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THE AATSINKI SEASON
GOALS
CREATE A TRUE COMPANION EXPERIENCE
TELL THE STORY IN A DIFFERENT WAY
ENCOURAGE DEEPER EXPLORATION
ENCOURAGE ACTION
PROCESS
STORY AS SOFTWARE
PROCESS MASHUP
Concept
Script
Wireframes
Storyboards
Tech Spec
Design
Development
Concept -> Director
Script -> Writer
Wireframes -> Information Architect
Storyboards -> Interaction Designer
Tech Spec -> Software Architect
Design -> Interaction Designer
Development -> Software Architect
WIREFRAMES
STORY HACKATHON
TECHNOLOGIES
CHALLENGES
BREAKING THROUGH
THE CLUTTER
WEB APP
vs

MOBILE APP
RESOURCES
+

FUNDING
LESSONS LEARNED
AUDIO + NON-LINEAR
EXPERIENCE WORKS
DONโ€™T PUT BABY
(VIDEO) IN A BOX
THE AATSINKI PERSPECTIVE โ€ฆ IN FINNISH
SOCIAL MEDIA
MUST ENGAGE
DONโ€™T USE
HACKATHON CODE
FOR PRODUCTION
FINAL ANALYSIS
REAL DATA
โ€ฃ

11K VISITORS / 8.5K UNIQUE VISITORS
!

โ€ฃ

23% WERE REPEAT VISITORS โ€จ

โ€ฃ

50% OF VISITORS WERE FROM FINLAND
!

โ€ฃ

TRAFFIC SPIKED WHEN NEW SEASONS WERE RELEASED
!

โ€ฃ

AVERAGE VISIT DURATION: 5 MINUTES
!

โ€ฃ

DONATIONS AND EMAIL LIST SIGNUP
FilmGate 2014 Presentation of The Aatsinki Season

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FilmGate 2014 Presentation of The Aatsinki Season