41. THE NEXT 450 INSIGHTS……
• All inclusive and packages
• Cottages
• Short city breaks
• Villa
• Ferry
• Ski
• Coach
• More on Social Media
42. SUMMARY
65% of all adults
research or buy online 35%
65%
Source: Mintel 2011
43. the recipe for success
Simple Generics = Big
Volume
“Cheap” wins (but can
be expensive) Loc
Location, Location,
ation
Page 1 is critical
Social engagement
really matters