Social media is a method to disseminate content in way in which users can opt in to receive, send and recycle desired information. It has the ability for direct communication, content sharing, and has become a very powerful search engine.

1. Social Media Strategies
Presents

2. What Is Social Media?
Social media are media designed to be disseminated
through social interaction, using highly accessible and
scalable publishing techniques. Social media use web‐
based technologies to transform and broadcast media
monologues into social media dialogues. They support the
democratization of knowledge and information and
transform people from content consumers to content
producers.

3. What Is Social Media Really?
Social media is a
method to
disseminate content
in way in which users
can opt in to receive,
send and recycle
desired information.
It has the ability for
direct communication,
content sharing, and
has become a very
powerful search
engine.

4. Social Media Statistics

5. How Can Social Media Help
Businesses Compete?
•Exposure
•Increased Web Traffic
•Relevant Visitors
•SEO Benefits
•Targeted Pay Per Click
•Strategic Partnerships
•Community Building
•Brand Monitoring
•Customer Service
•Customer Feedback
•Helps to Build Email Database

6. Where Do You Start?
Devote a portion
of your day
engaging in social
media. Create
strategies and
track your results!
Plan Ahead!

7. What are the First Basic Steps?
1. Create a strategy, determine purpose, and
assign content sources.
2. Determine which networks to start with.
3. Assemble marketing collateral and brand each
network to be consistent with your website.
(Don’t forget your URL!)
4. Disseminate content and build your networks.
5. Analyze reports and track website visitors.
6. Adjust strategies, fine tune and reach out to
others.

8. Social Networking Setup
Determining which networks are best suited to
your business should dictate the starting point.
The idea is to reflect the brand identity, link the
network to the primary website, and establish
the look and feel of the network that is
consistent with the organizations, logo, color
scheme, and messaging.

9. Content Creation
This involves creating social
media content that is consistent
with the theme and tone of the
marketing message.
Messages should focus on
events, products, services,
announcements, news and
more.

10. Dissemination
Once the networks and content have been created, it is time to
disseminate the messages.
Messaging will be repeated in specified intervals using slightly different
keywords, language and tone until best results have been determined.

11. Community Building
Good social networking
is a two way street that
involves aggressive
relationship building
where an organization
will find other
organizations that
communicate with a
targeted market.
By befriending some of these existing networks, clients can deliver their
message to a highly targeted pool of prospective, simply by befriending a
strategic partnership.

12. Test, Measure and Refine to Optimize
your Efforts and Investment
Reporting is Vital!
Understanding the
results of your efforts
can create repeatable
mechanisms that can
be integrated into
multiple networks.
*Knowing what is working and adjusting
accordingly is a continual process when
discussing social media.

13. How Can FireDrum Help?
Social Media Setup
Setup includes creation of several networks with a portal capable of disseminating posts to
multiple networks. Each setup includes backgrounds, logos, about us content, etc.
Content Creation
Once the networks have been set up, a steady stream of content awaits these new social media
networks. Our consultants will work with your team to develop content strategies, standards
and targets to focus on prior to dissemination.
Dissemination
Once the content has been created, it is time to disseminate the messages appropriately. This
includes fitting relevant keywords, optimizing content and distributing the messages in a way
that maximizes usefulness within the social communities.
Blog and Article Strategy
Successful blogs and articles are both art and science. Our consultants can help to plan strategy,
design an interface, create content, develop posting procedures and establish posting standards
that can maximize any piece’s effectiveness.

14. Community Building
Any effective social media campaign will develop strategic relationships and mechanisms that can
disseminate marketing messages more frequently, or with targeted qualifications.
Tracking
Using the latest tracking technologies, we can track each message sent out using the social media
portal. This can provide insight as to which content is working and what products or services may
be popular.
Paid Marketing
Paid social media marketing is one of the hottest emerging fields in online marketing at this time.
Be first to the market in your industry and capitalize on social ad placement, which can often
outperform traditional pay per click campaigns.
Monitoring
Want to hear what others are saying about you? Our monitoring services allows access to data
using specific keywords over multiple platforms to gather relevant postings, comments,
complaints, positive reviews, and more.
Training
Prefer to do it yourself? Our comprehensive training sessions will make you a social media
master in no time at all.

15. Integrating Email Marketing and Social Media
3 Ways to Combine Social Media Efforts With Email Marketing:
1. Invite social media friends/followers to view the email
content.
2. Prompt email networks to join social networks.
3. Allow social media followers to subscribe to email
newsletters.

16. Important Things to Remember
• If you are looking for fast results, consider a
social media pay per click campaign.
• Creating a strategy is vital to maintaining focus.
• The main goal should be to drive targeted traffic
to a website.
• Social media takes time to work, it requires
continuous efforts to be successful.
• Branding should be consistent.
• Reporting, analysis and adjustment is key.

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