Enviar pesquisa
Carregar
The Evolution of the Super Bowl Commercial
•
1 gostou
•
1,896 visualizações
M
mickeylonchar
Seguir
A brief overview and some examples of the Four Eras of Superbowl Commercials.
Leia menos
Leia mais
Espiritual
Esportes
Negócios
Vista de apresentação de diapositivos
Denunciar
Compartilhar
Vista de apresentação de diapositivos
Denunciar
Compartilhar
1 de 39
Baixar agora
Baixar para ler offline
Recomendados
Super Bowl Advertising - The & Now
Super Bowl Advertising - The & Now
Mickey Lonchar
Red Bull- Stratos Campaign
Red Bull- Stratos Campaign
Amritpal Singh Bedi
Lucozade analysis
Lucozade analysis
Dan Harding
Quiz GP - Mains Feb 7th '08
Quiz GP - Mains Feb 7th '08
Arun Krishnamoorthy
ZDD
ZDD
Clinton Young
Some Successful and Unsuccessful Products and ideas
Some Successful and Unsuccessful Products and ideas
sohamJani2
Nurun Branded Entertainment
Nurun Branded Entertainment
Nicolas Zurstrassen
Red bull stratos campaign
Red bull stratos campaign
Vaishnavi Meghe
Recomendados
Super Bowl Advertising - The & Now
Super Bowl Advertising - The & Now
Mickey Lonchar
Red Bull- Stratos Campaign
Red Bull- Stratos Campaign
Amritpal Singh Bedi
Lucozade analysis
Lucozade analysis
Dan Harding
Quiz GP - Mains Feb 7th '08
Quiz GP - Mains Feb 7th '08
Arun Krishnamoorthy
ZDD
ZDD
Clinton Young
Some Successful and Unsuccessful Products and ideas
Some Successful and Unsuccessful Products and ideas
sohamJani2
Nurun Branded Entertainment
Nurun Branded Entertainment
Nicolas Zurstrassen
Red bull stratos campaign
Red bull stratos campaign
Vaishnavi Meghe
Power Point Super Bowl
Power Point Super Bowl
smatrad
Increasing self management of chronic conditions through the use of PAM and MI
Increasing self management of chronic conditions through the use of PAM and MI
NASHP HealthPolicy
πολυγυροσ
πολυγυροσ
teo70
Closing the Gap: Reducing Disparities & Achieving Health Equity
Closing the Gap: Reducing Disparities & Achieving Health Equity
NASHP HealthPolicy
Holiday In France
Holiday In France
Tom Kuipers
Your first year in mba
Your first year in mba
Shravan Shetty
Evaluation question 6
Evaluation question 6
Zac
Ο επιτάφιος θρήνος
Ο επιτάφιος θρήνος
teo70
Sourcing - 101
Sourcing - 101
John Schmocker
δρομο παιρνω ... δρομο αφηνω
δρομο παιρνω ... δρομο αφηνω
teo70
Snow Patrol
Snow Patrol
Zac
Anna kvittar Hyper
Anna kvittar Hyper
Anna Oscarsson
Or slides final
Or slides final
NASHP HealthPolicy
国内インターネット広告費の推移(2001 2010年)
国内インターネット広告費の推移(2001 2010年)
Shuichi Hiroya
Police discretion
Police discretion
CoCo Baldwin
Marknadsföringsworkshop
Marknadsföringsworkshop
Anna Oscarsson
Alterim brochure
Alterim brochure
pjboringa
Maximizing the business value from social computing
Maximizing the business value from social computing
SocialKwan
The Power of Integrated Care: Implementing Health Homes in Medicaid
The Power of Integrated Care: Implementing Health Homes in Medicaid
NASHP HealthPolicy
Reforming What We Have Into the Delivery System We Want
Reforming What We Have Into the Delivery System We Want
NASHP HealthPolicy
Super Bowl Advertising: Then & Now
Super Bowl Advertising: Then & Now
Quisenberry
Video games minecraft 02 03 18 lesson 3 media conglomerate v indie
Video games minecraft 02 03 18 lesson 3 media conglomerate v indie
Yvonne44
Mais conteúdo relacionado
