1. GAYA
CERAMIC&DESIGN

2. O U R W O R K S T A T E M E N T
IT IS OUR HOPE AS PRODUCT DESIGNER TO MAKE OUR WORK SPEAK FOR ITSELF,
WITHOUT JUSTIFICATION, EXPLANATION, OR THE COMPLEX STRUGGLE TO FIND LITERARY EQUIVALENTS
FOR CREATIVE IMPULSES THAT WE MANIFEST AS CERAMIC OBJECTS.
THROUGH STUDY, EXPERIMENT AND A CONSTANT ACCUMULATION OF SKILL, WE SEARCH FOR THE
TECHNICAL PROFICIENCY TO TRANSLATE THE STIMULI AROUND US, LARGE AND SMALL, INTO OBJECTS
THAT UNCOVER THE SHAPES, COLOURS AND EXPRESSIONS FROM WITHIN THE WORLD. WE TRY TO DO
THIS HONESTLY AND WITHOUT DISCRIMINATION.
IF WE MUST USE WORDS, WE PREFER THE WORD quot;CLAYquot;. WE LOVE CONCRETE MOODS, AND THE
RELATION OF THIS WORD WITH THE REAL IS SOLID. THIS TANGIBLE SOLIDITY OF CLAY GROUNDS THE
UNCERTAIN SITUATIONS AND SURPRISE, THE MYSTERY AND THE ALCHEMY, OF THE CERAMIC PROCESS.
OUR EVERY-DAY IS A FUSION OF SURE AND UNSURE CIRCUMSTANCES, AN INFINITE WORLD OF TECHNICAL
PRECIS ION AND M I STAKES, HARD WORK AND DELUSIONS, SIMPLICITY AND HAPPINESS.
LOVELIER.
FOR US, NOTHING IS

3. W H O W E A R E
MARCELLO MASSONI AND MICHELA FOPPIANI ARE MARRIED WITH 2 KIDS … THEY LIVED IN
ITALY IN A SMALL COUNTRY FARM MAKING SCULPTURES AND UNIQUE CERAMIC DECORATIONS
… JUST FOR A FORTUNATE MEETING THEY ARRIVED IN BALI ... MARCELLO AND MICHELA MET
STEFANO AND NYOMAN AND WITH THEIR HELP THEY ESTABLISHED IN 2003 GAYA
C E R A M I C & D E S I G N .
MARCELLO IS THE COMPANY GENERAL MANAGER, AND MICHELA IS THE CREATIVE DIRECTOR
… THEIR KIDS MARTINO AND METELLO (BOTH BORN IN BALI) ARE THE COMPANY “GOOD LUCK
C H A R M ” .
GIORGIA ORONTE IS THEIR BEST FRIEND ... SHE EMBRACE THE DREAM AND SHE DECIDED TO
JOIN THE TEAM BECOMING A THE BEST PRODUCTION MANAGER EVER.
SHE CAN’T LIVE WITHOUT RAKU ... A BEAUTIFUL
M A L E G O L D E N R E T R I E VER.

4. METELLO FEET IN DADDY HANDS
“A GREAT FLAME FOLLOWS A LITTLE SPARK.”
DANTE ALIGHIERI, THE DIVINE COMEDY

5. COMPANY
THE
PART OF THE GAYA FUSION GROUP
(WWW.GAYAFUSION.COM), GAYA
CERAMIC&DESIGN WITH ABOUT 40
EMPLOYEES, EXPORTS 90% OF ITS
PRODUCTIONS ALL OVER THE WORLD
AND THEY ARE EXPANDING THEIR
CAPACITY EVERY YEAR
FROM UNIQUE RAKU PLATES TO HIGH-
CONCEPT STONEWARE SCULPTURES,
GAYA DESIGNS AND PRODUCES
HANDMADE CERAMIC OBJECTS THAT
ARE A FUSION OF THE HIGHEST QUALITY
O F S O U R C I N G A N D P R O D U C TION
CONTROL WITH CONSTANT AESTHETIC
R E S E A R C H .
GAYA’S PRODUCT DESIGNERS ARE
EXPERTS IN FINDING CREATIVE,
TAILORED SOLUTIONS FOR ALL
INTERIOR DECORATION NEEDS (NOT
ONLY CERAMIC), FROM AESTHETIC
CONSULTANCY THROUGH GRAPHIC
COMMUNICATION AND
DOCUMENTATION, PRODUCTION
QUALITY CONTROL AND
INSTALLATION—INTEGRATING ART WITH
L I F E .

