8/2005 $0 JMH Department Name Recognition by 5% of 2/28/2005 2/28/2005 $0 JMH Department potential market Meet with Leasing Agent 3/1/2005 3/10/2005 $0 JMH Department Interview potential Techs 3/1/2005 4/25/2005 $0 JMH Department Move into Leased Space 4/1/2005 4/10/2005 $2,000 JMH Department Sign on Leased Vehicle 4/15/2005 4/20/2005 $6,000 JMH Department Targeted Ads Begin 4/15/2005 5/15/2005 $4,000 JMH Department 1st Tech Starts 5/1/2005 5/1/2005 $0 JMH Department 2nd Round Tech Interviews 7/1/2005 7/31/2005 $0 JMH Department Direct marketing to Small 7/1/2005 9/30/2005 $8,000 JMH Department Businesses
  • 17. Increase Name Recognition to 8/1/2005 8/2/2005 $0 JMH Department 20% 2nd Tech Starts 8/1/2005 8/7/2005 $0 JMH Department Totals $22,400 Management Summary PC Repair will be owned and managed by Jack Hacker. Jack has 10 years of experience in the fields of technical support, networking, and computer training and repair. Jack has also spent the last three years as the manager of a custom computer building and repair store, and understands the computer needs of small businesses. Jack is adept at managing his time, and at quickly responding to multiple customer calls and needs. For the first three months, Jack will be in charge of all aspects of the business. In the third month, when another tech is hired, Jack will shift some of his energy from directly responding to customer needs, to training and managing others to do this work effectively. Jack will maintain direct control over inventory ordering and bookkeeping, and will try to do as many of the on-site calls as possible himself. Part of our brand recognition strategy is to identify PC Repair with Jack's efficiency, friendliness, and technical expertise. The easiest way to associate the two is for Jack to be a major part of many customers' experiences with us. He will delegate technical repairs later in the year to the techs working in the leased office space, and will also train them in his method of direct phone support. Jack has worked extensively with computer technicians and support staff in the past, and knows that they work best when given free rein within a set of mutually-agreed-upon guidelines. The first week of each tech's employment will be dedicated to helping them understand PC Repair's guidelines: the customer needs help, and we're here to help them; the customer is frustrated, upset, or confused - but that doesn't make the customer a problem; the customer needs reassurance as well as solutions. Within this framework, the techs can solve the customer's problem the best way they see fit - Jack is not a micro manager. 6.1 Personnel Plan Jack Hacker will be the only employee for the first few months; his salary is directly related to the success of the business, and will never exceed 18% of sales revenue. In the third month, we will move to a leased office space and hire a second employee, with a third hire planned for August, if projections are on target. We plan to hire additional part-time employees in the second year, to better handle the increasing sales. Our employees will be skilled professionals, with equally strong technical and people skills. It is very important to Jack that they be paid salaries commensurate with their abilities and dedication- happy tech support people make for happy customers. To that end, our full-time employees will receive health benefits (premiums split between the employee and PC Repair), paid holidays, and sick time. Those benefits are included in the payroll totals listed below.
