How much is a Facebook fan worth? In April 2013 Syncapse attempted to answer that question through the release of its latest research study, "THE VALUE OF A FACEBOOK FAN 2013: REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA" (updating previous Syncapse research from 2010). Michael Carney of Netmarketing Courses has prepared this presentation summarising the new study, as one of the resources available for our online training courses in social media marketing. For more information, please see http://www.netmarketingcourses.com or follow us online: http://www.facebook.com/netmarketingcourses http://www.linkedin.com/company/netmarketing-courses http://www.youtube.com/netmarketingcourses http://www.gplus.to/netmarketingcourses http://www.twitter.com/netmarketingc

1. ONLINE TRAINING COURSES FOR BUSINESSES
VALUE OF A
FACEBOOK
FAN 2013
WWW.NETMARKETINGCOURSES.COM

2. Results of a 2013
research study by
THE VALUE OF A FACEBOOK FAN 2013:
REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA
http://www.syncapse.com/value-of-a-facebook-fan-2013
As Reported by www.netmarketingcourses.com

3. SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013
$174.17
U.S.
AVERAGE VALUE OF A FACEBOOK FAN

4. The Syncapse study indicates that
BRANDS WITH LOWER RETAIL PRICES
OR PRODUCTS THAT HAVE A
FREQUEST REPEAT PURCHASE CYCLE
have lower Fan values

5. $70.16
SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013
A COCA-COLA FAN ON FACEBOOK IS WORTH

6. $132.88
SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013
A DISNEY FAN

7. $289.88
SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013

8. $405.54
SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013

9. $1,613.11
SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013

10. FANS SPEND MORE

11. $610
$256
FANS NON-
FANS

12. $292
$188
FANS NON-FANS

13. $125FANS
NON-FANS $83

14. $112
$62
FANS NON-FANS

15. AND FACEBOOK FANS
ARE MORE LIKELY
TO BUY YOUR
PRODUCTS

16. 79%PURCHASE INTENTION
NON-FANS 23%

17. 89%PURCHASE INTENTION
NON-FANS 56%

18. 86%PURCHASE INTENTION
NON-FANS 60%

19. HOW SYNCAPSE CALCULATED
FAN VALUES

20. 1. PRODUCT SPENDING
The difference in spending habits
on each brand within the category

21. 2. LOYALTY
The consumer intention to keep
purchasing the brand in the future

22. 3. PROPENSITY TO RECOMMENDED
Probability and propensity for word-of-mouth
recommendations to lead to future sales
image courtesy
flickr.com/photos/pyth0ns/6773415631/

23. 4. MEDIA VALUE
Efficiencies of earned reach and frequency
via the Facebook platform
image courtesy http://www.flickr.com/photos/jrhode/4169516827/

24. 5. ACQUISITION COST
Efficiency of Fans
in enticing others
to participate and drive
organic membership
image courtesy http://www.flickr.com/photos/ax2groin/539877487/

25. 6. BRAND AFFINITY
The perceived personality or the emotional draw
felt by Fans towards their brands

26. ONLINE TRAINING COURSES FOR BUSINESSES
FOLLOW US
facebook.com/netmarketingcourses
linkedin.com/company/netmarketing-courses
youtube.com/netmarketingcourses
gplus.to/netmarketingcourses
twitter.com/netmarketingc
WWW.NETMARKETINGCOURSES.COM