Infographic designed for Film 260

1. How’s
your Timing?
Put the icing on
the cake. Don’t
forget
the cake.
If it makes people feel
happy, it’ll be 30%
more likely to be
shared!
You’ll be needing these guys
Keep it simple, and
make sure it fits with
the brand story.
Make sure you can cut
through the clutter!
Are you
representing a
brand?
Yes.
Do you have a
big budget?
No.
Do you have
celebrity
endorsement? YOU
LOSE.
TRY
AGAIN.
SIT BACK AND
LET IT GO!
What about sex
appeal?
Is it Tweetable? Is it Likable?
Yes.
Yes. No.
Yes.
Yes.
Consider your
title...
Can it be
discovered?
By Innovators,
Early adopters,
Early majority,
Late majority,
Laggers?
LET’S GO VIRAL!
Is it Awe-inspiring?
Memorable? Yes.
Highly entertaining?
Just out of the
blue, exceptional?
Yes.
Yes.
Well that’s not good
enough
No.
No.
Well sometimes
you’ve got to
spend money to
make money
How shocking is
it?
Better go for
infectious
instead.
Does your
content have a
happy feel?
Create FOMO!
Yes.
Appeal to emotions...
Are you missing out if
you haven’t seen it
yet?!
Yes.
No.
Yep.
What’s the
Trigger?
Practical Value
Public
Emotion
Triggers
Social Currency
Check List -you need:
Stories
O.K.
Got Music?
Better make it an
ear worm – not a
fail-worm!
It’s gotta be searchable!
By the way, it’s not
just good luck.
By Michelle
Truax

2. References and Credits:
Icons by softarea. http://softarea.deviantart.com/art/15-Social-Media-Icons-PSD-337836695 Images
sourced from Flickr’s Creative Commons, with Attribution license and Attribution-Non Commercial
License: Twitter birds from Matt Hamm. Follow me from @woofer_kyyiv. Clover from Slow PictoGraphic.
Reference Material:
•https://social.ogilvy.com/why-the-harlemshake-is-disruptive-innovation-to-social-media-campaign-
marketing/
•http://www.huffingtonpost.com/jonah-berger/virals-secret-formula_b_3052685.html
http://www.huffingtonpost.com/jonah-berger/virals-secret-formula-part-2_b_3100340.html
•http://www.insidehighered.com/news/2012/02/16/campus-themed-internet-memes-go-viral
•http://www.theatlantic.com/technology/archive/2012/04/what-fuels-the-most-influential-
tweets/255453/
•http://www.fastcompany.com/3000794/rise-visual-social-media
•http://www.wired.com/business/2011/12/immune-to-viral-marketing/
•http://www.bbc.com/future/story/20120222-cats-memes-and-internet-schemes
•http://business.time.com/2013/02/04/testing-the-science-of-
•sharing-at-the-super-bowl-can-viral-ads-be-manufactured/
•http://www.inc.com/eric-v-holtzclaw/this-post-will-go-viral.html
•http://www.businessinsider.com/why-some-things-go-viral-2013-4
•http://www.businessinsider.com/the-science-of-going-viral-2013-3
•http://www.smartplanet.com/blog/pure-genius/q-a-jonah-berger-wharton-
marketing-guru-on-what-makes-things-go-viral/10010