SlideShare uma empresa Scribd logo
1 de 17









Providing the worldwide leading
       technology platform for the personalized web
FULLY AUTOMATED // PERSONALIZED & HIGHLY TARGETED // BASED ON MACHINE LEARNING & REAL TIME DATA
BIG DATA – Die Daten sind schon da!




                                      IPTV
3-5“   7-10“   20-30“   40-60“
















Enabling real time
personalization
 WHERE EVERY INDIVIDUAL GETS THE RIGHT CONTENT
 WITHOUT SEARCHING FOR
 ONLY SEES
 PERSONALIZED ADVERTISING
 AND RECEIVES THE
 RIGHT PRODUCT RECOMMENDATIONS
 IN REAL TIME AND ON ANY DEVICE FROM
 WEB & MOBILE TO RADIO & TV
   www.sap-arena.de








Conversionsteigerung durch Echtzeit-Matching von
Nutzern mit Produktdaten, Content und Werbung




 http://
PERSONALIZATION
FOR E-COMMERCE
Convert+ generates a
personalized landing page for
each individual
SOCIAL AND
INTERST GRAPH
PERSONALIZATION
Convert+ generates a
personalized user
experience on any device
with any content
HÖHERE UMSÄTZE DURCH PERSONALISIERUNG



  Conversion
  Neukunden




                                                                  328%
                                                       221%
                           146%           191%
                114%
A/B/n Testing
& Optimierung




                                                                             Zeit: ~12 Wochen

                       Live Daten einer unserer deutschen eCommerce Kunden
SUCCESS STORIES

Mais conteúdo relacionado

Destaque

Group 2 Final Presentation
Group 2 Final PresentationGroup 2 Final Presentation
Group 2 Final Presentation
smg778s
 
11 Literaturverzeichnis und_empfehlungen_fh_salzburg_multimedia_technologie_s...
11 Literaturverzeichnis und_empfehlungen_fh_salzburg_multimedia_technologie_s...11 Literaturverzeichnis und_empfehlungen_fh_salzburg_multimedia_technologie_s...
11 Literaturverzeichnis und_empfehlungen_fh_salzburg_multimedia_technologie_s...
Michael Altendorf
 
Group 3 Final Presentation
Group 3 Final PresentationGroup 3 Final Presentation
Group 3 Final Presentation
smg778s
 
Michael Altendorf, ADTELLIGENCE - How to start a Venture
Michael Altendorf, ADTELLIGENCE - How to start a VentureMichael Altendorf, ADTELLIGENCE - How to start a Venture
Michael Altendorf, ADTELLIGENCE - How to start a Venture
Michael Altendorf
 
ADTELLIGENCE White Paper: Monetizationof strategies and business models for S...
ADTELLIGENCE White Paper: Monetizationof strategies and business models for S...ADTELLIGENCE White Paper: Monetizationof strategies and business models for S...
ADTELLIGENCE White Paper: Monetizationof strategies and business models for S...
Michael Altendorf
 

Destaque (14)

Adtelligence - Starting a company in Germany - Mannheim MBA School
Adtelligence - Starting a company in Germany - Mannheim MBA SchoolAdtelligence - Starting a company in Germany - Mannheim MBA School
Adtelligence - Starting a company in Germany - Mannheim MBA School
 
Group 2 Final Presentation
Group 2 Final PresentationGroup 2 Final Presentation
Group 2 Final Presentation
 
11 Literaturverzeichnis und_empfehlungen_fh_salzburg_multimedia_technologie_s...
11 Literaturverzeichnis und_empfehlungen_fh_salzburg_multimedia_technologie_s...11 Literaturverzeichnis und_empfehlungen_fh_salzburg_multimedia_technologie_s...
11 Literaturverzeichnis und_empfehlungen_fh_salzburg_multimedia_technologie_s...
 