6. UBUD, BALI, INDONESIA
LOCATION

7. THE CERAMIC TECHNIQUES
GAYA'S CERAMIC ARTISTS WORK IN STONEWARE, PORCELAIN, RAKU, OR
ANY OTHER CERAMIC MATERIAL THAT FITS THE SPECIFIC DEMANDS OF THE
PROJECT, CUSTOMIZING EVERYTHING FROM THE OVERALL DESIGN
CONCEPT TO THE GLAZE COLOUR.
IF WE MUST USE WORDS, GAYA PREFER THE WORD quot;CLAY“.
GAYA LOVES CONCRETE MOODS, AND THE RELATION OF THIS WORD WITH
THE REAL IS SOLID. THIS TANGIBLE SOLIDITY OF CLAY GROUNDS THE
UNCERTAIN SITUATIONS AND SURPRISE, THE MYSTERY AND THE ALCHEMY,
OF THE CERAMIC PROCESS.

8. … IN THE BEGINNING THERE WAS CLAY

9. “ CREATIVITY TAKES COURAGE” - HENRY MATISSE
WITH A DEDICATED R&D DEPARTMENT, GAYA CERAMIC&DESIGN PUSHES
RESEARCH ON SHAPE, COLOURS AND SURFACES TO ITS LIMITS, CUSTOMIZING
EVERYTHING FROM THE OVERALL DESIGN CONCEPT TO THE GLAZE COLORS.
FROM ORGANIC TO MINIMALIST, GAYA, WITH ITS INCREDIBLE AESTHETIC
FLEXIBILITY, CAN DESIGNS ANY POSSIBLE HAND MADE SHAPE, GIVING JUST
THE RIGHT TEXTURE AND FORM ABLE TO MATCH THE RESEARCHED MOOD.
GAYA’S CREATIVE OFFICE IS A STORE OF WONDERS … THOUSANDS UNIQUE
SHAPES ARE SITTING ON THE SHELVES WAITING TO BE IMPLEMENTED AND
TRANSFORMED FOLLOWING THE DESIGN CHALLENGE REQUEST.
GAYA UNDERSTANDS THAT COLOURS AND SURFACE FEELINGS MUST EXACTLY
MATCH THE CLIENT’S AESTHETIC VISION; SO IN THE CHEMICAL LABORATORY,
GAYA CREATES EXCLUSIVE COLOUR PALETTES FOR THE CUSTOMERS.
STARTING FROM PANTONE'S SUGGESTIONS THEY CAN PROVIDE LINE BLENDS
OF COLOUR OPTIONS TO FIND A PERFECT GLAZE EFFECT, ALWAYS LEAD-FREE
WITH PRECISE MECHANICAL STRENGTH AND SURFACE CHARACTERISTICS
NECESSARY TO SUSTAIN THE CERAMIC’S OPERATIONAL USE.

10. I DON'T BELIEVE IN TOTAL FREEDOM
FOR THE ARTIST. LEFT ON HIS OWN,
FREE TO DO ANYTHING HE LIKES, THE
ARTIST ENDS UP DOING NOTHING AT
ALL. IF THERE'S ONE THING THAT'S
DANGEROUS FOR AN ARTIST, IT'S
PRECISELY THIS QUESTION OF TOTAL
FREEDOM, WAITING FOR INSPIRATION
AND ALL THE REST OF IT.
FEDERICO FELLINI

