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Navigating the Waters of Medical
Education & Social Media
Nikita Joshi, MD
Social Media
Professionalism
Would you ever…
Tweet Amal Mattu?
Send friend request to
nurse colleague?
Date a coworker?
Date a pt?
Give a pt your phone number?
Send a friend request to the
medical director?
Post a status update about your shift from hell?
Call a pt to make sure they are “still
alive” after an ED visit.
Vent about a shift from hell at the bar?
Tell your mother about the time you
heroically saved someone’s life?
Take a photo of interesting
physical exam finding?
You
Twitter account
Facebook account
Patient
Written communication
Photos
Videos
Medium
Email
Blog posting
Facebook status
Tweets
Traditional publications
Blurring of Persona
Personal Professional
But where do I post about my biking adventures???
“Publically posting a status update about a
specific patient to release frustrations or to
entertain others with a humorous anecdote
places a physician’s self interest above the
patient’s and may not be ethically justifiable
despite a lack of identifying details, even if there
was no intent to harm the patient.”
Chretien 2013
Recommendations for
Blogs or Practice Websites
• Avoid writing about specific pts
• Obtain permission and state explicitly
• De-identify or fictionalize encounters
• Respectful tone
• Disclose any financial compensation received
• Beware of making false/misleading medical
claims
• Avoid anonymity
• State credentials
• State who you are representing
Recommendations for
Social Networking
• Avoid writing about specific pts
• Opts for highest privacy settings
• All content is discoverable
• Avoid friend requests to pts
• Avoid anonymity
• State credentials
• State who you represent
• Avoid giving medical advice
Table 1. Recommendations if Directly
Communicating With
Patients Using Social Media
• Use secure closed systems with data encryption
• Avoid third-party open systems (eg, Facebook and Twitter)
• Inform patients of privacy protections in place
• Establish expectations of message response time, how
• emergencies should be handled, and issues that should be
handled online vs in-person
• Have patients agree to terms before use
ACEP believes that the use of recording devices,
including cell phone cameras, in the emergency
department for the purpose of capturing
photographic, video, or audio media poses significant
risks to the privacy and confidentiality of patients and
staff. April 2011
ACEP opposes the filming for public viewing of
emergency department patients or staff members
except when they can give fully informed consent
prior to their participation.
February 2009
References
• http://www.hongkiat.com/blog/effective-
communication-tactics-for-designers/
• Chretien KC, Kind T. Social media as a tool in
medicine. Circulation. 2013; 127:1413-1421.
• Recording devices in the emergency
department. ACEP Clinical and Practice
Management. 2011.

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Navigating the Waters of Social Media by Dr. Nikita Joshi

  • 1. Navigating the Waters of Medical Education & Social Media Nikita Joshi, MD
  • 3.
  • 4. Would you ever… Tweet Amal Mattu? Send friend request to nurse colleague? Date a coworker? Date a pt? Give a pt your phone number? Send a friend request to the medical director? Post a status update about your shift from hell? Call a pt to make sure they are “still alive” after an ED visit. Vent about a shift from hell at the bar? Tell your mother about the time you heroically saved someone’s life? Take a photo of interesting physical exam finding?
  • 5. You Twitter account Facebook account Patient Written communication Photos Videos Medium Email Blog posting Facebook status Tweets Traditional publications
  • 6. Blurring of Persona Personal Professional But where do I post about my biking adventures???
  • 7. “Publically posting a status update about a specific patient to release frustrations or to entertain others with a humorous anecdote places a physician’s self interest above the patient’s and may not be ethically justifiable despite a lack of identifying details, even if there was no intent to harm the patient.” Chretien 2013
  • 8. Recommendations for Blogs or Practice Websites • Avoid writing about specific pts • Obtain permission and state explicitly • De-identify or fictionalize encounters • Respectful tone • Disclose any financial compensation received • Beware of making false/misleading medical claims • Avoid anonymity • State credentials • State who you are representing
  • 9. Recommendations for Social Networking • Avoid writing about specific pts • Opts for highest privacy settings • All content is discoverable • Avoid friend requests to pts • Avoid anonymity • State credentials • State who you represent • Avoid giving medical advice
  • 10. Table 1. Recommendations if Directly Communicating With Patients Using Social Media • Use secure closed systems with data encryption • Avoid third-party open systems (eg, Facebook and Twitter) • Inform patients of privacy protections in place • Establish expectations of message response time, how • emergencies should be handled, and issues that should be handled online vs in-person • Have patients agree to terms before use
  • 11. ACEP believes that the use of recording devices, including cell phone cameras, in the emergency department for the purpose of capturing photographic, video, or audio media poses significant risks to the privacy and confidentiality of patients and staff. April 2011 ACEP opposes the filming for public viewing of emergency department patients or staff members except when they can give fully informed consent prior to their participation. February 2009
  • 12. References • http://www.hongkiat.com/blog/effective- communication-tactics-for-designers/ • Chretien KC, Kind T. Social media as a tool in medicine. Circulation. 2013; 127:1413-1421. • Recording devices in the emergency department. ACEP Clinical and Practice Management. 2011.