Group 3 Final Presentation
Group 3 Final PresentationGroup 3 Final Presentation
Group 3 Final Presentation
 
Temperate Forest
Temperate Forest Temperate Forest
Temperate Forest
 
Data protection and privacy in the social web en 17072010
Data protection and privacy in the social web en 17072010Data protection and privacy in the social web en 17072010
Data protection and privacy in the social web en 17072010
 
Lecture Entrepreneurship -The Art of the Start - How to start a Venture Capit...
Lecture Entrepreneurship -The Art of the Start - How to start a Venture Capit...Lecture Entrepreneurship -The Art of the Start - How to start a Venture Capit...
Lecture Entrepreneurship -The Art of the Start - How to start a Venture Capit...
 
Entrepreneurship Bootcamp - The Art of the Start - How to start a venture bac...
Entrepreneurship Bootcamp - The Art of the Start - How to start a venture bac...Entrepreneurship Bootcamp - The Art of the Start - How to start a venture bac...
Entrepreneurship Bootcamp - The Art of the Start - How to start a venture bac...
 
Michael Altendorf, ADTELLIGENCE - How to start a Venture
Michael Altendorf, ADTELLIGENCE - How to start a VentureMichael Altendorf, ADTELLIGENCE - How to start a Venture
Michael Altendorf, ADTELLIGENCE - How to start a Venture
 
TEDx Rhein-Main Michael Altendorf February 2011 - Virtual Identity and the en...
TEDx Rhein-Main Michael Altendorf February 2011 - Virtual Identity and the en...TEDx Rhein-Main Michael Altendorf February 2011 - Virtual Identity and the en...
TEDx Rhein-Main Michael Altendorf February 2011 - Virtual Identity and the en...
 
Next big things in Intenet 2013 - Big Data, Social, Mobile and Real Time Pers...
Next big things in Intenet 2013 - Big Data, Social, Mobile and Real Time Pers...Next big things in Intenet 2013 - Big Data, Social, Mobile and Real Time Pers...
Next big things in Intenet 2013 - Big Data, Social, Mobile and Real Time Pers...
 
ADTELLIGENCE White Paper: Monetizationof strategies and business models for S...
ADTELLIGENCE White Paper: Monetizationof strategies and business models for S...ADTELLIGENCE White Paper: Monetizationof strategies and business models for S...
ADTELLIGENCE White Paper: Monetizationof strategies and business models for S...
 
Entrepreneurship bootcamp the Art of the Start - Raising Capital, Business Mo...
Entrepreneurship bootcamp the Art of the Start - Raising Capital, Business Mo...Entrepreneurship bootcamp the Art of the Start - Raising Capital, Business Mo...
Entrepreneurship bootcamp the Art of the Start - Raising Capital, Business Mo...
 
MBA School Mannheim - How to write a Business Plan _Entrepreneurship Club
MBA School Mannheim - How to write a Business Plan _Entrepreneurship Club MBA School Mannheim - How to write a Business Plan _Entrepreneurship Club
MBA School Mannheim - How to write a Business Plan _Entrepreneurship Club
 

Semelhante a St Galler Internettag Michael Altendorf Adtelligence - Big Data, Personalization & Customer Intelligence

How to stop fingerpointing when your application is down
How to stop fingerpointing when your application is downHow to stop fingerpointing when your application is down
How to stop fingerpointing when your application is down
Compuware ASEAN
 
Neosesame key factors for a successfull mobile app
Neosesame key factors for a successfull mobile appNeosesame key factors for a successfull mobile app
Neosesame key factors for a successfull mobile app
neosesame
 
Key factors for a successfull mobile app vslideshare
Key factors for a successfull mobile app vslideshareKey factors for a successfull mobile app vslideshare
Key factors for a successfull mobile app vslideshare
neosesame
 

Semelhante a St Galler Internettag Michael Altendorf Adtelligence - Big Data, Personalization & Customer Intelligence (20)

Introducing TimeSaved - the efficient property inventory app
Introducing TimeSaved - the efficient property inventory appIntroducing TimeSaved - the efficient property inventory app
Introducing TimeSaved - the efficient property inventory app
 
IDenTV Video Content Recognition Overview
IDenTV Video Content Recognition OverviewIDenTV Video Content Recognition Overview
IDenTV Video Content Recognition Overview
 