  • 18. Personnel Plan Year 1 Year 2 Year 3 Owner $33,000 $38,000 $40,000 Tech1 $21,600 $30,000 $30,000 Tech2 $14,400 $30,000 $30,000 Part Time $0 $12,000 $15,000 Total People 3 5 5 Total Payroll $69,000 $110,000 $115,000 Need real financials? We recommend using LivePlan as the easiest way to create automatic financials for your own business plan. Financial Plan The following sections include the annual estimates for the standard set of financial tables. Detailed monthly pro-forma tables are included in the appendix. Our financial plan calls for limited growth in the first three months, followed by much higher sales when we move and hire additional employees. These projections are based on sound market research and ratios for comparable businesses. As we grow, we will keep our operating expenses down, and maintain a positive cash balance as we repay our three-year loan. 7.1 Important Assumptions PC Repair's customer base would fluctuate if there was a recess in the economy or other extenuating circumstances that pertain directly to consumer or industry behavior. However, given the steady increase in computer users despite the recent recession, we assume that sales forecasts are unlikely to be dramatically altered by economic events. The table below shows some of our other assumptions. General Assumptions Year 1 Year 2 Year 3 Plan Month 1 2 3 Current Interest Rate 7.00% 70.00% 70.00% Long-term Interest Rate 10.00% 10.00% 10.00% Tax Rate 30.00% 30.00% 30.00% Other 0 0 0
  • 19. Need real financials? We recommend using LivePlan as the easiest way to create automatic financials for your own business plan. Create your own business plan » 7.2 Break-even Analysis Fixed costs are projected at a monthly average for the first year. This includes payroll, moving expenses and rent, purchase of a company vehicle, and other necessities like cell phones and the answering service. Variable costs (inventory used in repairing or servicing computers) are projected as well. At these levels, what we need to bring in per month to break even is shown in the table and chart below. We will reach our break-even point mid-year, although we expect sales in November and December to dip below this level because of holidays. Need actual charts? We recommend using LivePlan as the easiest way to create graphs for your own business plan. Create your own business plan » Break-even Analysis Monthly Units Break-even 52 Monthly Revenue Break-even $15,110
  • 20. Assumptions: Average Per-Unit Revenue $291.29 Average Per-Unit Variable Cost $70.00 Estimated Monthly Fixed Cost $11,479 7.3 Projected Profit and Loss The table below shows our projected profit and loss. There are two lines for direct cost of sales - the second line shows projected inventory costs of fulfilling our maintenance contracts. The marketing/promotion line shows our planned advertising program expenses. Although these are aggressive, we must spend heavily in the first year in order to establish the brand recognition that will help us break in to the local market. This table also shows our projected expense increases as we hire more employees and move into a larger rented space. Before the move, the owner will absorb expenses related to utilities. In years two and three, we have budgeted for additional expensed equipment to expand our diagnostic and repair capabilities to keep up with orders. We are seeking a modest net profit in the first year. As our reputation grows, we will see higher revenues and net profit over the next three years. Need actual charts? We recommend using LivePlan as the easiest way to create graphs for your own business plan. Create your own business plan »
  • 21. Need actual charts? We recommend using LivePlan as the easiest way to create graphs for your own business plan. Create your own business plan » Need actual charts? We recommend using LivePlan as the easiest way to create graphs for your own business plan.
  • 22. Create your own business plan » Need actual charts? We recommend using LivePlan as the easiest way to create graphs for your own business plan. Create your own business plan » Pro Forma Profit and Loss Year 1 Year 2 Year 3 Sales $203,030 $276,000 $328,500 Direct Cost of Sales $42,604 $55,800 $64,350 Costs of Fulfilling Maintenance Contracts $1,488 $4,320 $6,120 Total Cost of Sales $44,092 $60,120 $70,470 Gross Margin $158,938 $215,880 $258,030 Gross Margin % 78.28% 78.22% 78.55% Expenses Payroll $69,000 $110,000 $115,000 Marketing/Promotion $28,000 $6,000 $12,000
  • 23. Depreciation $0 $0 $0 Lease $10,000 $12,000 $12,000 Expensed Equipment $0 $10,000 $12,000 Insurance $3,150 $1,200 $1,200 Website $2,080 $480 $480 Answering Service $200 $2,400 $2,400 Mileage $2,660 $5,400 $5,400 Vehicles $13,200 $15,000 $17,000 Cell Phones $1,260 $1,260 $1,260 Utilities $5,000 $6,000 $7,000 Internet $1,200 $1,200 $1,200 Moving Expenses $2,000 $0 $0 Total Operating Expenses $137,750 $170,940 $186,940 Profit Before Interest and Taxes $21,188 $44,940 $71,090 EBITDA $21,188 $44,940 $71,090 Interest Expense $1,097 $6,570 $2,139 Taxes Incurred $6,027 $11,511 $20,685 Net Profit $14,064 $26,859 $48,266 Net Profit/Sales 6.93% 9.73% 14.69% 7.4 Projected Cash Flow The Cash Flow chart, below, shows our projected cash position for the first year; the table following it shows highlights for the first three years. With the requested start-up funding, we will maintain a positive cash balance throughout, and repay the loan within three years.
