The document summarizes the use of social media by Fenland District Council in Cambridgeshire, England to engage with residents. It describes setting up an online platform called ShapeYourPlace to allow residents to discuss local issues and receive responses from public agencies. Initial engagement was challenging due to the rural population's digital exclusion and diversity. Through partnership with local organizations and iterative testing, ShapeYourPlace launched with moderation and translation support. Residents began using the site to report issues like unsafe crossings, which were then addressed. The project expanded engagement and saw increasing participation from community members and local leaders.