11. WE DO NOT PRODUCE … WE CREATE
GAYA CERAMIC AND DESIGN CREATES ITS OWN COLLECTION AS WELL AS
I N DIV I DUAL I ZE D PRODUCT L INES FOR SOM E OF THE MOST DEMANDING
INTERNATIONAL CUSTOMERS: ARMANI CASA, BULGARI HOTELS AND RESORTS, COMO
SHAMBALA RESORTS, A MAN GRO UP, ZARA HOME, AND M ANY OTHERS.
GAYA’S INTERIOR DESIGN APPROACH IS TO ANALYZE PROGRAMMATIC INFORMATION,
ESTABLISH A CONCEPTUAL DIRECTION, REFINE THE DESIGN DIRECTION, AND
PRODUCE GRAPHIC COMMUNICATION AND CONSTRUCTION DOCUMENTS. WE CREATE
THE CERAMICS OURSELVES, ENSURING THAT EACH UNIT IS A HANDMADE PIECE OF
A R T .

12. T H E S O U R C I N G
FOR NONCERAMIC ELEMENTS, SUCH AS TEXTILES, GLASS, RATTAN ETC, GAYA CERAMIC&DESIGN
HAS STRONG ESTABLISHED RELATIONSHIPS WITH THE HIGHEST QUALITY LOCAL SUPPLIERS
FROM WHOM WE SOURCE THESE MATERIALS.
WE DESIGN AND WE CONTROL EVERY STAGE OF THEIR PROCESS UNTIL THE FINAL PRODUCTS
ARE INDIVIDUALLY PERFECT, IN HARMONY WITH THE WHOLE CONCEPT,
AND READY TO BE DELIVERED

13. ORCHIDEA INSTALLATION – FLOATING ORCHID RAKU VASES

14. A R T A N D P A S S I O N
GAYA CERAMIC ARTISTS CREATE SCULPTURES, GLOWING PORCELAIN ENHANCING
ILLUMINATIONS, MAGNIFICENT DECORATIONS, CERAMIC MODULAR WALLPAPERS,
OUTDOOR ORNAMENTS AND ART INSTALLATIONS FOR ANY KIND OF INTERIOR
DESIGN OR ARCHITECTURE.

15. 21 GLOWING PORCELAIN TUBES INSTALLATION - GAYA VILLAS, UBUD, BALI

16. CERAMIC WALLPAPER INSTALLATIONS – KUALA LUMPUR

17. CREATIVE METHOD
GAYA CERAMIC&DESGIN APPROACHES
INTERIOR DESIGN PROJECTS WITH A
CLEARLY STRUCTURED
ORGANIZATIONAL PROCESS.
TOGETHER WITH THE CLIENT, GAYA
IDENTIFIES MOODS AND VISIONS
DEFINING PROJECT GUIDELINES
RESEARCHI NG AN D STUDYING TO
DISCOVER INSPIRATIONAL IMAGES OR
MEANINGFUL TEXTS, ABLE TO CREATE
MOODS BOARDS.
GAYA SHAPES OUT FIRST IDEAS WITH
SKETCHES AND 3D RENDERING,
PROVIDING PRESENTATIONS THAT ARE
LUCID, VISUAL AND CONCRETE.
TOGETHER WITH THE CUSTOMER THEY
FIND THE PIECES TO PROTOTYPE.
DEPENDING ON THE MATERIALS, GAYA
EITHER INTERNALLY DEVELOP THE
S A M P L E O R P R O V I DE TECHNICAL
DRAWINGS TO POTENTIAL SUPPLIERS.
GAYA WILL GUIDE AND REVIEW THE
TRIAL PRODUCTS, UNTIL THE DESIGN IS
PERFECTED — BOTH INDIVIDUALLY AND
IN ITS RELATION TO THE WHOLE DESIGN
CONCEPT — AND READY FOR
PRODUCTION.

18. “IF PEOPLE KNEW HOW HARD I WORKED TO GET MY MASTERY, IT WOULDN'T SEEM SO WONDERFUL AT ALL”
M I C H E L A N G E L O B U O N A R R O T I

19. THANKS FOR YOUR KIND ATTENTION