ProgrammatiCon 2017 - The Future of Facebook Ads - Peter Podolinsky, ROI Hunter
ProgrammatiCon 2017 - The Future of Facebook Ads - Peter Podolinsky, ROI HunterProgrammatiCon 2017 - The Future of Facebook Ads - Peter Podolinsky, ROI Hunter
ProgrammatiCon 2017 - The Future of Facebook Ads - Peter Podolinsky, ROI Hunter
 
Competitive EDGE - Data Driven Differentiation
Competitive EDGE - Data Driven DifferentiationCompetitive EDGE - Data Driven Differentiation
Competitive EDGE - Data Driven Differentiation
 
Lunch and Learn and Sneakers
Lunch and Learn and SneakersLunch and Learn and Sneakers
Lunch and Learn and Sneakers
 
If you stream it, will they watch? A web Tv plattform development
If you stream it, will they watch? A web Tv plattform developmentIf you stream it, will they watch? A web Tv plattform development
If you stream it, will they watch? A web Tv plattform development
 
Optimizely Product Vision: The Future of Experimentation
Optimizely Product Vision: The Future of ExperimentationOptimizely Product Vision: The Future of Experimentation
Optimizely Product Vision: The Future of Experimentation
 
Security is Just the Start with Intelligent Video - March Networks
Security is Just the Start with Intelligent Video - March NetworksSecurity is Just the Start with Intelligent Video - March Networks
Security is Just the Start with Intelligent Video - March Networks
 
Rewarded Video Advertising: How to Engage the Mobile Gamer
Rewarded Video Advertising: How to Engage the Mobile GamerRewarded Video Advertising: How to Engage the Mobile Gamer
Rewarded Video Advertising: How to Engage the Mobile Gamer
 
Order THIS! ERP for Retail Industry, Order- Warehouse- Purchasing Management
Order THIS! ERP for Retail Industry, Order- Warehouse- Purchasing ManagementOrder THIS! ERP for Retail Industry, Order- Warehouse- Purchasing Management
Order THIS! ERP for Retail Industry, Order- Warehouse- Purchasing Management
 
Cisco Connect 2018 Thailand - Cisco CMX leverage your wireless network to imp...
Cisco Connect 2018 Thailand - Cisco CMX leverage your wireless network to imp...Cisco Connect 2018 Thailand - Cisco CMX leverage your wireless network to imp...
Cisco Connect 2018 Thailand - Cisco CMX leverage your wireless network to imp...
 
How to stop fingerpointing when your application is down
How to stop fingerpointing when your application is downHow to stop fingerpointing when your application is down
How to stop fingerpointing when your application is down
 
IDenTV The Next Evolution in Big Video Data
IDenTV The Next Evolution in Big Video DataIDenTV The Next Evolution in Big Video Data
IDenTV The Next Evolution in Big Video Data
 
DevOps Transformation at Dynatrace and with Dynatrace
DevOps Transformation at Dynatrace and with DynatraceDevOps Transformation at Dynatrace and with Dynatrace
DevOps Transformation at Dynatrace and with Dynatrace
 
Using Rapid Process Improvement to Transform the Customer Experience
Using Rapid Process Improvement to Transform the Customer ExperienceUsing Rapid Process Improvement to Transform the Customer Experience
Using Rapid Process Improvement to Transform the Customer Experience
 
Starting A Successful ISV Business with Salesforce (October 13, 2014)
Starting A Successful ISV Business with Salesforce (October 13, 2014)Starting A Successful ISV Business with Salesforce (October 13, 2014)
Starting A Successful ISV Business with Salesforce (October 13, 2014)
 
Revu.portfolio.062021 (en)
Revu.portfolio.062021 (en) Revu.portfolio.062021 (en)
Revu.portfolio.062021 (en)
 
Neosesame key factors for a successfull mobile app
Neosesame key factors for a successfull mobile appNeosesame key factors for a successfull mobile app
Neosesame key factors for a successfull mobile app
 
Key factors for a successfull mobile app vslideshare
Key factors for a successfull mobile app vslideshareKey factors for a successfull mobile app vslideshare
Key factors for a successfull mobile app vslideshare
 
