Airlines - China - September 2013:Industry Trends, Size and Shares Research Report @http://www.researchmoz.us/airlines-china-september-2013-report.html

1. Airlines - China - September 2013
China represents a market with both big opportunities and challenges for the airline business. As growth and
competition increase at the same time, airlines need to react by being more customer-oriented in terms of
service, marketing as well as product design.
table Of Content
introduction
definition
report Structure
methodology
abbreviations
executive Summary
the Market
market Size And Forecast
figure 1: Forecast Of Total Airline Market Volume, By Passenger Numbers, China, 2008-18
market Segment
figure 2: Air Passenger Volume And Share, By Segment, China, 2008-18
key Trends
growth Drivers And Barriers
companies And Brands
figure 3: Airline Company Brand Share, By Passenger Volume, China, 2010-12
the Consumer
reasons For Flying
figure 4: Reason For Air Travel In The Past 12 Months, June 2013
choice Of Airline And Class
figure 5: Choice Of Airline, By Purpose For Travelling, June 2013
figure 6: Choice Of Class, By Purpose Of Travelling, June 2013
important Consideration Factors
figure 7: Important Consideration Factors For Selecting An Airline, June 2013
attitudes Towards Airline Travelling
figure 8: Attitudes Towards Airline Travel, June 2013
perceptions Of Major Domestic Airlines
figure 9: Brand Correspondence Map Of Perception Of Major Airlines, June 2013
value-added Services
figure 10: Most Wanted Value-added Services On Domestic And International Flights, June 2013
Airlines - China - September 2013

2. key Issues
introducing More Value-added Services To Economy Flyers Can Offset Slow Pick-up In Premium Travellers
greater Competition Urges Chinese Airlines To Drive Quality Of Service And Be More Customer-oriented
making Low-cost Carriers More Attractive By Sophisticated Marketing And Product Design
figure 11: Easyjet Advertising, Uk 2013
what We Think
the Market
key Points
china Becomes World’s Second-largest Airline Market By Passenger Volume
figure 12: Air Passengers, China Vs. Global, 2008-13
mainland Domestic Flights Dominate Passenger Volume, While Hk, Mc, Tw And International Sectors Grew
Faster Since 2010
figure 13: Passenger Volume And % Share, By Segment, China 2008-13
figure 14: Year-on-year Growth Rate Of Domestic And International Air Traffic Volume, China 2008-13
foreign Airlines Increase Presence In China’s Secondary Cities
figure 15: Number Of Flight Routes, China, 2010-12
hk, Mc, Tw Routes Enjoy The Highest Yield Per Rpk
figure 16: Average Yield Per Rpk, By Market Segment, 2010-12
greater Growth Of Air Travel In Secondary Cities From Northern, Central And Western Regions
figure 17: Air Passenger Volume And Growth Of China’s Airports With A Passenger Volume Over 10
Million, 2012
market Drivers
steady Economy Growth
figure 18: Gdp And Air Passenger Volume, China, 2005-12
greater Economic Integration With The World
rising Income Fuels Demand For Leisure Travel
figure 19: Number Of Domestic And International Tourist Visitors, China, 2007-12
figure 20: Holidays Taken By Middle Class In The Past 12 Months, China, April 2012
relaxed Visa Requirements And Favourable Exchange Rates Boost International Outbound Travel
figure 21: Top 20 Outbound Travel Destinations, By Tourist Volume, China, 2011
government Support On Infrastructure Development, Plan To Grow Regional Aviation And Low-cost
Carriers
growth Barriers
direct Competition From High-speed Rail
figure 22: High-speed Rail 4+4 Grid Planned To Be Completed By 2020, China, 2013
flight Delay Issues Deteriorated Under Air Space Constraint
fluctuating Seasonal Demand Associated With Lack Of Annual Leave
pilots Become A Scarce Resource
monopolistic Jet Fuel Supply
economic Uncertainty And Emergent Incidence Could Weaken Demand
the Forecast
Airlines - China - September 2013