Destaque
Power Point Super Bowl
Power Point Super Bowl
smatrad
Increasing self management of chronic conditions through the use of PAM and MI
Increasing self management of chronic conditions through the use of PAM and MI
NASHP HealthPolicy
πολυγυροσ
πολυγυροσ
teo70
Closing the Gap: Reducing Disparities & Achieving Health Equity
Closing the Gap: Reducing Disparities & Achieving Health Equity
NASHP HealthPolicy
Holiday In France
Holiday In France
Tom Kuipers
Your first year in mba
Your first year in mba
Shravan Shetty
Evaluation question 6
Evaluation question 6
Zac
Ο επιτάφιος θρήνος
Ο επιτάφιος θρήνος
teo70
Sourcing - 101
Sourcing - 101
John Schmocker
δρομο παιρνω ... δρομο αφηνω
δρομο παιρνω ... δρομο αφηνω
teo70
Snow Patrol
Snow Patrol
Zac
Anna kvittar Hyper
Anna kvittar Hyper
Anna Oscarsson
Or slides final
Or slides final
NASHP HealthPolicy
国内インターネット広告費の推移(2001 2010年)
国内インターネット広告費の推移(2001 2010年)
Shuichi Hiroya
Police discretion
Police discretion
CoCo Baldwin
Marknadsföringsworkshop
Marknadsföringsworkshop
Anna Oscarsson
Alterim brochure
Alterim brochure
pjboringa
Maximizing the business value from social computing
Maximizing the business value from social computing
SocialKwan
The Power of Integrated Care: Implementing Health Homes in Medicaid
The Power of Integrated Care: Implementing Health Homes in Medicaid
NASHP HealthPolicy
Reforming What We Have Into the Delivery System We Want
Reforming What We Have Into the Delivery System We Want
NASHP HealthPolicy
Destaque
(20)
Power Point Super Bowl
Power Point Super Bowl
Increasing self management of chronic conditions through the use of PAM and MI
Increasing self management of chronic conditions through the use of PAM and MI
πολυγυροσ
πολυγυροσ
Closing the Gap: Reducing Disparities & Achieving Health Equity
Closing the Gap: Reducing Disparities & Achieving Health Equity
Holiday In France
Holiday In France
Your first year in mba
Your first year in mba
Evaluation question 6
Evaluation question 6
Ο επιτάφιος θρήνος
Ο επιτάφιος θρήνος
Sourcing - 101
Sourcing - 101
δρομο παιρνω ... δρομο αφηνω
δρομο παιρνω ... δρομο αφηνω
Snow Patrol
Snow Patrol
Anna kvittar Hyper
Anna kvittar Hyper
Or slides final
Or slides final
国内インターネット広告費の推移(2001 2010年)
国内インターネット広告費の推移(2001 2010年)
Police discretion
Police discretion
Marknadsföringsworkshop
Marknadsföringsworkshop
Alterim brochure
Alterim brochure
Maximizing the business value from social computing
Maximizing the business value from social computing
The Power of Integrated Care: Implementing Health Homes in Medicaid
The Power of Integrated Care: Implementing Health Homes in Medicaid
Reforming What We Have Into the Delivery System We Want
Reforming What We Have Into the Delivery System We Want
Semelhante a The Evolution of the Super Bowl Commercial
Super Bowl Advertising: Then & Now
Super Bowl Advertising: Then & Now
Quisenberry
Video games minecraft 02 03 18 lesson 3 media conglomerate v indie
Video games minecraft 02 03 18 lesson 3 media conglomerate v indie
Yvonne44
Video games indie vs majors
Video games indie vs majors
jonreigatemedia
AD 216: Lecture 4
AD 216: Lecture 4
Gina Asaro-Collura
My advertising portfolio
My advertising portfolio
Ilya Petrov
Pedestriantv media-kit-2013
Pedestriantv media-kit-2013
Samantha Anderson
Advstrateg
