5. EU e-Privacy Law (‘the cookie law’) enacted
May 2012 www.ico.org.au
‘Firefox 22 to stop eating 3rd Party Cookies’
Wired Magazine Feb 25th 2013
IE10 Ships with ‘Do Not Track’ as standard’
Wired magazine January 2013
The Problem of the disappearing cookie…
www.funbox.com
10. • RTB Buys with Retargeting:
– CTR on average 2.5x higher than normal display
media
– Social re-targeting can be 10x higher
– With Pinpoint, increase of visibility of 30%
– Increase in conversion +5%
The low-hanging fruit of online marketing If you’re not retargeting, then you’re missing out…50% of online marketing budget – goes to traffic search 50% spent on retargeting in Germany, France UK…
2 % of visitors to an E-Commerce site buy The user browses your site but leaves without making a purchase. We gather data on that user’s behavior during this sessionAlgorithms combine product intelligence withintentpredictionfrom the session to display an ad based on the user’s previous session/sAlgorithms combine product intelligence withintentpredictionfrom the session to display an ad based on the user’s previous session/s
Added to which, you have security software and corporate settings +
Getting customers to visit your site is expensive. Our testing tells us that within 24 hours, we see the cookie pool degrade as much as 55%... Within a week, we see less than 25% visibility
Via pinpoint, we can track users, without cookies, over multiple devices
