Are you designing the right product?
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A presentation I gave at the UK UXPA (@ukuxpa) #LeanUX event in October 2014 in London. This talk was a variation of my Rapid Product Design talk. I've added a few reflections on my experiences of trying to implement Lean UX principles in a new organisation. I took inspiration from Bill Scott's Lean UX Anti-Patterns to explain some of the problems we encountered. The other speakers were: Adrian Howard (@adrianh) from Quietstars who spoke about Lean Persona: http://www.slideshare.net/adrianh/lean-persona Andrew Godfrey (@tweet_godfrey) from Foolproof who spoke about adapting a Lean UX process and using Lean UX principles in an agency environment, with clients.
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Are you designing the right product?
- 1. Are you designing the right product?! Michele Ide-Smith | @micheleidesmith! UXPA, London, 16 October 2014
- 2. About me • UX Designer and Manager! • Co-organiser #SDinGov, #UXCam, #UXScotland, #camusability! • *Love* working in Agile and Lean teams! • Agile since 2008 @micheleidesmith
- 3. Red Gate makes tooling for .NET, SQL and Oracle @micheleidesmith
- 5. Observing our customers working in context was tricky @micheleidesmith
- 6. “By the time the product is ! “Marketing that itself ! ready, it will already have! improves peoples lives.”! established customers.”! ! Bob Gilbreath! Eric Ries @micheleidesmith
- 7. “We wanted to make sure we were getting customer feedback as we worked so that we were never working on anything that wasn’t valued by the customer.”! Nordstrom Innovation Lab @micheleidesmith
- 8. Principles we followed:! ! • Continuous discovery! • Shared understanding! • GOOB (Get Out Of the Building)! • Externalising your work “if you’ve struggled to figure out how UX design can work in an Agile environment, Lean UX can help.” Jeff Gothelf, author of Lean UX @micheleidesmith
- 9. What makes you visit an exhibition stand at a conference? @@micheleidesmith micheleidesmith
- 10. Hypothesis: Oracle Developers & DBAs need a better way to source control their database schemas ! >70% interest – develop a tool a.s.a.p.! @micheleidesmith
- 11. 9 (mini) sprints, 3 days, 1 prototype @micheleidesmith
- 12. Making our processes transparent @micheleidesmith
- 13. 25 feedback sessions with users @micheleidesmith
- 14. Paper prototyping Rapid prototyping with paper Easy to get feedback and quick to change @micheleidesmith
- 15. Feedback went directly into the HTML/CSS prototype, using Twitter Bootstrap @micheleidesmith
- 16. Helped build personas People returned to see the feeanddb aa taclkki ng point! throughout the conference @micheleidesmith
- 17. The Empathy Map helped us understand customer needs @micheleidesmith
- 18. We fixed pain points and learned about customer needs continuously @micheleidesmith
- 19. Sketching out processes and environments identified real-world scenarios and pain points @micheleidesmith
- 20. It’s was all about communication… @micheleidesmith
- 22. Surveys to test hypotheses @micheleidesmith
- 23. Releasing functionality early and getting feedback @micheleidesmith
- 24. @micheleidesmith
- 25. Testing the prototype “Source Control for Oracle is a huge time saver… It doesn't remove the need to version control, but it takes the tedious steps out of the picture. I am blown away! “! Lewis Cunningham, Oracle ACE Director @micheleidesmith
- 26. We worked collaboratively, as a ‘balanced’ team. @micheleidesmith 26
- 27. 27 We made great things happen! @micheleidesmith
- 28. October 2013 - I joined the University of Cambridge and Lean UX principles were introduced. @micheleidesmith
- 29. The team collaborated on user research and design @micheleidesmith
- 30. But I noticed a few things weren’t going so well… @micheleidesmith
- 31. www. s l i d e s h a r e . n e t / b i l l w s c o t t / antipatterns-that-stifle-lean-ux-teams 31 Hat tip to @billwscott Beware Lean UX anti-patterns! @micheleidesmith
- 32. Too many cooks. Keep the team small to ensure collaboration and team focus. @micheleidesmith 32
- 33. Tribalism. Boundaries between separate functions start to creep back into the team. @micheleidesmith 33
- 34. Going dark. Sometimes you need to work alone. But not at the expense of team collaboration. @micheleidesmith 34
- 35. Michele Ide-Smith! Design Team Manager! University of Cambridge! ! @micheleidesmith Questions? Thank you! @micheleidesmith
- 36. Flickr User Image Credits ! ! Sarah & Mike: http://www.flickr.com/photos/sarahandmikeprobably/4266668689/ ! Kevin.Cochran: http://www.flickr.com/photos/kevincochran/4276052636! Wonderlane: http://www.flickr.com/photos/wonderlane/2907868429! Prayitno: http://www.flickr.com/photos/34128007@N04/5279860498! Paigggeyy: http://www.flickr.com/photos/paigggeyy/5533236567! Lolly man: https://www.flickr.com/photos/lollyman/4424552903! Lolly man: https://www.flickr.com/photos/lollyman/4424553767! Notix: https://www.flickr.com/photos/notix/383037676! Kaptain Kobold: http://www.flickr.com/photos/kaptainkobold/5181464194! Nur Hussein https://www.flickr.com/photos/nhussein/3863456505! Dave Ware: https://www.flickr.com/photos/brickwares/3899001922! mac_filko: https://www.flickr.com/photos/mac_filko/5471039165! Chris: https://www.flickr.com/photos/oblongpictures/5250948891! @micheleidesmith