Advstrateg
Peter Smirnov
Irn Bru Pro Forma
Irn Bru Pro Forma
Charlie Atkin
E marketing ppt
E marketing ppt
Amir hanif
A marketer portfolio /3
A marketer portfolio /3
Alessandro Zampieri
Marksman Summer Edition 2017
Marksman Summer Edition 2017
Interface - The Marketing Committee of KJ SIMSR
Erik de Zwart en Wes Wierda - Music Innovation
Erik de Zwart en Wes Wierda - Music Innovation
Embassy of Canada to the Netherlands
Ad history-1229939866891115-1
Ad history-1229939866891115-1
avagianoumaria
Ia Presentation Jul 07
Ia Presentation Jul 07
Anouk Cohen
Ad history
Ad history
Mohit Singla
Thriving In Chaos
Thriving In Chaos
Dave Nourse
BiggaBANG Brand Presentation
BiggaBANG Brand Presentation
Pete Bennett
History of Advertising
History of Advertising
Tugce Esener
A Brief History of Advertisement
A Brief History of Advertisement
Ishraq Dhaly
10 Best Sports Billboard Themes Of 2009
10 Best Sports Billboard Themes Of 2009
Brian Gainor
Semelhante a The Evolution of the Super Bowl Commercial
(20)
Super Bowl Advertising: Then & Now
Super Bowl Advertising: Then & Now
Video games minecraft 02 03 18 lesson 3 media conglomerate v indie
Video games minecraft 02 03 18 lesson 3 media conglomerate v indie
Video games indie vs majors
Video games indie vs majors
AD 216: Lecture 4
AD 216: Lecture 4
My advertising portfolio
My advertising portfolio
Pedestriantv media-kit-2013
Pedestriantv media-kit-2013
Advstrateg
Advstrateg
Irn Bru Pro Forma
Irn Bru Pro Forma
E marketing ppt
E marketing ppt
A marketer portfolio /3
A marketer portfolio /3
Marksman Summer Edition 2017
Marksman Summer Edition 2017
Erik de Zwart en Wes Wierda - Music Innovation
Erik de Zwart en Wes Wierda - Music Innovation
Ad history-1229939866891115-1
Ad history-1229939866891115-1
Ia Presentation Jul 07
Ia Presentation Jul 07
Ad history
Ad history
Thriving In Chaos
Thriving In Chaos
BiggaBANG Brand Presentation
BiggaBANG Brand Presentation
History of Advertising
History of Advertising
A Brief History of Advertisement
A Brief History of Advertisement
10 Best Sports Billboard Themes Of 2009
10 Best Sports Billboard Themes Of 2009
Último
About Kabala (English) | Kabastro.com | Kabala.vn
About Kabala (English) | Kabastro.com | Kabala.vn
Kabastro
Jude: The Acts of the Apostates (Jude vv.1-4).pptx
Jude: The Acts of the Apostates (Jude vv.1-4).pptx
Stephen Palm
The Revelation Chapter 4 Working Copy.docx
The Revelation Chapter 4 Working Copy.docx
Fred Gosnell
Deerfoot Church of Christ Bulletin 5 12 24
Deerfoot Church of Christ Bulletin 5 12 24
deerfootcoc
Professional Amil baba, Black magic expert in Sialkot and Kala ilam expert in...
Professional Amil baba, Black magic expert in Sialkot and Kala ilam expert in...
makhmalhalaaay
Top 10 Amil baba list Famous Amil baba In Pakistan Amil baba Kala jadu in Raw...
Top 10 Amil baba list Famous Amil baba In Pakistan Amil baba Kala jadu in Raw...
Amil Baba Naveed Bangali
Exploring the Meaning of Jesus’ Ascension
Exploring the Meaning of Jesus’ Ascension
bluetroyvictorVinay
Lesson 6 - Our Spiritual Weapons - SBS.pptx
Lesson 6 - Our Spiritual Weapons - SBS.pptx
Celso Napoleon
NoHo First Good News online newsletter May 2024
NoHo First Good News online newsletter May 2024
NoHo FUMC
Real Kala Jadu, Black magic specialist in Lahore and Kala ilam expert in kara...