  • 24. Need actual charts? We recommend using LivePlan as the easiest way to create graphs for your own business plan. Create your own business plan » Pro Forma Cash Flow Year 1 Year 2 Year 3 Cash Received Cash from Operations Cash Sales $203,030 $276,000 $328,500 Subtotal Cash from Operations $203,030 $276,000 $328,500 Additional Cash Received Sales Tax, VAT, HST/GST Received $0 $0 $0 New Current Borrowing $0 $0 $0 New Other Liabilities (interest-free) $0 $0 $0 New Long-term Liabilities $0 $0 $0 Sales of Other Current Assets $0 $0 $0 Sales of Long-term Assets $0 $0 $0
  • 25. New Investment Received $0 $0 $0 Subtotal Cash Received $203,030 $276,000 $328,500 Expenditures Year 1 Year 2 Year 3 Expenditures from Operations Cash Spending $69,000 $110,000 $115,000 Bill Payments $110,873 $141,877 $164,115 Subtotal Spent on Operations $179,873 $251,877 $279,115 Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 Principal Repayment of Current Borrowing $6,564 $6,550 $6,111 Other Liabilities Principal Repayment $0 $0 $0 Long-term Liabilities Principal Repayment $0 $0 $0 Purchase Other Current Assets $0 $0 $0 Purchase Long-term Assets $0 $0 $0 Dividends $0 $0 $0 Subtotal Cash Spent $186,437 $258,427 $285,226 Net Cash Flow $16,593 $17,573 $43,274 Cash Balance $44,593 $62,165 $105,440 7.5 Business Ratios Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 7379, Computer Related Services, (NAICS 811212) are shown for comparison. Our projected growth is much higher than the industry average; in part, this is because we are a start-up, growing sales steadily in these first three years. We are sure that our sales forecast is conservative, given the dissatisfaction among local computer users with existing options, and our planned aggressive marketing campaign. Ratio Analysis Year 1 Year 2 Year 3 Industry Profile
  • 26. Sales Growth 0.00% 35.94% 19.02% 5.23% Percent of Total Assets Inventory 8.22% 8.15% 6.01% 2.79% Other Current Assets 16.81% 12.73% 8.14% 51.19% Total Current Assets 100.00% 100.00% 100.00% 75.09% Long-term Assets 0.00% 0.00% 0.00% 24.91% Total Assets 100.00% 100.00% 100.00% 100.00% Current Liabilities 42.77% 22.49% 11.12% 31.75% Long-term Liabilities 0.00% 0.00% 0.00% 18.48% Total Liabilities 42.77% 22.49% 11.12% 50.23% Net Worth 57.23% 77.51% 88.88% 49.77% Percent of Sales Sales 100.00% 100.00% 100.00% 100.00% Gross Margin 78.28% 78.22% 78.55% 100.00% Selling, General & Administrative 38.70% 65.72% 64.96% 80.06% Expenses Advertising Expenses 0.00% 0.00% 0.00% 1.23% Profit Before Interest and Taxes 10.44% 16.28% 21.64% 1.95% Main Ratios Current 2.34 4.45 8.99 1.53 Quick 2.15 4.08 8.45 1.24 Total Debt to Total Assets 42.77% 22.49% 11.12% 57.27% Pre-tax Return on Net Worth 59.02% 63.01% 63.16% 2.73% Pre-tax Return on Assets 33.78% 48.84% 56.14% 6.39% Additional Ratios Year 1 Year 2 Year 3 Net Profit Margin 6.93% 9.73% 14.69% n.a Return on Equity 41.32% 44.10% 44.21% n.a Activity Ratios
  • 27. Inventory Turnover 10.25 9.88 9.33 n.a Accounts Payable Turnover 9.67 12.17 12.17 n.a Payment Days 27 32 28 n.a Total Asset Turnover 3.41 3.51 2.67 n.a Debt Ratios Debt to Net Worth 0.75 0.29 0.13 n.a Current Liab. to Liab. 1.00 1.00 1.00 n.a Liquidity Ratios Net Working Capital $34,039 $60,898 $109,163 n.a Interest Coverage 19.32 6.84 33.24 n.a Additional Ratios Assets to Sales 0.29 0.28 0.37 n.a Current Debt/Total Assets 43% 22% 11% n.a Acid Test 2.15 4.08 8.45 n.a Sales/Net Worth 5.96 4.53 3.01 n.a Dividend Payout 0.00 0.00 0.00 n.a Need real financials? We recommend using LivePlan as the easiest way to create automatic financials for your own business plan. Create your own business plan » 7.6 Projected Balance Sheet The Balance Sheet shows a steadily increasing net worth over the next three years. Since we are planning to rent, and because computer technology changes so rapidly, we will have only short-term assets, such as computer equipment and furniture. This will make our net worth much more liquid than many similar businesses. Pro Forma Balance Sheet Year 1 Year 2 Year 3
