Build Your Personal Brand and Open Doors to Opportunity

Targeting Your Future
create a personal brand
that opens the door to opportunities

Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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what’s the difference?

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between this

Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

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and this?


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branded vs.
brand-less


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what
would
you
advise
Tiger to
do?


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push vs. pull


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pick vs runt

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in-demand vs
widely available


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known
vs
unknown


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from
niche

Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
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to broad
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so how do you do it?

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“in 30-seconds or less”

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monitor

http://www.google.com/alerts
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monitor

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YOU: The BRAND

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1. DEFINE your BRAND
2. OWN your NAME
3. SHOW your FACE


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1. Deﬁne the BRAND
WHO am I?
WHY am I here?
what do I BELIEVE in?
what do LOVE doing?
what am I GREAT at?
how am I UNIQUE?

= YOU: the brand

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name one thing you
LOVED doing as a
little kid...


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name one thing you
were a NATURAL at
doing as a little kid...


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2. Own your NAME

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• At the very least: own your name
• Is your name very common?
• Can you add a middle initial or middle name?
• What about a descriptor or a pseudonym?
• Consider your brand.
• Coin a term/phrase.
• Is geography a consideration?
• The “______”?

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monitor

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monitor

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put your name
EVERYWHERE – with
that brand you chose


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3.Your IMAGE

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show your FACE

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Tracey Hagen Photography

Before
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“I photograph people and capture personality with an
artistic ﬂair. I can make you look good and create a
piece of ﬁne art to hang on your wall. Art Photography
for the people who matter most!”

Tracey Hagen
(photographed by Little’s Classic American Portraits)
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1. BE that person ONLINE
2. OWN your NAME
3. SHOW your FACE


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It’s estimated that less
than 10% of people
obtain a job advertised
online at popular sites
such as Monster.com,
CareerBuilder.com, or
TheLadders.com.
In-person networking &
tapping into contact
who already KNOW
you are your best bet.


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deployment


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put your name on everything
you put onto the internet.

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start with the easy stuff

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for anything visual


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“YouTube surpasses Yahoo as world’s
2nd most popular search engine!”

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post value
(& associate it with your NAME!!

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post value
(& associate it with your NAME!!

graphic artist?
musician? free music screensavers
downloads writer? articles

performer?
other?
how-tos
value youtube videos

artist? lawyer?
time-lapse video debates/arguments
teacher?
slideshows, video instruction 1

Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 2

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have a home base

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need content?

http://www.google.com/reader
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stop talking ABOUT
what you can do,
JUST DO IT
(then link to it)


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what makes something
“go viral?”

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examples


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1


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have a home base

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have a home base

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write articles

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social media

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no one cares if you're:
sitting in trafﬁc, just
woke up, going to bed,
tired, hungry, happy or
sad... unless you’re
hilarious (or famous)

By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

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deliver value: educate,
inform, entertain, or
ask, relate.

By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

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tips
• use a great image & change it up
• create lists to separate!
• entertain, educate or inform
• import your blog, link to your site
• be careful!
• use Facebook as “command central”


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1. WHO will you BE?
2. HOW will you
TRANSMIT that online?


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recap
1. establish your brand (who am I? who will I be?)
2. set google alerts (it feels good)
3. own your name
4. fill out key profiles
5. choose profile pictures wisely - like a logo!
6. establish a home base - even if it’s a blog
7. pick at least one way to deliver value (regularly)
8. be patient & consistent
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good luck!
www.MichelleVillalobos.com

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Build Your Personal Brand and Open Doors to Opportunity

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