A strategy-driven deck detailing our approach to the lack of social start-ups in Boston, despite a booming innovation community.

1. The Limitless City
Presented by Mind Palace

2. Big Idea: Limitless

3. Here’s how it started.

4. Boston Brain Trust

5. The Boston Brain Trust
• Founded by the Governor in 2010 in combination with
the Innovation District.
• Using the power of ideas, the Trust fuels regional
growth and job creation in Boston with collaborative
innovation initiatives.
Thought-leaders
Innovators
Venture Capitalists
Consortium

6. Boston Brain Trust Members
Danah Boyd
+ Senior researcher at Microsoft's Kendall Square office
+ Leading authority on how young people use technology
and social media
+ Widely published on the subject and gives high-profile
talks at events such as SXSW
Jean Hammond
+ One of Boston's most active and well connected angel investors
+ Backs start ups including Zipcar and Crimson Hexagon
+ Mentors up-and-coming start ups through a program called TechStars
+ Runs workshops designed to introduce others to angel investing
Edward Boches
+ Chief Innovation Officer at Mullen advertising agency
+ Pushing the boundaries of education at Boston University
+ Great hair

7. Mind Palace
• A non-traditional ad agency founded by BU
graduates Michelle Carpenter, Ben
Johnson, Anne Sipio, Taylor Walker, and Kate
Worthey

8. The Objective
• To convince Facebook to found a new department right
here in our very own city, Beantown, MA.
• And make Boston the epicenter of innovation.

9. Strategy
Facebook
VC’s Talent
Boston

10. Who we want.

11. Zuckerberg Pyramid
King Zuck
Facebook Execs
Facebook employees
Boston Facebook users
All Facebook users

12. Boston Communities
• Target Boston communities in order to put
pressure on King Zuck
King Zuck
Facebook Execs
Facebook employees
Boston Facebook users
All Facebook users

13. Targets
• 1) Scholars, students, and academics
• 2) Start-up community Primary
• 3) Venture capitalists
• 4) General Bostonians Secondary
Capitalize on the energy and passion that Boston
culture is known for to excite these people and
mobilize them for participation.

14. “The Zuck”
What’s that I hear? The
sound of Boston crying
out to me? To the people
of Boston, I hear you! I
hear youuuuu!!!

15. What we can do.

16. Facebook’s Problems:
“How do we bring
our platform to the
future?”
“How do we make the most “How do we grow our
of our resources in innovative company in every
and effective ways?” direction towards
future innovation?”

17. Boston’s Solutions:
We can
help!

18. What we can offer
• Boston can offer things no other location can
A Special Combination:
Innovative businesses
The culture
Energy
Start-up community
Academics
Research
The people

19. Boston is ripe for the picking

20. Creative Executions

21. 1) Manifest Facebook

23. 2) Facebook Forward

24. 3) FB∞
• Forward- FB∞
thinking
innovation
department
• Objective: make
the future
Facebook a
reality by
developing
Facebook with
limitless ideas

25. 4) Living Facebook
• Objective: Show Zuckerberg the energy and
creativity that Boston can offer in a way he
can’t ignore

26. Living Facebook

27. The Results

28. Short-term
• Facebook opens
FB∞ in the
Innovation
District with
2,000 new
employees, recru
ited from
Facebook
Forward and
Boston’s
universities

29. Mid-term
• Boston’s economy gets a critical boost from
the huge influx of students who want to
attend Boston schools

30. Long-term
• FB∞’s presence in Boston leads to an attitude
shift in the entire population, inspiring
communities to mobilize in all of Boston’s
notable arenas

31. The Limitless City

32. In case you were wondering …
• Minddddddd Palace!