3. figure 23: Forecast Of Total Airline Market Volume, By Passenger Number, China, 2008-18
figure 24: Forecast Of Airline Passenger Volume, By Mainland Segment, China, 2008-18
figure 25: Forecast Of Airline Passenger Volume By Hk, Mc, Tw Segment, China, 2008-18
figure 26: Forecast Of Airline Passenger Volume, By International Segment, China, 2008-18
companies
key Points
company Share By Passenger Volume
figure 27: Airline Company Brand Share, By Passenger Volume, China, 2010-12
china Southern Airlines
air China
china Eastern Airlines
hna Group
hainan Airlines
west Air
spring Airlines
juneyao Air
cathay Pacific
the Consumer – Reasons For Flying
key Points
nearly Four In Five Have Taken A Flight Over Past 12 Months
figure 28: Reason For Air Travel In The Past 12 Months, June 2013
more Men Travel For Business, While Women In Their Thirties Travel Most On International Flights For
Leisure
figure 29: Reason For Flying, By Gender And Age, June 2013
figure 30: Flying For Leisure, By Gender And Age, June 2013
significantly More Leisure Air Travel Once Income Hits Rmb8,000 For Domestic Sector And Rmb12,000
For International Sector
figure 31: Flying For Leisure, By Household Income, June 2013
figure 32: Reason For Flying, By City, June 2013
the Consumer – Choice Of Airline And Class
key Points
a Third Have Flown Premium Economy
figure 33: Choice Of Class, June 2013
figure 34: Choice Of Class, By City, June 2013
low-cost Carriers Attract More Leisure Travellers
figure 35: Choice Of Full-service Vs. Low-cost Airlines, June 2013
figure 36: Choice Of Low-cost Airlines, By Demographics, June 2013
Airlines - China - September 2013

4. the Consumer – Important Consideration Factors
key Points
safety, Convenient Flight Time And Price Are Top Three Factors
figure 37: Important Consideration Factors For Selecting An Airline, June 2013
budget-driven Domestic Leisure Flyers Vs. Quality-seeking International Business Flyers
figure 38: Important Consideration Factors For Selecting An Airline, By Types Of Travel, June 2013
figure 39: Important Consideration Factors For Selecting An Airline, By First/business And Economy Class
Travellers, June 2013
the Consumer – Attitudes Towards Airline Travelling
key Points
three In Five Like More Price Promotions, But Less Than 30% Think Low-cost Carriers Offer Attractive
Price Structure
figure 40: Attitudes Towards Flight Promotions, By Demographics, June 2013
figure 41: Attitudes Towards Low-cost Airlines, By Demographics, June 2013
figure 42: Attitudes Towards Air Travelling, June 2013
half Of Flyers Want Airlines To Do More To Shorten Waiting Times
figure 43: Attitudes Towards Airline Travelling, By Reason For Flying, June 2013
business Flyers On International Routes Most Willing To Upgrade
figure 44: Attitudes Towards Service Upgrade, By Types Of Flyers, June 2013
figure 45: Attitudes Towards Air Travelling, By Class Of Flyers, June 2013
huge Demand For Domestic Flights During New Year And Public Holidays
figure 46: Attitudes Towards Operation During Peak Seasons, By Demographics, June 2013
figure 47: Attitudes Towards Air Travelling, June 2013
international Airlines Are Preferred By A Third Of Flyers On International Flights
figure 48: Attitudes Towards International Airlines, By Reasons For Flying, June 2013
figure 49: Attitudes Towards International Airlines, By Flying Class, June 2013
figure 50: Attitudes Towards Airline Reviews, By Flying Purpose And Flying Class, June 2013
the Consumer – Perceptions Of Major Domestic Airlines
key Points
figure 51: Brand Correspondence Map Of Perception Of Major Airlines, June 2013
figure 52: Rating Difference: All International Flyers Vs. Domestic Flyers On Major Airlines In China, By
Reason For Flying, June 2013
the Consumer – Value-added Services
key Points
food And Drink Ranks Top As Optional Extra For Domestic Flights
Airlines - China - September 2013