Neosesame Key factors for a successfull mobile app
Neosesame Key factors for a successfull mobile appNeosesame Key factors for a successfull mobile app
Neosesame Key factors for a successfull mobile app
 

Mais de Michael Altendorf

Kapitel 6 Marktforschung & -Analyse Michael Altendorf FH Salzburg Multimedia ...
Kapitel 6 Marktforschung & -Analyse Michael Altendorf FH Salzburg Multimedia ...Kapitel 6 Marktforschung & -Analyse Michael Altendorf FH Salzburg Multimedia ...
Kapitel 6 Marktforschung & -Analyse Michael Altendorf FH Salzburg Multimedia ...
Michael Altendorf
 
Kapitel 10 Existenzgründung Praxisbeispiel Michael Altendorf FH Salzburg SS 2010
Kapitel 10 Existenzgründung Praxisbeispiel Michael Altendorf FH Salzburg SS 2010Kapitel 10 Existenzgründung Praxisbeispiel Michael Altendorf FH Salzburg SS 2010
Kapitel 10 Existenzgründung Praxisbeispiel Michael Altendorf FH Salzburg SS 2010
Michael Altendorf
 
Kapitel 1 Einleitung Michael Altendorf Fh Salzburg Multimedia Technologie Ss2010
Kapitel 1 Einleitung Michael Altendorf Fh Salzburg Multimedia Technologie Ss2010Kapitel 1 Einleitung Michael Altendorf Fh Salzburg Multimedia Technologie Ss2010
Kapitel 1 Einleitung Michael Altendorf Fh Salzburg Multimedia Technologie Ss2010
Michael Altendorf
 
Kapitel 5 Internet Economics Michael Altendorf FH Salzburg Multimedia Technol...
Kapitel 5 Internet Economics Michael Altendorf FH Salzburg Multimedia Technol...Kapitel 5 Internet Economics Michael Altendorf FH Salzburg Multimedia Technol...
Kapitel 5 Internet Economics Michael Altendorf FH Salzburg Multimedia Technol...
Michael Altendorf
 
Kapitel 4 Workshop Geschäftsmodelle der Internetstars FH Salzburg Multimedia ...
Kapitel 4 Workshop Geschäftsmodelle der Internetstars FH Salzburg Multimedia ...Kapitel 4 Workshop Geschäftsmodelle der Internetstars FH Salzburg Multimedia ...
Kapitel 4 Workshop Geschäftsmodelle der Internetstars FH Salzburg Multimedia ...
Michael Altendorf
 
Kapitel 2 Wie schreibt man einen Businessplan? Michael Altendorf FH Salzburg ...
Kapitel 2 Wie schreibt man einen Businessplan? Michael Altendorf FH Salzburg ...Kapitel 2 Wie schreibt man einen Businessplan? Michael Altendorf FH Salzburg ...
Kapitel 2 Wie schreibt man einen Businessplan? Michael Altendorf FH Salzburg ...
Michael Altendorf
 

Mais de Michael Altendorf (13)

Entrepreneurship Lecture - How to Start a Startup MBA School - University Man...
Entrepreneurship Lecture - How to Start a Startup MBA School - University Man...Entrepreneurship Lecture - How to Start a Startup MBA School - University Man...
Entrepreneurship Lecture - How to Start a Startup MBA School - University Man...
 
Intro Presentation - Future of eCommerce - Big Data, Social, Mobile & Real Ti...
Intro Presentation - Future of eCommerce - Big Data, Social, Mobile & Real Ti...Intro Presentation - Future of eCommerce - Big Data, Social, Mobile & Real Ti...
Intro Presentation - Future of eCommerce - Big Data, Social, Mobile & Real Ti...
 
ADTELLIGENCE - Social Targeting & Permission Marketing - Die Zukunft der Onli...
ADTELLIGENCE - Social Targeting & Permission Marketing - Die Zukunft der Onli...ADTELLIGENCE - Social Targeting & Permission Marketing - Die Zukunft der Onli...
ADTELLIGENCE - Social Targeting & Permission Marketing - Die Zukunft der Onli...
 
