2. Once you really start scaling out your new internet
marketing empire, one of the first major obstacles you are
going to have to cross is what I refer to as the "Content
Crisis". Everyone that I know, without fail who has built a
successful series of small niche sites has at one time or
another had to stretch a bit to add new, informative and
entertaining bit of information to their website or blog.
We all just hit a wall - it's really that simple. If you cover a
particular topic thirteen ways from Wednesday - at some
point, topic burnout sets in. Thankfully, the very basic
dynamic nature of the web is your best friend, and you
can set your site up to simply piggyback off of others
within your niche when it gets a little bit sleepy..:-) Let's
take a quick look at 2 of them.
3. 1)RSS. Everyone who publishes online has some degree of
knowledge (or should!) of RSS - which in our non technical
parlance will simply refer to Real Simple Syndication.
Essentially RSS, from a publisher's standpoint, simply
allows you to aggregate and collect information from
around the web in small chunks, usually in the form of
headlines and small snippets of content, which you can
publish on your site, and will update for you automatically
as the originators of the content add more items.
Essentially, your site will be augmented with free
information and content, published by other people which
keeps YOUR site updated with a free flow of good
information, AND benefits the other publishers as well as
their content is effectively syndicated around the web,
extending their reach and circle of influence. A win/win
4. 2)Blog comments. Many smart marketers have been using
this method for years, and it amazes me how many people
I consult with are OBLIVIOUS to this great source of
entertaining and interactive content you can enjoy on
autopilot. A good blog has an engaged audience. An
engaged audience wants to be heard. And the ability to
comment, allows them to be. They will interact with YOUR
content, with each other, and with industry news. The
buzzword going forward in the online marketing space is
undoubtedly COMMUNITY. Strong communities make for
strong sites, and even stronger bank statements..:-) If you
are running ANY form of advertising on your site, do not
even consider turning "comments" off on a blog install.
Yes it is a pain in the butt to manage. Yes you will get
SOME spam, but thankfully not much due to great anti-
5. Are you a Guru Groupie? Enough! It's Time For You to STEP
up & stake your OWN claim!