5. figure 53: Value-added Services, Domestic Flights, June 2013
seating Comfort And Extra Baggage Allowance Rank Top As Optional Extra For International Flights
figure 54: Value-added Services, International Flights, June 2013
men Are More Interested In Onboard Entertainment While Women Like More Luggage Allowance
figure 55: Value-added Services, International Flights, By Gender, June 2013
key Issue – Introducing More Value-added Services To Economy Flyers Can Offset Slow pick-up In
Premium Travellers
key Points
despite Increasing Passenger Volume And Asset Utilisation, Airlines Are Making Fewer Profits
figure 56: Airline Revenue, Net Profit, And Passenger Number, Global, 2007-12
figure 57: Average Operating Cost Structure Of Airline Companies, China 2013
relying On First/business Class Revenue Makes Airlines More Vulnerable In Difficult Times
figure 58: Schematic Representation Of Revenue Impact From Premium Air Travellers, Global, 2007 And
2013
figure 59: Passenger Traffic Growth, By Ticket Type, Premium Vs. Economy Class, Global, Jan 2007-nov
2009
more Reasons For China To Focus On Revenue From Economy Flyers
85% Of Demand Comes From Short- And Medium-haul Routes
first/business Accounts For Only 10% Of Passenger Revenue
figure 60: Price Gap Among First, Business And Economy Class Tickets, China 2013
meeting Demand For Value-added Services Can Help Airlines Stretch Revenues Further
premium Economy Builds Success Centred On Price Value
figure 61: Passenger Revenue And Number Of China Southern Airlines, 2010-12
figure 62: Comparison Of Business, Premium Economy And Economy Class On China Southern Airlines,
China, 2013
figure 63: Choice Of Flying Class, By Purpose Of Flying, China, June 2013
figure 64: Choice Of Flying Class, By Household Income, China, June 2013
figure 65: Important Consideration Factors, By Household Income, China, June 2013
providing A Personalised Flight Experience
figure 66: Attitudes Towards Air Travelling, By Class Of Flyers, June 2013
figure 67: Attitudes Towards Healthy Lifestyle, China, November 2012
figure 68: Cathay Pacific Partners With The Langham To Offer New Menu, September 2013
figure 69: Family Holiday Taken Among Middle Class, China, July 2012
figure 70: Scoot Airline’s Scootinsilence Zone, September 2013
multiple Ancillary Revenue Activities
figure 71: Comparison Of Airlines Ancillary Revenue And Source, Global, 2011
figure 72: Attitudes Towards Airline Travel, By Household Income, China June 2013
what Does It Mean?
key Issue – Greater Competition Urges Chinese Airlines To Drive Quality Of Service And Be More
Airlines - China - September 2013

6. Customer-oriented
key Points
‘big Three’ Lose Share In All Segments As Competitors Expand
figure 73: Total Market Share Of The ‘big Three’ Chinese Airlines, By Market Segment,
2010-12
figure 74: Growth Rates Of Total Market Segment And The ‘big Three’ Airlines, By Region,
2011 And 2012
chinese Airlines Expedite International Expansion In Different Ways…
figure 75: Fleet Expansion, By Major Domestic Airlines, China 2013
…but Still Have To Catch Up On Service Quality, Which Is Valued More By High-end Travellers
figure 76: Attitudes Towards International Airlines, By Demographics, China June 2013
figure 77: Number Of Complaints Made To Chinese And Foreign Airlines, China, January-july 2013
compared To Food, Entertainment And Comfort, Quality Of Customer Service Matters More To Chinese
Flyers
figure 78: Important Consideration Factors, By Where, Why And How People Fly, China, June 2013
management Of Irregular Flight Operations Still A Big Weakness
open And Timely Communication Helps Prevent An Incident Becoming A Crisis
figure 79: Mobile App Veryzhun, China, 2013
a Responsive Feedback System Shows A Customer-oriented Attitude
figure 80: Spring Airlines’ Chairman Blog Replying To Customer Feedback, China, 2009-13
figure 81: Incidence Rate Of Complaints, Spring Airlines Vs. Average Level Of Chinese Airlines, China,
January-july 2013
what Does It Mean?
key Issue – Make Low-cost Carriers More Attractive By Sophisticated Marketing And Product Design
key Points
despite Strong Demand For Cheap Air Travel, China Represents A Challenging Market For Low-cost
Carriers
less Than 5% Market Share Of Low-cost Carriers
figure 82: Market Share Of Low-cost Carriers In North America, Europe, Asia And China, 2012
price Is Important To Many, But Few Think Low-cost Carriers Offer Attractive Price Structure
figure 83: Attitudes Towards Price And Low-cost Airlines, By Demographics, China June 2013
figure 84: Passenger Volume, By Airline, Rail, Road And Waterway During China’s Spring Festival,
2013
competitive Pricing By Full-service Airlines And Development Of High-speed Rail Erode Price
Competitiveness Of Low-cost Carriers
figure 85: Comparison Of Cost Of Travelling On Certain Routes, China 2013
missing Elements To Support Low-cost Carriers’ Business Model In China: Lack Of Secondary
Airports And High Tax On Imported Aircrafts
improving Appeal Of Low-cost Carriers By Sophisticated Marketing Strategies
enhance Value For Money By Promoting The Advantages Of ‘less Waste’ And ‘more
Choice’
Airlines - China - September 2013