Kapitel 8 Raising Venture Capital Michael Altendorf FH Salzburg SS2010
Kapitel 8 Raising Venture Capital Michael Altendorf FH Salzburg SS2010Kapitel 8 Raising Venture Capital Michael Altendorf FH Salzburg SS2010
Kapitel 8 Raising Venture Capital Michael Altendorf FH Salzburg SS2010
 
Kapitel 6 Marktforschung & -Analyse Michael Altendorf FH Salzburg Multimedia ...
Kapitel 6 Marktforschung & -Analyse Michael Altendorf FH Salzburg Multimedia ...Kapitel 6 Marktforschung & -Analyse Michael Altendorf FH Salzburg Multimedia ...
Kapitel 6 Marktforschung & -Analyse Michael Altendorf FH Salzburg Multimedia ...
 
Kapitel 10 Existenzgründung Praxisbeispiel Michael Altendorf FH Salzburg SS 2010
Kapitel 10 Existenzgründung Praxisbeispiel Michael Altendorf FH Salzburg SS 2010Kapitel 10 Existenzgründung Praxisbeispiel Michael Altendorf FH Salzburg SS 2010
Kapitel 10 Existenzgründung Praxisbeispiel Michael Altendorf FH Salzburg SS 2010
 
Kapitel 1 Einleitung Michael Altendorf Fh Salzburg Multimedia Technologie Ss2010
Kapitel 1 Einleitung Michael Altendorf Fh Salzburg Multimedia Technologie Ss2010Kapitel 1 Einleitung Michael Altendorf Fh Salzburg Multimedia Technologie Ss2010
Kapitel 1 Einleitung Michael Altendorf Fh Salzburg Multimedia Technologie Ss2010
 
Kapitel 5 Internet Economics Michael Altendorf FH Salzburg Multimedia Technol...
Kapitel 5 Internet Economics Michael Altendorf FH Salzburg Multimedia Technol...Kapitel 5 Internet Economics Michael Altendorf FH Salzburg Multimedia Technol...
Kapitel 5 Internet Economics Michael Altendorf FH Salzburg Multimedia Technol...
 
Kapitel 4 Workshop Geschäftsmodelle der Internetstars FH Salzburg Multimedia ...
Kapitel 4 Workshop Geschäftsmodelle der Internetstars FH Salzburg Multimedia ...Kapitel 4 Workshop Geschäftsmodelle der Internetstars FH Salzburg Multimedia ...
Kapitel 4 Workshop Geschäftsmodelle der Internetstars FH Salzburg Multimedia ...
 
Kapitel 2 Wie schreibt man einen Businessplan? Michael Altendorf FH Salzburg ...
Kapitel 2 Wie schreibt man einen Businessplan? Michael Altendorf FH Salzburg ...Kapitel 2 Wie schreibt man einen Businessplan? Michael Altendorf FH Salzburg ...
Kapitel 2 Wie schreibt man einen Businessplan? Michael Altendorf FH Salzburg ...
 
Monetarisierung von Social Networks Medientage 2009 München
Monetarisierung von Social Networks Medientage 2009 MünchenMonetarisierung von Social Networks Medientage 2009 München
Monetarisierung von Social Networks Medientage 2009 München
 
Rhein Neckar Technology Ventures201109in Mannheim
Rhein Neckar Technology Ventures201109in MannheimRhein Neckar Technology Ventures201109in Mannheim
Rhein Neckar Technology Ventures201109in Mannheim
 
Kapitel 3 Geschäftsmodelle im Internet / Web 2.0 Michael Altendorf Multimedia...
Kapitel 3 Geschäftsmodelle im Internet / Web 2.0 Michael Altendorf Multimedia...Kapitel 3 Geschäftsmodelle im Internet / Web 2.0 Michael Altendorf Multimedia...
Kapitel 3 Geschäftsmodelle im Internet / Web 2.0 Michael Altendorf Multimedia...
 

Último

Último (20)

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 

St Galler Internettag Michael Altendorf Adtelligence - Big Data, Personalization & Customer Intelligence