3. Relevant Data
Average conference delegate over 3 days:
Produces 61 lbs/27+kgs of solid waste
Uses 846 gallons/3202+ liters of waste
Produces 1419 lbs/643+ kgs of ghgs
Data Source: US Environmental Protection Agency
4. More facts…
79% of buyers deliberately
avoid destinations/venues
known to have poor
environmental records
Source: IMEX 3rd Annual Survey Results 2008
5. More facts…
Planners are or expect to
plan a green meeting
during the next year…
Association 42%
Corporate 36%
Independent 35%
2008 Meetings Market Trends Survey
15. MAKE THE BEST BUSINESS
DECISION
(44%) confused by the term “sustainability”
(71-75%) don’t know which
product/company is sustainable
(34%) willing to pay for sustainable goods
(21%) actually buying more sustainably
Source: Sustainability: The Rise of Consumer Responsibility, The Hartman Group, Inc., January 2009.
16. MAKE THE BEST BUSINESS
DECISION
• Rethink
• Reduce
• Reuse
• Recycle
• Re-pay
23. SHARE THE STORY
Greenwashing:
“The act of misleading consumers
regarding the environmental practices
of a company or the environmental
benefits of a product or service.”
Source: Terrachoice
24.
25. Over the top images
Fluffy language Nothing to do
with product
26. Gives a good feeling
Claims that are
product relevant
A recognised 3rd party label Significant and
major green
commitments