3. Our Agenda for Today
Overview of the technology landscape and why you
should be using social media in the classroom
Discuss free web-based social media tools you can
use to bring nontraditional employer role models
into the classroom.
Explore some creative examples.
Michelemmartin.wikispaces.com
9. Also . . .
Employers have less time for “nice to do”
More workplaces are using many of these tools to
facilitate work across many time zones and locations
Students need to learn how to “brand” themselves
online and to interact professionally through social
media.
11. Social Media Tools. . .
Provide “virtual” opportunities to connect and
communicate in “real-time” or when it’s convenient
Allow for 2-way “conversations”
Facilitate sharing of text and multimedia information
Encourage user-generated content and sharing of
that content
Are accessible through mobile tools such as smart
phones and tablet computers (iPads)
12. What Are We Talking About?
G+ Hangouts and Hangouts on Air
Social networks—LinkedIn, Facebook
Multimedia Sharing—YouTube, Slideshare,
Pinterest, Instagram
Twitter
Blogs
Wikis
13. Social Media for WBL Activities
Career Awareness
Informational Interviews
Classroom Speakers
Workplace Tours
Career Exploration
Career Mentoring
Job shadowing
14. G+ Hangouts and
Hangouts on Air
Free video-conferencing with up to 10 people
Hangouts can be private or public.
Hangouts on Air are public, broadcast through
YouTube channel, G+ Profile. Automatically
recorded for later viewing, embedding
Share screens, documents, presentations
Can be used on mobile devices (iPads, smart phones)
Can also participate via phone line and submit
questions through chat feature.
15.
16.
17. Using Hangouts
Career Panel discussions
Informational interviews
Workplace tours and field work via iPad or smart
phone
Workplace demos
Mentoring
18. LinkedIn
Professional social network (the “work” version of
Facebook)
93% of employers use it to recruit
Users create profiles, make connections
Can join and create LinkedIn Groups
Have “threaded”/forum discussions
Share links/resources
19.
20.
21. Using LinkedIn
Create profiles
Search for and join existing groups
Create own group and use to “host” Q&A sessions
with employers.
Share links/resources through group
22. Wikis
Easy-to-edit collaborative online workspace
Can write text, embed links and multimedia, upload
and share documents.
Can control who is able to view and edit
Maintains history so can return to previous versions
www.wikispaces.com is free and used by many
educators.
23.
24. Using Wikis
Create an ongoing archive of career-related materials
Embed recorded Hangouts and other video
Embed audio recordings
Upload images and other materials
Share links
Invite students to create their own pages highlighting
a particular occupation or person.
25. Blogs
Easy-to-use publishing platform
Posts and Comments
Can embed multimedia, links and files
Can have multiple authors
www.blogger.com and www.wordpress.com are two
free options
26.
27. How to Use
Find/read blogs of non-traditional role models, e.g.:
The Urban Scientist
(http://blogs.scientificamerican.com/urban-scientist/)
Science Geek Girl (http://blog.sciencegeekgirl.com/)
Informational Interviews—through posts and
commenting feature
Day in the Life (with pictures, video)
Have students create their own blog posts--journaling
Archive career materials for later viewing
28. Twitter
140 character messages (“tweets”)
People you follow (“following”) and people who
follow you (“followers”)
#hashtags for organizing tweets/conversations
Easy to share links to articles, photos, videos, etc.
29.
30.
31. How to Use
Set up a profile to use for following.
Find non-traditional role models to follow on
Twitter (often will be through associations on
Twitter)
Find lists to follow
Search for #chats in specific industries/occupations
Run your own #chat
32. Facebook Fan Pages
Organizational presence on Facebook
Info/posts are public
Can share photos, links, videos.
Can connect to other social media (like YouTube)
Can ask questions, run polls
35. Tool Selection Issues
“Low risk” vs. “Higher Risk”
Your Purpose/Their Features
Ease of Use
36. Low Risk Vs. Higher Risk
“Low Risk” “Higher Risk”
Restricted access Bad press
Comment moderation Connected to accounts used for
more personal reasons
Clear delineation between
personal/professional Fewer tools to control access
and commenting
Good or minimal press
Examples—Facebook, YouTube
Examples—Wikis, blogs, Google
Hangouts
37. Your Purpose/Their
Features
Synchronous vs. asynchronous communication
What kind of content/information do you want to
share?
Presentation vs. conversation
Do you want information to be available later?
How will students be using it for learning?
38. Ease of Use
Is a download of some kind required?
Will the employer have access? What tools does the
employer already use?
Can someone learn to use it relatively quickly?
Does it play nicely with your Internet connection,
browser and equipment?
39. Some Tips
Don’t reinvent the wheel
Collaborate
Experiment and have fun!
Find ways to break it up—avoid “talking head”
syndrome!
Invite students to help/participate
Check the tech
Practice ahead of time