http://www.redhawkstrategies.com/blog/top-10-to-dos-before-the-end-of-2010-for-more-website-profits/ This webinar was presented by Michelle Chance-Sangthong as a summary of the Top 10 Takeaways from Stompernet and SEO Pro Event in Las Vegas. In these slides, you'll discover the Top 10 things YOU can do for your website profits BEFORE the end of 2010.

1. Top 10 TO-DOs
Before the End of 2010
Michelle Chance-Sangthong
http://www.RedHawkStrategies.com

2. Michelle Chance-Sangthong
15 Year Web Veteran
SEO and Social Media Consultant
Helps businesses leverage more
profits from their web marketing
Attended and presented for
Stompernet and SEO PRO events in
Las Vegas
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

3. My Take Aways
At the beginning of each section, I share with
you WHY I think this concept is important.
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

4. 1) Remarketing
A CONCEPT I had never personally heard of...
Imagine MARKETING to people who have
already visited YOUR website, AFTER they
leave your site.
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

5. Remarketing
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

6. Remarketing
http://www.google.com/ads/innovations/remarketing.html
Google AdWords and other Ad Networks
STALK visitors after they leave your site
Display ads to visitors AFTER they’ve
left your website
Opportunity to be CREATIVE with banners
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

7. Remarketing
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

8. 2) Create Videos
Shocked at the Jaw-Dropping
VIDEO Statistics for YouTube
2,000,000,000* Video VIEWS Per Day ...
*2 BILLION
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

9. Create Videos
http://www.youtube.com/t/fact_sheet
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

10. Create Videos
http://www.youtube.com/t/fact_sheet
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

11. Create Videos
http://www.youtube.com/t/fact_sheet
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

12. 3) Build Links
Discussed and Presented MORE than any
other topic in 5 days of presentations and
breakouts.
On Site SEO is NO LONGER ENOUGH, even
on LOCALLY based websites.
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

13. Build Links
CONTEXTUAL, Keyword Rich linking
is better than a URL link ... in MOST CASES
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

14. Build Links
Active link building plan to get more links
than 1-5 on Google
Anchor link text distribution matters
DIY or Outsource
Remember INTERNAL LINKING
Build LINKS to your LINKS
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

15. Build Links
Links
to your
links
Web page Links
with link to your
links
Horse
Your Saddles
Horse
Saddle Links
to your
Page
links
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

16. Build Links
Get More Links
than Places 1 to 5
for your
keyword
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

17. Build Links
http://www.opensiteexplorer.com
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

18. Build Links
Write and Distribute Articles
Do not use “BLACK HAT” tricks on
your own site
Social Bookmarking
Article Rewriting for Related Sites
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

19. 4) Create Link Bait
A way to let OTHERS
build back links FOR YOU
Creating LINKS can be hard, making
something COOL to link to, could be easy.
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

20. Create Link Bait
Passive Link Building
Widgets
Quizzes
Badges
Give visitors a GOOD REASON to give you a
GREAT link
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

21. Create Link Bait
Embed Code on Their Site
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

22. Create Link Bait
Embedded with Back Link on my site
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

23. Create Link Bait
http://www.freshbadge.com
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

24. Create Link Bait
http://www.quibblo.com/wordpress-quizzes-surveys
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

25. 5) Usability
I had always believed
USER TESTING was EXPENSIVE
and that I really COULD NOT afford it.
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

26. Usability
Does the VISITOR “get” what YOU think is
obvious?
Don’t make them feel foolish
Run user tests
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

27. Usability
http://www.usertesting.com
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

28. 6) Get Press
Online Press Releases are
UNDER Utilized by Local Businesses.
We have used it for National Campaigns, but
never really grasped the “LOCAL” power.
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

29. Get Press
Be Newsworthy
Distributed Globally and Locally
Gets Back Links
Get Local Press Coverage
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

30. Get Press
http://www.onlineprmedia.com
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

31. Get Press
1,000+ places
indexed in
36 Hours
Not ALL will Stick ...
But MANY will
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

32. 7) Keyword Research
No matter WHERE you are in your business,
your business can always be enhanced with
keyword research and implementation.
I was surprised at how often people ask
“where to start” ...
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

33. Keyword Research
Where are you ranking?
Are you missing the “low hanging fruit”?
What are “buying” keywords?
Which of your keywords are the most
profitable?
Test keywords with PPC before SEO
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

34. Keyword Research
http://www.keywordspy.com
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

35. 8) Improve Conversion
From a survey in my own class ... most of the
professionals in the room DID NOT have a
method for measuring and improving
conversion.
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

36. Improve Conversion
Determine a baseline measurement
Compare apples to apples
Setup GOALS inside Analytics
Test, measure, rinse, repeat
That which you measure can be improved
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

37. Improve Conversion
http://www.google.com/analytics/
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

38. 9) Find Sweet Spots
You can make MORE PROFITS
with LESS EFFORT
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

39. Find Sweet Spots
Keywords sending high traffic, but low
conversion - Improve Conversion
Keywords with high conversion, but low
traffic - Send More Traffic
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

40. Find Sweet Spots
Requires
Higher
Fewer
Traffic
Back
Volume
Links
Already
Indexed
in Search Results
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

41. Find Sweet Spots
http://www.marketsamurai.com
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

42. 10) Facebook
500,000,000 FRIENDS
need I say more?
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

43. Facebook
Be engaging
Create opt-in page to collect emails
Offer Facebook ONLY deals
Test “Pay Per Click” ads inside Facebook
Hold Contests
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

44. Facebook
http://www.facebook.com/pages/Wire-Sculpturecom/103276633044831
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

45. Facebook
http://www.facebook.com/pages/Jacksonville-FL/Flexible-Corporate-Housing/157840284249425
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

46. SUMMARY
1) Remarketing - http://www.google.com/ads/innovations/remarketing.html
2) Create Video - http://www.youtube.com/t/fact_sheet
3) Build Links - http://www.opensiteexplorer.com
4) Create Link Bait - http://www.freshbadge.com
http://www.quibblo.com/wordpress-quizzes-surveys
5) Usability - http://www.usertesting.com
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

47. SUMMARY
6) Get Press - http://www.onlineprmedia.com
7) Keyword Research - http://www.keywordspy.com
8) Improve Conversion - http://www.google.com/analytics/
9) Find Sweet Spots http://www.marketsamurai.com
10) Facebook - http://www.facebook.com/pages/create.php
SAMPLES: http://www.facebook.com/pages/Wire-Sculpturecom/103276633044831
http://www.facebook.com/pages/Jacksonville-FL/Flexible-Corporate-Housing/157840284249425
Top 10 TO DOs Before the End of 2010 Presented by: Michelle Chance-Sangthong

48. Thank You
Michelle Chance-Sangthong
http://twitter.com/michellechance
http://facebook.com/michellechance
http://linkedin.com/in/mcsprofile