  • 28. Assets Current Assets Cash $44,593 $62,165 $105,440 Inventory $4,890 $6,404 $7,385 Other Current Assets $10,000 $10,000 $10,000 Total Current Assets $59,482 $78,569 $122,825 Long-term Assets Long-term Assets $0 $0 $0 Accumulated Depreciation $0 $0 $0 Total Long-term Assets $0 $0 $0 Total Assets $59,482 $78,569 $122,825 Liabilities and Capital Year 1 Year 2 Year 3 Current Liabilities Accounts Payable $12,783 $11,561 $13,662 Current Borrowing $12,661 $6,111 $0 Other Current Liabilities $0 $0 $0 Subtotal Current Liabilities $25,444 $17,672 $13,662 Long-term Liabilities $0 $0 $0 Total Liabilities $25,444 $17,672 $13,662 Paid-in Capital $23,000 $23,000 $23,000 Retained Earnings ($3,025) $11,039 $37,898 Earnings $14,064 $26,859 $48,266 Total Capital $34,039 $60,898 $109,163 Total Liabilities and Capital $59,482 $78,569 $122,825 Net Worth $34,039 $60,898 $109,163
  • 29. Appendix Sales Forecast Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Unit Sales Home PC Unit 3 5 3 15 18 20 20 20 17 15 10 20 Small Business Unit 3 3 3 10 25 35 40 45 50 15 10 25 Promo 0 0 10 30 40 0 40 40 40 0 0 35 Maintenance Contracts 0 1 1 2 3 3 3 4 4 3 4 4 Total Unit Sales 6 9 17 57 86 58 103 109 111 33 24 84 Unit Prices Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Home PC Unit $280.00 $280.00 $280.00 $280.00 $280.00 $280.00 $280.00 $280.00 $280.00 $280.00 $280.00 $280.00 Small Business Unit $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 Promo $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 Maintenance Contracts $400.00 $400.00 $400.00 $400.00 $400.00 $400.00 $400.00 $400.00 $400.00 $400.00 $400.00 $400.00 Sales Home PC Unit $840 $1,400 $840 $4,200 $5,040 $5,600 $5,600 $5,600 $4,760 $4,200 $2,800 $5,600 Small Business Unit $1,500 $1,500 $1,500 $5,000 $12,500 $17,500 $20,000 $22,500 $25,000 $7,500 $5,000 $12,500 Promo $0 $0 $500 $1,500 $2,000 $0 $2,000 $2,000 $2,000 $0 $0 $1,750 Maintenance Contracts $0 $400 $400 $800 $1,200 $1,200 $1,200 $1,600 $1,600 $1,200 $1,600 $1,600 Total Sales $2,340 $3,300 $3,240 $11,500 $20,740 $24,300 $28,800 $31,700 $33,360 $12,900 $9,400 $21,450 Direct Unit Costs Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Home PC Unit 30.00% $84.00 $84.00 $84.00 $84.00 $84.00 $84.00 $84.00 $84.00 $84.00 $84.00 $84.00 $84.00 Small Business Unit 21.00% $105.00 $105.00 $105.00 $105.00 $105.00 $105.00 $105.00 $105.00 $105.00 $105.00 $105.00 $105.00 Promo 8.00% $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 Maintenance Contracts 12.00% $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Direct Cost of Sales Home PC Unit $252 $420 $252 $1,260 $1,512 $1,680 $1,680 $1,680 $1,428 $1,260 $840 $1,680 Small Business Unit $315 $315 $315 $1,050 $2,625 $3,675 $4,200 $4,725 $5,250 $1,575 $1,050 $2,625 Promo $0 $0 $40 $120 $160 $0 $160 $160 $160 $0 $0 $140 Maintenance Contracts $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