7. figure 86: ‘good Value For Money’ Perception Towards Major Airlines In China, June 2013
figure 87: ‘overpriced’ Perception Towards Major Airlines In China, June 2013
use More Inspirational Advertising To Attract Short Break Seekers
figure 88: Frequency Of Spending Leisure Time On Short Trips And Long Holidays In The Past 12 Months,
China, July 2013
figure 89: Incidence Of Spending Leisure Time On Short Trips And Long Holidays, By Income, China, July
2013
figure 90: Easyjet Advertising, Uk 2013
figure 91: Easyjet’s In-flight Magazine, Uk, 2013
integrate Leisure Travel Services In Product Design
figure 92: Choice Of Airlines, By Purpose Of Travel, China June 2013
figure 93: Domestic Tourist Population And Per Capita Spending, China 2007-12
flight And Hotel Packages
figure 94: Attitudes Towards Airlines’ Offer Of Packaged Deals, By Type Of Flights Taken And
Income, China June 2013
airport Pick-up Services And Car Rentals
figure 95: Car Ownership In China, 2000-11
what Does It Mean?
appendix – Who Flies And Why? – Reason For Flying
figure 96: Reason For Flying, June 2013
figure 97: Most Popular Reason For Flying, By Demographics, June 2013
figure 98: Next Most Popular Reason For Flying, By Demographics, June 2013
repertoire Analysis
figure 99: Repertoire Of Reasons For Flying, June 2013
figure 100: Repertoire Of Reasons For Flying, By Demographics, June 2013
appendix – Choice Of Airline And Class
figure 101: Choice Of Airline And Class, June 2013
figure 102: Choice Of Airline And Class, By Demographics, June 2013
figure 103: Choice Of Airline And Class – Any, By Demographics, June 2013
figure 104: Choice Of Airline And Class – Domestic Flight For Leisure, By Demographics, June 2013
figure 105: Choice Of Airline And Class – Domestic Flight For Business, By Demographics, June
2013
figure 106: Choice Of Airline And Class – International Flight For Leisure, By Demographics, June
2013
figure 107: Choice Of Airline And Class – International Flight For Business, By Demographics, June
2013
appendix – Important Consideration Factors
Airlines - China - September 2013

8. figure 108: Important Consideration Factors, June 2013
figure 109: Most Important Consideration Factors, By Demographics, June 2013
figure 110: Next Most Important Consideration Factors, By Demographics, June 2013
figure 111: Other Important Consideration Factors, By Demographics, June 2013
figure 112: Important Consideration Factors, By Most Popular Reason For Flying, June 2013
figure 113: Important Consideration Factors, By Next Most Popular Reason For Flying, June 2013
figure 114: Important Consideration Factors, By Choice Of Airline And Class – Any, June 2013
figure 115: Important Consideration Factors, By Choice Of Airline And Class – Domestic Flight For
Leisure, June 2013
figure 116: Important Consideration Factors, By Choice Of Airline And Class – Domestic Flight For
Business, June 2013
figure 117: Important Consideration Factors, By Choice Of Airline And Class – International Flight
For Leisure, June 2013
figure 118: Important Consideration Factors, By Choice Of Airline And Class – International Flight
For Business, June 2013
appendix – Attitudes Towards Airline Travelling
figure 119: Attitudes Towards Airline Travelling, June 2013
figure 120: Most Popular Attitudes Towards Airline Travelling, By Demographics, June 2013
figure 121: Next Most Popular Attitudes Towards Airline Travelling, By Demographics, June 2013
figure 122: Other Attitudes Towards Airline Travelling, By Demographics, June 2013
figure 123: Attitudes Towards Airline Travelling, By Most Popular Reason For Flying, June 2013
figure 124: Attitudes Towards Airline Travelling, By Next Most Popular Reason For Flying, June 2013
figure 125: Attitudes Towards Airline Travelling, By Choice Of Airline And Class – Any, June 2013
figure 126: Attitudes Towards Airline Travelling, By Choice Of Airline And Class – Domestic Flight
For Leisure, June 2013
figure 127: Attitudes Towards Airline Travelling, By Choice Of Airline And Class – Domestic Flight
For Business, June 2013
figure 128: Attitudes Towards Airline Travelling, By Choice Of Airline And Class – International
Flight For Leisure, June 2013
figure 129: Attitudes Towards Airline Travelling, By Choice Of Airline And Class – International
Flight For Business, June 2013
appendix – Perceptions Of Major Domestic Airlines
figure 130: Perceptions Of Major Domestic Airlines, June 2013
appendix – Value-added Services
figure 131: Value-added Services, June 2013
figure 132: Most Popular Value-added Services – Domestic Flights (china), By Demographics, June
2013
Airlines - China - September 2013

9. figure 133: Next Most Popular Value-added Services – Domestic Flights (china), By Demographics,
June 2013
figure 134: Other Value-added Services – Domestic Flights (china), By Demographics, June 2013
figure 135: Most Popular Value-added Services – International Flights (outside Of China), By
Demographics, June 2013
figure 136: Next Most Popular Value-added Services – International Flights (outside Of China), By
Demographics, June 2013
figure 137: Other Value-added Services – International Flights (outside Of China), By Demographics,
June 2013
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Airlines - China - September 2013