An interesting and fun program to teach people about guerrilla marketing techniques, and how to integrate them with online methods to make marketing messages "go viral."
3. mark eting
“guerrilla warfare:”
mark eting
unconventional warfare in which
believers
a small group of combatants
uses mobile tactics in the form of
spre ad a
ambushes & raids to fight a ssage,
me
larger & less mobile formal army.
su pport a cause or promote a brand.
30. worth spreading
• appeals to your target audience
• entertains
• informs
• educates
• inspires
• short (usually)
31. spreadable
• record it
• post where anyone can see it
• use existing networks (brown bags?)
• easy to forward/share
• place it where people already are
39. 1. define your purpose
2. describe your audience
3. brainstorm
4. then rate, edit & choose
5. plan
6. execute & record (engage?)
7. spread
8. track/measure
9. evaluate (take feedback)
10. revise
40. right now
1. break into groups
2. brainstorm 10 ideas (FAST)*
3. go through each idea, rate it 1-10
want my “Breakthrough Brainstorming Guide?”
download here: http://bit.ly/7csee
* include: non video-based, in schools
42. www.MichelleVillalobos.com
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
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