How to Grow your Business with Social Media

How to Grow Your Business with
Social Media

The Future of the Internet is
Social
Google+
“Google+ invites were being
sold on eBay for up to $27
each!”
 Players may change but you
MUST learn how to adjust
 Start now or you will be
behind by your competitors
Why Social Media?
How do you keep up with social media trends?
© Web Media University 2013. All rights reserved.

 Move people to take action, join
contests
 Increase email and blog
subscribers
 More likes, fans and followers
 Increase sales
 Improve search engine ranking
 Increase blog post comments
 Reduce your sites bounce rate
 Increase event registration
 Turn fans into advocates
 Increase website traffic
Step #1: Define Your Goals
What are your marketing goals?

 Blog should be part of your
website
 Drive traffic with original
content
 Content is critical even more
now with Google+
 WordPress is one of the best
blogging platforms
Do You Have a Social Media Hub?
Do you have a Blog? Does it live on your website?

 Fresh Content, you must be
writing and posting new blogs for
SEO
 Social Content, you must be
providing interesting content
others will enjoy and share
 Easy to share, do you provide
your visitors easy ways to share,
like, download and/or retweet your
content?
Is your site “Social Media Friendly”?
Is your content easily shareable?

 Mobile Devices have become
bigger than PC sales
 86% of adults own a mobile phone
 53% use it to access the internet
 Mobile Internet use is up because
it’s more convenient and we carry
them everywhere we go
 Mobile Internet is becoming the
Internet
Is your site “Mobile Friendly”?
Do you have a Mobile Friendly website?

 You have 3 seconds
to grab your prospects
attention!
 Free Webinar
 Free White Paper
 Free Download
 Free Trial
 Free Consultation
What is Your “Call To Action”?
What is your strongest offer?

How do I build a Community with
Social Media?

Community Ideas
Do you have a Community
Platform?
 LinkedIn Group
 Facebook Group
 Meetup Group
 Ning Social Network
 Membership Website
 Ustream live chat
 BlogTalk Radio
 Fan of the Month Club

Community Needs A Leader
 A great community needs a
strong leader
 Clearly define the purpose
of your community
 Individuals want to connect
with other like-minded
members
 A good community will
attract customers, influence
and opportunities
 WMU LinkedIn Group
Do you think of yourself as a leader?

Invite Members to Connect
 Select members to join
special groups and send
them a personal invite –
make them feel special
 Introduce them to other
community members
 A strong community is a
powerful tool of influence
for building your business
& helping others

How do I Engage my Community with
Social Media?

 What makes your brand so
interesting that people will
want to talk about it and
share it with their friends?
 Fact: You can’t succeed in
social media if you don’t
have something interesting
to say
Do you have a Content Strategy?
What engaging content can you share?

Inspire Your Fans
 Engage them with
conversation
 Once per day post a
question, tell them about
an issue or inspire them
with a story related to
your product or service
Online Resource
Motivational Quotes
What quotes would inspire your fans?

Educate While Having Fun
 Find out what holidays are
observed throughout the
world
 Share the ones relevant to
your audience, or share a
funny one to inspire likes
Online Resource
Earth Calendar
What fun facts can you share with your fans?

Create a “Fan of the Month” Club
 Ask your fans trivia
questions and award
them points
 First to answer correctly
wins and gets their name
added to the board
What fun trivia questions can you ask?

Listen, Communicate & Respond
 Respond quickly to comments
 Engage by asking questions, and
posing topics for discussion
 Customers want to know that
they are helping to shape the
products you provide
 They want to know that you’re
thinking about them
Monitoring & Listening Tools
• Send Social Media
• Google Alerts

How Can I Turn My Community
Members Into Brand Advocates?

Identify Influential Brand Advocates
 Connectors - act as human
bridges making connections
and help to inspire business
ideas
 Mavens - seen as experts,
help other people make
informed decisions, the "go
to" people
 Salespeople - persuasive in
selling, influential to peers
Do any of your customers fit these descriptions?

Brand Advocate Facts
 83% more likely to share
information about a product
than typical web users
 75% more likely to share a
great product experience
 3x’s more likely to share
product opinions with
someone they don’t know
 2.5 times more likely to use
social media to expand their
social circle
Could you use a few more Brand Advocates?

Why are they important?
 These are the people you want
as customers!
 They will help you make
connections and give you
referrals
 You need to actively identify,
inform, nurture and reward them
 Ultimately you want to create
vocal "brand fans" who will
spread authentic, positive word-
of-mouth

Know your Brand Advocates
 Get to know their business
 Can you send them referrals?
 How can you help them?
 Don't assume if someone is a
Brand Advocate that they will
stay one
 You have to keep earning
their respect and referrals
How can you help your Brand Advocates?

Ask for Referrals
 Ask them to post a review on
Google Places, Yelp,
TripAdvisor, LinkedIn and any
other sites for your industry
 Give them your business
cards so they can share with
people they know
Do you ask your brand advocates for referrals?

Employees Inspire Brand Advocates
 Fastest way to create Brand
Advocates is to create
employees that love the
company they work for
 Employees naturally share
positive word of mouth and
deliver exceptional customer
experiences
 They share every idea they have
to help the company and it's
products/services to thrive!
Are your employees Brand Advocates?

Bring Your Brand Advocates Together
 Create a customer advisory
group
 Host events to get your Brand
Advocates together
 Invite the media so they can
hear why they love your brand!
 Build relations with your Brand
Advocates + build employee
morale + generate customer
testimonials for marketing
How can you get your Brand Advocates together?

Brand Advocates Love Promo Items
 Brand Advocates love to
promote your company logo
 Make it a reward for them
 Offer your promo items for
sale on your website
 Easily identify your true
Brand Advocates when they
buy your promo items
 Thank them for supporting
your brand!
Do you offer promotional items for your brand?

Takeaways
 How can you build a community with Social Media?
 How can you acquire more Brand Advocates?
 What can you do to continue inspiring and rewarding
your current Brand Advocates?

Amazing Limited Time Offer!
Free 7 Day Campus Tour of Web Media University!

Questions and Answers
What questions can I help answer?
Thank you for participating!
Michelle Hummel
Web Media University
http://www.WebMediaUniversity.com
Phone: 877-224-0478
michelle@webmediauniversity.com

How to Grow your Business with Social Media

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