  • 30. Subtotal Direct Cost of Sales $567 $735 $607 $2,430 $4,297 $5,355 $6,040 $6,565 $6,838 $2,835 $1,890 $4,445 Need real financials? We recommend using LivePlan as the easiest way to create automatic financials for your own business plan. Create your own business plan » Personnel Plan Month Month Month Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 10 11 12 Owner 0% $2,000 $2,000 $2,500 $2,500 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 Tech1 0% $0 $0 $0 $2,400 $2,400 $2,400 $2,400 $2,400 $2,400 $2,400 $2,400 $2,400 Tech2 0% $0 $0 $0 $0 $0 $0 $2,400 $2,400 $2,400 $2,400 $2,400 $2,400 Part Time 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total People 1 1 1 2 2 2 3 3 3 3 3 3 Total Payroll $2,000 $2,000 $2,500 $4,900 $5,400 $5,400 $7,800 $7,800 $7,800 $7,800 $7,800 $7,800 General Assumptions Month Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 12 Plan Month 1 2 3 4 5 6 7 8 9 10 11 12 Current Interest Rate 7.00% 7.00% 7.00% 7.00% 7.00% 7.00% 7.00% 7.00% 7.00% 7.00% 7.00% 7.00% Long-term Interest 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% Rate Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% Other 0 0 0 0 0 0 0 0 0 0 0 0 Pro Forma Profit and Loss Month Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 12 Sales $2,340 $3,300 $3,240 $11,500 $20,740 $24,300 $28,800 $31,700 $33,360 $12,900 $9,400 $21,450 Direct Cost of Sales $567 $735 $607 $2,430 $4,297 $5,355 $6,040 $6,565 $6,838 $2,835 $1,890 $4,445 Costs of Fulfilling $0 $0 $48 $96 $144 $144 $144 $192 $192 $144 $192 $192 Maintenance Contracts
  • 31. Total Cost of Sales $567 $735 $655 $2,526 $4,441 $5,499 $6,184 $6,757 $7,030 $2,979 $2,082 $4,637 Gross Margin $1,773 $2,565 $2,585 $8,974 $16,299 $18,801 $22,616 $24,943 $26,330 $9,921 $7,318 $16,813 Gross Margin % 75.77% 77.73% 79.78% 78.03% 78.59% 77.37% 78.53% 78.68% 78.93% 76.91% 77.85% 78.38% Expenses Payroll $2,000 $2,000 $2,500 $4,900 $5,400 $5,400 $7,800 $7,800 $7,800 $7,800 $7,800 $7,800 Marketing/Promotion $4,000 $1,000 $3,000 $2,000 $2,000 $3,000 $3,000 $2,000 $2,000 $2,000 $2,000 $2,000 Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Lease $0 $0 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 Expensed Equipment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Insurance $150 $0 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 Website $40 $40 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 Answering Service $200 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Mileage $80 $85 $95 $100 $200 $300 $300 $300 $300 $300 $300 $300 Vehicles $0 $0 $6,000 $800 $800 $800 $800 $800 $800 $800 $800 $800 Cell Phones $0 $60 $120 $120 $120 $120 $120 $120 $120 $120 $120 $120 Utilities $0 $0 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 Internet 15% $0 $0 $120 $120 $120 $120 $120 $120 $120 $120 $120 $120 Moving Expenses $0 $0 $2,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Operating Expenses $6,470 $3,185 $15,835 $10,040 $10,640 $11,740 $14,140 $13,140 $13,140 $13,140 $13,140 $13,140 Profit Before Interest and ($4,697) ($620) ($13,250) ($1,066) $5,659 $7,061 $8,476 $11,803 $13,190 ($3,219) ($5,822) $3,673 Taxes EBITDA ($4,697) ($620) ($13,250) ($1,066) $5,659 $7,061 $8,476 $11,803 $13,190 ($3,219) ($5,822) $3,673 Interest Expense $109 $106 $103 $99 $96 $93 $90 $87 $83 $80 $77 $74 Taxes Incurred ($1,442) ($218) ($4,006) ($350) $1,669 $2,090 $2,516 $3,515 $3,932 ($990) ($1,770) $1,080 Net Profit ($3,364) ($508) ($9,347) ($816) $3,894 $4,878 $5,870 $8,201 $9,175 ($2,309) ($4,129) $2,519 Net Profit/Sales -143.77% -15.39% -288.48% -7.09% 18.78% 20.07% 20.38% 25.87% 27.50% -17.90% -43.93% 11.75% Pro Forma Cash Flow Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Cash Received Cash from Operations Cash Sales $2,340 $3,300 $3,240 $11,500 $20,740 $24,300 $28,800 $31,700 $33,360 $12,900 $9,400 $21,450 Subtotal Cash from Operations $2,340 $3,300 $3,240 $11,500 $20,740 $24,300 $28,800 $31,700 $33,360 $12,900 $9,400 $21,450 Additional Cash Received
