2. In a world of fast forward, how can television ads still be effective? Even though we like to think that DVRseliminate the effect of TV ads, the truth is we actually pay MORE attention to imageson screen when fast forwarding than during the actual programming. Current DVR technology requires intense focus to press play when the commercials end, and advertisers can capitalize on this by giving more screen time to logos and other important information, serving as remindersto audiences.
3. Advertisers might also consider online advertisements, which cannot generally be skipped. Polls indicate that more than 1 in 4 U.S. consumers watch TV programming ONLINEmore than once a week. Guess who comprises the majority of this group.
4. Product placement is another powerful way for to get your message heard, one of the most effective advertising tools currently in widespread use.
5. By embedding the advertising inside thecontent, consumer hostility is largely eliminated. It’s coolto see brands in movies.
6. Viral Marketing (link) Viral marketing is one of the most interactive forms of advertising. Because it relies on consumers to handle distribution, it is often the cheapest. Millennialsare strongly affected because they are most influenced by memorable experiences and our friends.
7. Successful social advertising networks involves creating engaging experiences for your consumers, establishing brand loyalty. Members of generation Y dominate social media.
8. Gen Ystill looks up to and mirrors celebrities and public figures.
9. Services like ad.ly couple the power of social media with celebrity endorsement to help your company grow.
10. Generation Yrepresents the toughest,meanest, and most demanding group of spenders to ever enter the global marketplace. But the fact is millennialswill control a huge chunk of discretionary spending by 2030. Chooseto be the one who understands our way of thinking NOW, and we will be the ones to choose YOUdown the road.
