this is the presentation I've used to do a small workshop on social media at the pre GA of the August Meeting 2012 Mumbai India at both pre GAs - Health 2.0 and Presidents'.

2. Intro to
Social Media

3. Social Media
Miguel Cabral

4. Social Media
Miguel Cabral

5. Social Media
- Social media includes web- and mobile-based
technologies which are used to turn
communication into interactive dialogue among
organizations, communities, and individuals.
Miguel Cabral

6. Social Media
- Andreas Kaplan and Michael Haenlein[who?]
define social media as "a group of Internet-based
applications that build on the ideological and
technological foundations of Web 2.0, and that
allow the creation and exchange of user-generated
content."[1] When the technologies are in
place, social media is ubiquitously accessible, and
enabled by scalable[clarification needed]
communication techniques
- Wikipedia, 6th August 2012; 8:53 GMT
Miguel Cabral

7. Social Media
Miguel Cabral

8. Social Media
Miguel Cabral

9. Social Media
Miguel Cabral

10. Social Media - pitch
- What’s your image? (photo, logo, Corporate
identityI)
- Who are you / your organisation / your
project?
- In less than 160 characters
- In more than that?
- Where is your central base? (Where does
your social media lead people to?)
Miguel Cabral

11. Social Media – keeping up the A game
- Where is your central base? (Where does
your social media lead people to?)
- What do you offer your network? How do
you engage people?
- How do you offer it?
Miguel Cabral

12. Social Media – some ideas
- About.me
- Share what you do (issuu, slideshare,
vimeo/youtube; livestream; flicker; podcast, etc)
- Rss feed
- Open access
- Be regular and relevant
- Evaluate your impact (analytics)
- Guest posts
- Google it…
Miguel Cabral