Real Kala Jadu, Black magic specialist in Lahore and Kala ilam expert in kara...
baharayali
Popular Kala Jadu, Kala ilam specialist in USA and Bangali Amil baba in Saudi...
Popular Kala Jadu, Kala ilam specialist in USA and Bangali Amil baba in Saudi...
baharayali
Christian Charism Ministry - Manifestation of spiritual gifts within the chur...
Christian Charism Ministry - Manifestation of spiritual gifts within the chur...
mustardseed108
St. Louise de Marillac and Poor Children
St. Louise de Marillac and Poor Children
Famvin: the Worldwide Vincentian Family
A Spiritual Guide To Truth v10.pdf xxxxxxx
A Spiritual Guide To Truth v10.pdf xxxxxxx
ssuser83613b
Genesis 1:10 || Meditate the Scripture daily verse by verse
Genesis 1:10 || Meditate the Scripture daily verse by verse
maricelcanoynuay
Story of The Soldier Son Portrait who died to save others
Story of The Soldier Son Portrait who died to save others
Timothy Wooi
Emails, Facebook, WhatsApp and the Dhamma (English and Chinese).pdf
Emails, Facebook, WhatsApp and the Dhamma (English and Chinese).pdf
OH TEIK BIN
Hire Best Next Js Developer For Your Project
Hire Best Next Js Developer For Your Project
Cyanic lab
Legends of the Light v2.pdf xxxxxxxxxxxxx
Legends of the Light v2.pdf xxxxxxxxxxxxx
ssuser83613b
Genesis 1:5 - Meditate the Scripture Daily bit by bit
Genesis 1:5 - Meditate the Scripture Daily bit by bit
maricelcanoynuay
Último
(20)
About Kabala (English) | Kabastro.com | Kabala.vn
About Kabala (English) | Kabastro.com | Kabala.vn
Jude: The Acts of the Apostates (Jude vv.1-4).pptx
Jude: The Acts of the Apostates (Jude vv.1-4).pptx
The Revelation Chapter 4 Working Copy.docx
The Revelation Chapter 4 Working Copy.docx
Deerfoot Church of Christ Bulletin 5 12 24
Deerfoot Church of Christ Bulletin 5 12 24
Professional Amil baba, Black magic expert in Sialkot and Kala ilam expert in...
Professional Amil baba, Black magic expert in Sialkot and Kala ilam expert in...
Top 10 Amil baba list Famous Amil baba In Pakistan Amil baba Kala jadu in Raw...
Top 10 Amil baba list Famous Amil baba In Pakistan Amil baba Kala jadu in Raw...
Exploring the Meaning of Jesus’ Ascension
Exploring the Meaning of Jesus’ Ascension
Lesson 6 - Our Spiritual Weapons - SBS.pptx
Lesson 6 - Our Spiritual Weapons - SBS.pptx
NoHo First Good News online newsletter May 2024
NoHo First Good News online newsletter May 2024
Real Kala Jadu, Black magic specialist in Lahore and Kala ilam expert in kara...
Real Kala Jadu, Black magic specialist in Lahore and Kala ilam expert in kara...
Popular Kala Jadu, Kala ilam specialist in USA and Bangali Amil baba in Saudi...
Popular Kala Jadu, Kala ilam specialist in USA and Bangali Amil baba in Saudi...
Christian Charism Ministry - Manifestation of spiritual gifts within the chur...
Christian Charism Ministry - Manifestation of spiritual gifts within the chur...
