1. Link Building In 2013 & Beyond....
Special presentation w/ Justin Lewis & Michael Brown

2. Let's Start With Link Building
Directories (value down slightly)
Articles (down)
Web 2.0 (Squidoo, Hub Pages, Blogger etc.) (up)
Forums (great for word of mouth traffic)
Automated links (Most dead)
Answer Sites (links are nofollow but good word of mouth
so worth doing)
Blog Commenting (about the same - don't spam)
Anchor text matters less (use several versions)
All other solo link building is about the same
Google PR still important

3. Rules For Link Building
Use an anchor text variety
Include... click here, check it out, just the URL, brand
name of your website along with keywords
Get links from more than a few sources
The more (safe) places the better
The more places the less spammy it looks
Don't worry about do and nofollow links - some of the best
links are from nofollow because of the source (Youtube)

4. What I Am Focusing On
Great Unique Content
Social Media
Focus on where people hangout at
Guest Blogging & Outreach
Less Link Building But Still Doing it
When link building, focus on where traffic is at

5. Why Great Content?
It's unique to you - sets you apart
People want to read it
Get shared more
Would you share something you've read before several
times by someone else with a friend?
People link to it for free

6. How To Produce Great Content
Find what your industry wants but isn't writing or
producing enough of
Find out in forums, on social media, investigating other
sites, search by keyword
Produce what they have but better
Put some time and effort into making it as helpful as
possible
Length doesn't matter as much as value
Include charts, graphs, images, videos whenever possible
- adds value and presentation
Also think of "how much this will help/matter to my
audience"

7. Connecting With Social Media
Get on Facebook, Twitter and Google Plus
Interact whenever possible
Social traffic rising STILL
My results: 90% of people I personally interact with BUY
from me

8. How To Use Social Media
Share your posts
Daily wisdom (expert)
Create a Google Plus Page, Facebook Fanpage (can be
separate from personal account) and a Twitter Profile
Ask opinions to improve what you're doing (shows how
important your listener/reader is)
Interact with people!
Build a Fan page in minutes
http://www.nicheoptimizer.com/ffpr/the-almighty-fan-page/

9. Guest Blogging
More than just a link
Get your website more attention (traffic)
Lifetime traffic on high traffic blogs
Can link build to their blog post to boost in rankings too

10. Good Guest Blogging Ideas
Write amazing content for your guest post - In fact, give
them some of your best stuff
Wow their readers and the blogger
Find complimentary topics to guest blog about
i.e. if they write about dog training maybe write about a
specific kind of dog training like outdoor potty training
Avoid topics they've covered in detail over and over
unless you have a good twist
Only give them unique content (they'll love you for it)
Find them on Google "keywords"+guest posting

11. Recap
Keep building links (but diversify)
Keep utilizing forums
Use and engage on social media (relationships!)
Guest post whenever possible
Guest post with great content
Create your own great content that people will link to and
share
Be unique!

12. Podcast Show Notes & Resources
This episode: nicheoptimizer.com/osp5
Podcast: nicheoptimizer.com/podcast
Need Creativity?
nicheoptimizer.com/why-you-searched

13. Thank You + Exclusive Training
www.nicheoptimizer.com
Thank You For Listening!