How Researchers Can Build Their Personal Brand on Social Media

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Miia Äkkinen

My experiences about creating personal brand as a researcher with social network services

Carreiras

Offlineactivities Academicpublications Academicconferences and seminars Business writings Business conferences

My situation Working at home Notattendingconferences a lot Q:How to find my network? How to makepeopleknowabout my knowledge?A:Online. Connectwithpeople on socialnetworkservices. Makeyourknowledgevisible.

What I am doingnow to strengthen my personalbrand as a social media researcher and expert? Linkedinaccount Personal Facebook page Twitteraccount(find the rightpeople to follow) Blogging Status updatesrelated to research in FB, T, L Tellabout new blogposts on FB, T, L

My nextsteps A goodplan for contentcreation Getowndomain Paid vs. owned vs. earnedpublicity Analyzingprocedures Networkingwithotherresearchers Takepart in LinkedIn discussions in relevantgroups Comment on otherblogs

Yournextsteps? Createpresence in LinkedIn, Twitter, Facebook Join relevant LinkedIn groups Findfollowers on Twitter Startbloggingaboutyourtopic Connectthesetools Contact me ifyouneed help in this:@miiaakkinenmiia.akkinen@aalto.fi

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How Researchers Can Build Their Personal Brand on Social Media

1. How a ResearcherCanCreate a PersonalBrand on Social media? Miia ÄkkinenPh.D. StudentAalto UniversitySchool of Economics Feb 28, 2011

2. Offlineactivities Academicpublications Academicconferences and seminars Business writings Business conferences

3. My situation Working at home Notattendingconferences a lot Q:How to find my network? How to makepeopleknowabout my knowledge?A:Online. Connectwithpeople on socialnetworkservices. Makeyourknowledgevisible.

4. My trialswithonlineactivities A personal Facebook profile (Finnish) Newsletter (e-mail) (Finnish) A blog for studies (English) A blog for business (Finnish) A personalTwitteraccount (Finnish, English) A personal Facebook page (English) A Facebook page for business (Finnish) A Twitteraccount for business (Finnish)

5. What I am doingnow to strengthen my personalbrand as a social media researcher and expert? Linkedinaccount Personal Facebook page Twitteraccount(find the rightpeople to follow) Blogging Status updatesrelated to research in FB, T, L Tellabout new blogposts on FB, T, L

6. My nextsteps A goodplan for contentcreation Getowndomain Paid vs. owned vs. earnedpublicity Analyzingprocedures Networkingwithotherresearchers Takepart in LinkedIn discussions in relevantgroups Comment on otherblogs

7. Yournextsteps? Createpresence in LinkedIn, Twitter, Facebook Join relevant LinkedIn groups Findfollowers on Twitter Startbloggingaboutyourtopic Connectthesetools Contact me ifyouneed help in this:@miiaakkinenmiia.akkinen@aalto.fi

How Researchers Can Build Their Personal Brand on Social Media

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