This is an analysis using social metric tools of the imcslc digital brand.

1. Metric Maze Analysis
By: Michelle Pizzinato

2. Sentiment Overall the imcslc
• Imcslc
• Positive: 32 Neutral: 109 Negative: 1 digital brand has mainly
• The measurement by Social Mention is mostly neutral, also with a positive sentiment
a neutral sentiment
• #imcslc -
• Positive: 1 Neutral: 42 Negative: 0
• The measurement by Social Mention is mainly neutral.
• @IMCSLC
• Positive: 1 Neutral: 42 Negative: 0
The measurement by Social Mention is mainly neutral.
• YouTube Page-
This means that people
• Positive: 1 Neutral: 42 Negative: 0
have neutral feelings
• The measurement by Social Mention is mainly neutral. toward the brand
• Facebook Page-
Not postive nor negative
• Positive: 1 Neutral: 2 Negative: 0
The measurement by Social Mention is mainly neutral.

3. IMCSLC #IMCSLC @IMCSLC

4. IMCSLC IMCSLC
FACEBOOK YOUTUBE

5. Influencer
IMCSLC INFLUENCE (KRED STORY)
The influence level is 523 out of 1000 and an outreach level 3 out of 12
•Total Influence Points: 1809
•Out reach is determined by how generous you are to others: how much
you reply, retweet, mention or follow people.
•Influence is determined by how many people you influence (true reach),
how much you actually influence these people (amplification) and how
influential the people you influence are (network impact)
•Imcslc needs to focus on replying, retweeting, mentioning, and following
people who are influential and that will be influenced.

6. IMCSLC KRED

7. IMCSLC KRED

8. Volume: @imcslc
The @imcslc twitter account has tweeted 10 times between the 18th-27th

9. Volume: User Mentions
A lot of people are mentioning @imcslc

10. Volume: Hashtag #imcslc
The #imcslc hashtag has been used 88 times between the 18th-27th

11. Tweet Archivist @IMCSLC

12. Tweet Archivist #imcslc

13. Content from Tweet
Archivest: @IMCSLC
The content posted is not
positive nor negative. Most
the time it is people updating
what is going on the
Text program and information
related to the program. This
includes event updates,
articles related to the course,
assignments ect.

14. Content from Tweet
Archivest #imcslc
The content posted is not
positive nor negative. People
are using the hashtag when
they have something related
to the program. This includes
event updates, articles related
to the course, assignments and
posts related to the course

15. IMCSLC Facebook Page
The content on the
IMCSLC facebook
pages is neutral.
Posts are related to the
program and
marketing.
Post include updates
about events,
assignments, awards,
images of students,
course updates.

16. IMCSLC Youtube Channel
IMCSLC youtube channel
contains previous work done by
students such as 2nd year video
projects. Also has grads speaking
and Robin and Jeffrey talking
about the new third year.
Not a lot of content and is not
updates regularly.

17. Benchmark @imcslc Twitter
The twitter account has 240 followers which is 18 followers
more than the Facebook account. This means twitter is more
popular by followers, although they are almost even. The
followers are mostly student,past students and faculty. To gain
more outside followers @imcslc would have to post more
content that would attract people outside the program.

18. Benchmark: Facebook
• The Facebook page has 222 likes which means 222 people
are “following” the page.
• This is 18 likes less than the twitter account. This may be
because some people may not be interested in the more
content heavy posts and may just want short updates from
twitter.
• The fan base is mostly students, past students and faculty.

19. Benchmark:Youtube
• The YouTube account has only 10 subscribers but it does
have 933 views which means the account is reaching a small
amount of people. This is a small amount of views for a
brand. The account doesn’t regularly add videos. To get
more followers it needs to be as active as the Facebook and
Twitter accounts.
• Since it is not active and videos are not frequently posted
students find no need to follow the account.

20. Youtube account compared to
similar brand example
Durham College VS. IMCSLC
Durham college’s YouTube is the whole college (not just the
advertising program) H
owever, they posts regularly (229 videos, last update Nov.
22) where as the imcslc account has only 10 videos and the
last update was in April.
This account has 16x the amount of subscribers and 132,000
video views
If imcslc posted regularly it would build more followers and
be more successful like the Durham Colleges page

21. Social Metric Tools
Social mention – allows you to track and measure what people are
saying about you, your company.
Kred Story – Visual history of your social influence. It explores
posts, pictures and links that make you influential.
Tweet Archivist – online tool to archive, analyze, visualize and
export tweets based on a hash tag or search term
Twitalyzer – Analyzes your twitter activity and gives you metrics
for your account such as impact, signal and retweets.
General observation – Using qualitative observation methods.
Sometimes best to preform analysis by a human. May result in bias
results. Can be backed up with the above tools.