All principles emerge only from the dominant schema. One can have principles without being a moralist/religious. That which comes from a non-dominant schema is not a principle even if it is referred to as a principle.

1. Principles of Alpha and Beta
Introduction
Michael Herlache MBA
Doctorate of Business Administration Candidate 2020
Principles
Introduction

2. Index
I. Introduction
Principles
Introduction

3. I. Introduction
• All principles emerge only from the dominant schema.
• One can have principles without being a moralist/religious
• That which comes from a non-dominant schema is not a principle
even if it is referred to as a principle.
• That which comes from a non-dominant schema is not a value even if
it is referred to as a value.
Principles
Introduction

4. I. The Principle of the Gender Archetype
• The male and the female should strive to be their gender archetype
• The male should be alpha (i.e. masculine) and the female should be
beta (i.e. feminine)
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Introduction

5. I. The Principle of the Love Archetype
• Both the male and the female should strive toward the love archetype
• The love archetype is monogamy between an alpha male and a beta
female
• Being monogamous with a beta female is alpha
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Introduction

6. I. The Principle of Providing
• The male should provide for the female in finance and the female
should provide for the male in love
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7. I. The Principle of Bioelectricity Maximization
• The male and female should strive to maximize bioelectricity rather
than money.
• Bioelectricity for the male is maximized with health, love, and finance
(i.e. perpetuity + meaningful work)
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8. I. The Principle of Love
• The male and female should have sex, cuddle, and commit daily
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9. I. The Principle of Perpetuity
• The male should build or buy one perpetuity in life and use this to pay
for expenses (i.e. passive income)
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10. I. The Principle of Health
• The male and female should workout daily
• The male doing bodybuilding (and running when a mesomorph or
endomorph)
• The female doing cardio
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11. I. The Principle of Style
• The male should wear business casual or business formal or be
wearing fitness clothing
• The female should wear feminine clothing (i.e. dresses, skirts) or be
wearing fitness clothing
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Introduction