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Contemporary Media Issues Introduction to Section B of the Exam Part Three
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Introduction to Section B – Review
Postmodern Media - Advertising Traditional advertising use to look like this…
Postmodern Media – Cadbury ’s Gorilla Now it looks like this … How is the Cadbury ’s Gorilla advert an example of Postmodernism?
Postmodern Media - Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction to Section B - Part Three ,[object Object],[object Object],[object Object],[object Object],[object Object]
Media Studies = Cultural Studies ,[object Object],[object Object]
By looking at how  culture  is used and transformed by  social groups , cultural studies sees people not simply as consumers, but as potential producers of  new   social values and cultural languages .  Toby Miller (2006)
Media Studies = Cultural Studies ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Culture? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Culture? ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cultural Studies – a new approach
The Volkswagen Passat advert and cultural studies. Cultural Studies – a new approach
Postmodern Media – Volkswagon Passat ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Chanel No. 5 advert and cultural studies.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Postmodern Media – Chanel No. 5
What are  ‘social groups’? ,[object Object],[object Object],[object Object],[object Object]
 
Fans as a  ‘social group’? 1. Interview with Simon Pegg. 2. Extracts from  ‘Trekkies’.
By looking at how  culture  is used and transformed by  social groups , cultural studies sees people not simply as consumers, but as potential producers of  new   social values and cultural languages .  Toby Miller (2006)
New Social Values and Cultural Languages ,[object Object],[object Object],[object Object]
Example - Broadband Internet
 
Example - Broadband Internet
Example - Broadband Internet
Example - Broadband Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Web 2.0 is really about normal everyday people using the Web and creating things on it - forget the acronyms..  Richard MacManus (2005)  Definition – Web 2.0 Postmodern Media involves  an active audience
Example of Web 2.0 – Mash-Up Kylie Minogue vs New Order Can ’t Get Blue Monday Out Of My Head (2001) Remixed by Soulwax
Example of Web 2.0 – Mash-Up ‘ Read My Lips’ - Bush / Blair (2006) by atmo.se ‘ Buttery Biscuit Base’  –  Masterchef Synaesthesia (2011) by Swede Mason
Web 2.0 – Overview
[object Object],[object Object],[object Object],[object Object],[object Object],Example - Broadband Internet
Example – Citizen Journalism ,[object Object],[object Object],[object Object]
How do I know that  ‘citizen journalism’ is important? Examples… YouTube launches citizen journalism channel YouTube has launched YouTube Direct, a dedicated channel for citizen journalism, in an attempt to better connect news organisations with user generated content. Daily Telegraph 18 Nov 2009
Iran Protests: Twitter, the Medium of the Movement Time Magazine 17 June 2009
Arab Spring Protests 2011 - Tunisia, Egypt, Libya, Syria, Yemen, Morrocco …. How Facebook Changed the World (BBC 2011)
London riots: how BlackBerry Messenger played a key role Police looking on Facebook and Twitter for signs of unrest spreading missed out – they should have watched BBM  (The Guardian 2011)
Short Essay on Web 2.0 ,[object Object],[object Object],[object Object]

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03. g325 contemporary media issues intro to section b - postmodern audiences

  • 1. Contemporary Media Issues Introduction to Section B of the Exam Part Three
  • 2.
  • 3. Postmodern Media - Advertising Traditional advertising use to look like this…
  • 4. Postmodern Media – Cadbury ’s Gorilla Now it looks like this … How is the Cadbury ’s Gorilla advert an example of Postmodernism?
  • 5.
  • 6.
  • 7.
  • 8. By looking at how culture is used and transformed by social groups , cultural studies sees people not simply as consumers, but as potential producers of new social values and cultural languages . Toby Miller (2006)
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. The Volkswagen Passat advert and cultural studies. Cultural Studies – a new approach
  • 14.
  • 15. The Chanel No. 5 advert and cultural studies.
  • 16.
  • 17.
  • 18.  
  • 19. Fans as a ‘social group’? 1. Interview with Simon Pegg. 2. Extracts from ‘Trekkies’.
  • 20. By looking at how culture is used and transformed by social groups , cultural studies sees people not simply as consumers, but as potential producers of new social values and cultural languages . Toby Miller (2006)
  • 21.
  • 23.  
  • 26.
  • 27.  
  • 28. Web 2.0 is really about normal everyday people using the Web and creating things on it - forget the acronyms.. Richard MacManus (2005) Definition – Web 2.0 Postmodern Media involves an active audience
  • 29. Example of Web 2.0 – Mash-Up Kylie Minogue vs New Order Can ’t Get Blue Monday Out Of My Head (2001) Remixed by Soulwax
  • 30. Example of Web 2.0 – Mash-Up ‘ Read My Lips’ - Bush / Blair (2006) by atmo.se ‘ Buttery Biscuit Base’ – Masterchef Synaesthesia (2011) by Swede Mason
  • 31. Web 2.0 – Overview
  • 32.
  • 33.
  • 34. How do I know that ‘citizen journalism’ is important? Examples… YouTube launches citizen journalism channel YouTube has launched YouTube Direct, a dedicated channel for citizen journalism, in an attempt to better connect news organisations with user generated content. Daily Telegraph 18 Nov 2009
  • 35. Iran Protests: Twitter, the Medium of the Movement Time Magazine 17 June 2009
  • 36. Arab Spring Protests 2011 - Tunisia, Egypt, Libya, Syria, Yemen, Morrocco …. How Facebook Changed the World (BBC 2011)
  • 37. London riots: how BlackBerry Messenger played a key role Police looking on Facebook and Twitter for signs of unrest spreading missed out – they should have watched BBM (The Guardian 2011)
  • 38.