Rapid product design in the wild The document discusses how Red Gate ran a "live lab" at a tradeshow to get early feedback on a proposed product for source control of database schemas. Over 9 sprints and 25 feedback sessions, they created paper prototypes and an HTML/CSS prototype. Using techniques like empathy mapping and affinity mapping, they analyzed feedback to improve the prototype. Customers found the live lab engaging and provided feedback that was incorporated into the prototype to help ensure the final product will meet customer needs.

1. Rapid product design in the wild
Michele Ide-Smith & James Murtagh

2. Michele Ide-Smith James Murtagh
UX Specialist Product Marketing Manager

3. agilemanifesto.org

4. What makes you visit an exhibition stand
at a conference?

5. agilemanifesto.org

6. Inspiration
“By the time the product is “Marketing that itself
ready, it will already have improves peoples lives.”
established customers.” Bob Gilbreath
Eric Ries

7. “We wanted to make sure we were getting customer
feedback as we worked so that we were never working
on anything that wasn’t valued by the customer.”
Nordstrom Innovation Lab: Sunglasses iPad App

8. Hypothesis:
Oracle Developers & DBAs need a better way to
source control their database schemas
>70% interest – develop a tool a.s.a.p.

9. 9 (mini) sprints, 3 days, 1 prototype

10. Making our processes transparent

11. 25 feedback sessions with users

12. Paper prototyping
Paper prototypesget feedback and quick to change
Easy to are quick and easy to change
before you commit to code

13. People returned to see personas and a talking point!
Helped build the feedback we had
gathered throughout the conference

14. The Empathy Map helped us understand
customer needs

15. Creating an ‘affinity map’ helped to quickly
analyse feedback about features

16. Sketching out processes and environments
identified real-world scenarios and pain points

17. It’s all about communication…

18. …and collaboration

19. Feedback went directly into the HTML/CSS
prototype, using Twitter Bootstrap

20. Testing the prototype
“The live lab was a wonderful idea. I enjoyed
participating in it and can't wait to see the finished
product. Let me know if you need a beta tester.”
Christoph Ruepprich, Oracle Developer

21. Questions?

22. Thank you for listening
More information:
http://www.red-gate.com/source-control-for-oracle
http://ux.red-gate.com/running-a-live-lab-at-a-tradeshow
Video: http://play.buto.tv/9wQYs
References:
Lean Startup: http://theleanstartup.com
Nordstrum Innovation Lab video: www.youtube.com/watch?v=szr0ezLyQHY
The Next Evolution of Marketing: www.marketingwithmeaning.com/the-book/
Affinity Map: http://www.gogamestorm.com/?p=337
Empathy Map: http://www.gogamestorm.com/?p=42

23. Image Credits
Desert: Kevin.Cochran
http://www.flickr.com/photos/kevincochran/4276052636
Nordstrom building: Prayitno
http://www.flickr.com/photos/34128007@N04/5279860498
Test tubes: Paigggeyy
http://www.flickr.com/photos/paigggeyy/5533236567