3. However… In order to assimilate Augmented Reality in our daily lives, in order for Augmented Reality to go mainstream, we must place an emphasis on the underlying data
4. AR & Real Time Search Augmented Reality is about interacting with digital information Augmentation is in real-time and in semantic context with environmental elements AR is about real time data
5. Real Time Search Is All About… Real Time data Freshness Immediacy (dynamic updates) Relevancy New dimension: here and now
7. … today, with the smartphones we put up with this noise, with the overwhelming selection. But the next generation of AR entails new devices and capabilities and should be based on a next generation of Real Time Search to enable a customized clearer view of the world…
8. The Real Time Space Today Keyword search Image search Global discovery (trending, top…) Weak filters (social graph, location) Unstructured data Information overload
9. We’re Working Too Hard We are always on the outlook, looking for friends, reviews and events, searching by key words, images or QR, browsing through vast amount of information, constantly processing and filtering
10. Travel Should be Fun… http://www.youtube.com/watch?v=4hAgiIXuNbs&feature=player_embedded
11. …think about the amount of research currently required to plan a trip. Searching for the right hotel, restaurant, sites… …AR is essential for travel, we don’t know the area, culture or language, but there is no sufficient customization. Currently, AR in travel is mostly used for things we already know (historic view, additional information), Real Time Search is about what you don’t necessarily know…
12. The Vision Building towards real time geo-aware localized personalized ambient data Processed real time location based information Strong customized relevancy filters Surroundings sensors Context
13. Sensors Based on customized sensorssuch as where I am, whom I’m with (kids, friends, date..), what I’m wearing, mood, tone of voice,… And environmental sensorssuch as weather, noise level, light, … We should be able to see a different view, have a different experience
14. …my son’s view will consist of the Apple Store, Abercrombie, Footlocker and McDonalds, his view is reluctant to change. My view can change based on the weather, outfit, whom I’m with… …our patterns and needs are quite different and that’s what we have to build for…
16. …clearly keyword search is not working, and a list of matching results even more so…real time data is different, it is short, unstructured, with implicit context…it is hard to know what to search for as the topics are formulating in real time…
17. The Future of Search Just like smart homes that learn user behavior, preferences and routine and adapt in real time to changes in environment, location and time, the universe of information must adapt similar characteristics
Filters - learning user preferences and behaviorSensors – based on where I am, who I’m with (kids, friends, husband..), what I’m wearing, mood (tone of voice), current weather, etc. I should be able to see a different view, experience a different reality…
Filters - learning user preferences and behaviorSensors – based on where I am, who I’m with (kids, friends, husband..), what I’m wearing, mood (tone of voice), current weather, etc. I should be able to see a different view, experience a different reality…