  • 32. Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Subtotal Cash Received $2,340 $3,300 $3,240 $11,500 $20,740 $24,300 $28,800 $31,700 $33,360 $12,900 $9,400 $21,450 Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Expenditures from Operations Cash Spending $2,000 $2,000 $2,500 $4,900 $5,400 $5,400 $7,800 $7,800 $7,800 $7,800 $7,800 $7,800 Bill Payments $105 $3,102 $2,353 $10,424 $8,954 $13,556 $15,209 $15,896 $16,290 $16,282 $4,550 $4,152 Subtotal Spent on Operations $2,105 $5,102 $4,853 $15,324 $14,354 $18,956 $23,009 $23,696 $24,090 $24,082 $12,350 $11,952 Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Principal Repayment of Current $547 $547 $547 $547 $547 $547 $547 $547 $547 $547 $547 $547 Borrowing Other Liabilities Principal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Repayment Long-term Liabilities Principal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Repayment Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Subtotal Cash Spent $2,652 $5,649 $5,400 $15,871 $14,901 $19,503 $23,556 $24,243 $24,637 $24,629 $12,897 $12,499 Net Cash Flow ($312) ($2,349) ($2,160) ($4,371) $5,839 $4,797 $5,244 $7,457 $8,723 ($11,729) ($3,497) $8,951 Cash Balance $27,688 $25,340 $23,179 $18,809 $24,647 $29,444 $34,688 $42,145 $50,868 $39,139 $35,642 $44,593 Need real financials? We recommend using LivePlan as the easiest way to create automatic financials for your own business plan. Create your own business plan » Pro Forma Balance Sheet Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
  • 33. Assets Starting Balances Current Assets Cash $28,000 $27,688 $25,340 $23,179 $18,809 $24,647 $29,444 $34,688 $42,145 $50,868 $39,139 $35,642 $44,593 Inventory $1,200 $633 $898 $1,291 $2,673 $4,727 $5,891 $6,644 $7,222 $7,522 $4,687 $2,797 $4,890 Other Current Assets $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 Total Current Assets $39,200 $38,321 $36,238 $34,470 $31,482 $39,374 $45,335 $51,332 $59,366 $68,390 $53,826 $48,439 $59,482 Long-term Assets Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Assets $39,200 $38,321 $36,238 $34,470 $31,482 $39,374 $45,335 $51,332 $59,366 $68,390 $53,826 $48,439 $59,482 Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Current Liabilities Accounts Payable $0 $3,033 $2,004 $10,130 $8,505 $13,050 $14,680 $15,354 $15,733 $16,130 $4,422 $3,711 $12,783 Current Borrowing $19,225 $18,678 $18,131 $17,584 $17,037 $16,490 $15,943 $15,396 $14,849 $14,302 $13,755 $13,208 $12,661 Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Subtotal Current Liabilities $19,225 $21,711 $20,135 $27,714 $25,542 $29,540 $30,623 $30,750 $30,582 $30,432 $18,177 $16,919 $25,444 Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Liabilities $19,225 $21,711 $20,135 $27,714 $25,542 $29,540 $30,623 $30,750 $30,582 $30,432 $18,177 $16,919 $25,444 Paid-in Capital $23,000 $23,000 $23,000 $23,000 $23,000 $23,000 $23,000 $23,000 $23,000 $23,000 $23,000 $23,000 $23,000 Retained Earnings ($3,025) ($3,025) ($3,025) ($3,025) ($3,025) ($3,025) ($3,025) ($3,025) ($3,025) ($3,025) ($3,025) ($3,025) ($3,025) Earnings $0 ($3,364) ($3,872) ($13,219) ($14,035) ($10,141) ($5,263) $607 $8,809 $17,983 $15,674 $11,544 $14,064 Total Capital $19,975 $16,611 $16,103 $6,756 $5,940 $9,834 $14,712 $20,582 $28,784 $37,958 $35,649 $31,519 $34,039 Total Liabilities and Capital $39,200 $38,321 $36,238 $34,470 $31,482 $39,374 $45,335 $51,332 $59,366 $68,390 $53,826 $48,439 $59,482 Net Worth $19,975 $16,611 $16,103 $6,756 $5,940 $9,834 $14,712 $20,582 $28,784 $37,958 $35,649 $31,519 $34,039