Despite a sluggish economy, events of all types have experienced growth in both registrations and fundraising. Are you taking advantage of this growing channel? Join Andy Welkley, Product Marketing Manager at Blackbaud for Peer-to-Peer solutions for a quick overview of how you can empower your participants to reach their personal and social circles and fundraise on your behalf with Blackbaud's Friends Asking Friends.

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GET PERSONAL WITH
PEER TO PEER EVENT FUNDRAISING
Peer-to-Peer Fundraising Resources:
• https://www.blackbaud.com/FAF
• www.blackbaud.com/npexperts
• www.npengage.com

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It is more about their NETWORK,
than their NETWORTH!
WHAT’S DIFFERENT ABOUT PEER 2 PEER?

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HOW CAN THE ORGANIZATION MAKE A DIFFERENCE?

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WHO TALKS TO WHO? (OR IS IT WHOM?)

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• Empower TEAMS of development associates!
- Teach them to set up Personal Pages
- Create content for Email campaigns
- Social Sharing – donors and participants are there
• JOIN THEM!
- Mobile – Fundraising on the go!
PARTICIPANTS TO THEIR NETWORK

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MAKE IT PART OF THEIR PAGE

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GIVE AND RECEIVE ENCOURAGEMENT!

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SOCIAL MEDIA

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MOBILE – BE WHERE THE DONORS ARE!
Mobile application
Mobile optimized forms!

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Turn Participants into Fundraisers!
- ‘Personal Trainer’ coaching emails, tips & tricks
- Automatically send emails based on activities
- Look for most active participants, not just top $$
ORGANIZATIONS TO THE PARTICIPANTS

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YOU CAN
HELP YOUR
SUPPORTERS!

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Make it Easy!
Provide a fundraising tool kit!
PUT TIPS AND TRICKS ON YOUR SITE

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COACH AND MOTIVATE!

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CREATE
ENGAGING
CONTENTW I T H O U T G R E A T C O N T E N T
S O C I A L M E D I A I S U S E L E S S

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PHOTOS

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FIRST, THE BAD NEWS

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SO - BRING ‘EM BACK!!

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Not all fundraisers are created equal!
• Does the organization treat captains, top fundraisers and past
participants differently?
• Segment your lists – Team Captains / Returning participants / All
- Team Captain support with recruiting messages
- Reach BOTH groups early in the process
- Create incentives for top performers & captains
ORGANIZATIONS TO CAPTAINS / TOP PERFORMERS

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AND, WHAT DO THEY RAISE?

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FRIENDS ASKING FRIENDS:
MOBILE / SOCIAL / SIMPLE
Empower, Reach & Manage
Fundraise
with Friends
Mobile app
Social tools
enable
sharing
across major
networks
Proven
Techniques
to Maximize
Their
Fundraising
Maintain
Momentum
with
Retention
Features
Support from start to finish and beyond
Intuitive
design tools
put
organization
in control
Rapid and
Efficient
Implementation