St. Louise de Marillac and Poor Children
St. Louise de Marillac and Poor Children
A Spiritual Guide To Truth v10.pdf xxxxxxx
A Spiritual Guide To Truth v10.pdf xxxxxxx
Genesis 1:10 || Meditate the Scripture daily verse by verse
Genesis 1:10 || Meditate the Scripture daily verse by verse
Story of The Soldier Son Portrait who died to save others
Story of The Soldier Son Portrait who died to save others
Emails, Facebook, WhatsApp and the Dhamma (English and Chinese).pdf
Emails, Facebook, WhatsApp and the Dhamma (English and Chinese).pdf
Hire Best Next Js Developer For Your Project
Hire Best Next Js Developer For Your Project
Legends of the Light v2.pdf xxxxxxxxxxxxx
Legends of the Light v2.pdf xxxxxxxxxxxxx
Genesis 1:5 - Meditate the Scripture Daily bit by bit
Genesis 1:5 - Meditate the Scripture Daily bit by bit
The Evolution of the Super Bowl Commercial
1.
The Evolution
of the Super Bowl commercial. Presented by Mickey Lonchar Quisenberry Marketing & Design Twitter: @mickeylonchar
2.
Super Bowl Advertising:
Then & Now
3.
Super Bowl Advertising:
Then & Now 1967 = 22 million viewers 2012 = 111 million viewers
4.
The four eras
of Super Bowl Advertising:
5.
Era 1: Ads
that sold stuff. (1967 - 1978)
6.
Era 2: Ads
that entertained. (1979 - 1988)
7.
Era 2: Ads
that entertained. (1979 - 1988)
8.
Era 3: Ads
became “social.” (1989 - 2008)
9.
Era 3: Ads
became “social.” (1989 - 2008)
10.
Era 3: Ads
became “social.” (1989 - 2008)
11.
Era 3: Ads
became “social.” (1989 - 2008)
12.
Era 3: Ads
became “social.” (1989 - 2008) Who “won” the Super Bowl?
13.
Era 3: Ads
became “social.” (1989 - 2008) Who “won” the Super Bowl?
14.
Era 3: Ads
became “social.” (1989 - 2008)
15.
Era 3: Ads
became “social.” (1989 - 2008)
16.
Era 3: Ads
became “social.” (1989 - 2008)
17.
Era 3: Ads
became “social.” (1989 - 2008) Dear Agency: You’re Fired
18.
Era 4: Ads
became “the product.” (2009 - present)
19.
Era 4: Ads
became “the product.” (2009 - present) What the...?
20.
Era 4: Ads
became “the product.” (2009 - present) And this is an online-only teaser!
21.
Era 4: Ads
became “the product.” (2009 - present)
22.
Era 4: Ads
became “the product.” (2009 - present)
23.
Era 4: Ads
became “the product.” (2009 - present)
24.
Era 4: Ads
became “the product.” (2009 - present)
25.
Era 4: Ads
became “the product.” (2009 - present)
26.
Era 4: Ads
became “the product.” (2009 - present) This year: 61,000 crowdsourced video entries.
27.
Era 4: Ads
became “the product.” (2009 - present)
28.
Era 4: Ads
became “the product.” (2009 - present)
29.
Era 4: Ads
became “the product.” (2009 - present) (4.4 million views in three days.)
30.
2012 Admeter Results
Top 5 Spots:
31.
2012 Admeter Results
Top 5 Spots: 5. Sketchers: “Go Run”
32.
2012 Admeter Results
Top 5 Spots: 4. M&M’s: “Wardrobe Malfunction”
33.
2012 Admeter Results
Top 5 Spots: 3. Doritos: “Man’s Best Friend”
34.
2012 Admeter Results
Top 5 Spots: 2. Bud Light: “Weego”
35.
2012 Admeter Results
Top 5 Spots: 1. Doritos: “Baby Slingshot”
36.
2012 Admeter Results
Bottom 5 Spots: 50. Go Daddy: “Body Paint” 51. Bud Light Platinum: “Factory” 52. Lexus GS: “Break Through” 53. Bud Light Platinum: “Work” 54. Go Daddy: “Cloud”
37.
My favorite spot?
38.
Only 364 days
till Super Bowl XLVII. Go create the next great Doritos commercial!
39.
@mickeylonchar
Baixar agora