23. a uniqueness of the brand not otherwise made in that particular industry
24. so strong that it can move the masses, i.e., pull over new customers“When it absolutely, positively has to be there overnight” Federal Express (FedEx) dominated the package shipping market in the past several decades.
44. If you have 300 followers on twitter, a good goal is to gain 30-50 more followers in first month/campaign (10–15% increase)
45. As the starting numbers get larger, the goals will get larger. Also, stress that there is usually an initial fast growth that will slow down after the first couple months – not to be discouraging, just realistic.
People who like a brand on Facebook, follow a brand on Twitter or subscribe to a brand’s email newsletter, are more likely to buy and recommend.Earning a Facebook Like, by hook or by crook, is a success, but it’s a success at a very tactical level. If I have a client with a campaign completely focused on getting Facebook Likes, I’ll do what I can to show that this tactic should be working towards a broader strategy (using Facebook to tell people about your brand), which in turn should drive towards a business goal (getting people to spend money on your brand). Far too often, I’ll see Facebook campaigns that are very successful at getting a lot of Likes during the campaign, but I’ll have no concept of what to say to people after the campaign is done. When you earn yourself a Facebook Like, you’ve successfully opened up a line of communication with a potential customer and his or her friends. What you communicate after that is where we should look for real lasting success. .
“Grow my network” (FB Likes, EM Contacts, TW Followers)use new template to: promote their Unique Selling Proposition and business update/newscall to action could be: “share this on your FB page”, “Like us to see our weekly specials” “forward to a friend”“Run a promotion” (Sales, Donations, Members, etc) use new template to: design a killer offer that highlights their USP call to action will be – take us up on our offer today“Make a Newsletter” – (Keep top of mind, inform, share news)We have a quick and easy template to get u started with CTCTuse very simple or new template to:share some news, update, etchighlight their USP, grow their audience
“Grow my network” (FB Likes, EM Contacts, TW Followers)use new template to: promote their Unique Selling Proposition and business update/newscall to action could be: “share this on your FB page”, “Like us to see our weekly specials” “forward to a friend”“Run a promotion” (Sales, Donations, Members, etc) use new template to: design a killer offer that highlights their USP call to action will be – take us up on our offer today“Make a Newsletter” – (Keep top of mind, inform, share news)We have a quick and easy template to get u started with CTCTuse very simple or new template to:share some news, update, etchighlight their USP, grow their audience
When they launched their USP of: "Federal Express: When it absolutely, positively has to be there overnight." It allowed Federal Express to emerge as the dominant leader in the industry, taking market share rapidly, and also increasing its sales and profits.Problem - I have to get this package delivered quick!