1. 3. What have you
learned from your
audience feedback ?

2. A. The overall topic of our documentary is about the
evolution of technology and how technology has
evolved over the years.
B. The three episodes would be about:
1. The evolution of computers- How computers have become smaller
and the increase of more portable forms/mobile forms of computing.
Also how computers have now become a part of technology (positively
and negatively.
2. The Evolution of video games- How video games have become more
interactive, violent, improvement of images and the change in
representation of gender.
3. The evolution of Mobile phones- How mobile phones have become
smaller, they are no longer used to just make phone calls, they can do a
number of functions that a computer can do.

3. C.
The purpose of our documentary is to inform
people about changing technologies. We are
educating our audience on how computers,
games and phones now differ from the
traditional forms. We will show this by
comparing the traditional forms to the newer
forms.

4. D.
Who is your target audience How did you decide on choosing a target
audience?
Our target audience is young people aged We decided to choose a target audience
16-24 years old. Young people that watch of this age range because our
TV and have interest in popular culture in documentary would be shown at 9pm
order to understand the references being and some of the material shown in our
made in our documentary. documentary might not be suitable for an
audience under the age of 16.

5. E.
• Our target audience would want to watch our
documentary because its educational and
informs them about how certain media
products have changed and how it is affecting
society.

6. How we attracted our audience through forms and
conventions
List of Forms used Why would your target audience be
attracted to your documentary through
forms?
 Shot distances
 Music
 Transitions

7. List of conventions used Why would your target audience be
attracted to your documentary through
the conventions?
 Presenter  We chose to use a young presenter
 Voiceover wearing young casual clothing. This
 Cutaways would attract our audience because
 Montage the presenter is dressed in a way that
 Background music isn’t intimidating or off putting.
 We used voiceovers in order to
illustrate some of the footage shown
to show variation in the way the
documentary is presented so that our
target audience doesn’t get bored.
 The montage at the beginning will
entice the audience to want to watch
the rest of the documentary because it
gives them an insight as to what the
whole documentary would be about.
 The background music will make the
documentary more enjoyable
especially when there are images with
no voiceover from the presenter.

8. Draft 1 audience feedback
Conventions Good use of interviews
Music There should have been music when there was no sound.
Sounds The presenter had a clear voice. At one point the presenters
voice overlapped with the expert sociologist, so that needs to
be fixed.
Mise-en-scene The presenter had very simple clothes.
Other comments:
WWW EBI
• Incorporating footage of • Elaborate more on themes.
video games. • Fix overlap
• All themes of the
documentary were picked
up.

9. Draft 3 audience feedback
Name: Marie-Teresa
Age: 18
Conventions We interviewed an expert sociologist to ask her opinion on
the representation of gender in video games.
Music The music was too low.
Sounds It was very hard to here the presenter due to the fact that the
background noise was too loud.
Other comments:
WWW
• The different images of video games and
smart phones.
• The comparisons between old and new
video games.
• The documentary gave an insight in to
what the whole documentary would be
about without giving to much away.

10. Names: Annie
Draft 3 audience feedback
Tracy
Age: 17
Conventions
Music The song choice was appropriate but not sure if it would
attract another age group.
Interview styling We asked members of the public questions.
Sounds The presenter couldn’t be heard at the beginning because of
the background noise. The voice of the presenter needs to be
clearer.
Shots Film making was good but the tilt shot of the school sign
wasn’t good because there was a vehicle interruption.
Mise-en-scene The presenters clothes were bland- the colour of the clothes
were too dark.
Other comments: EBI:
WWW: • The beginning of the documentary was engaging.
• The topic of women being sexualised in video games was clear • The presenter dressed in more colourful clothing.
• The title coming up on a typewriter was good because it’s old • Ask more members of the public on their
and the topic is about evolution of technology. opinions.
• The other topics in the documentary weren’t
made clear.

11. Audience Feedback Questions
Advert Draft 2/3/Final Draft
1. What do you think of our advert? Is it clear and affective? How? Why?
Draft 2: Video games clear and effective.
Draft 3: Yes, it shows the change of technology over time
Final Draft: The writing stands out more than the pictures
2. Are the images clear?
-Overall, from Draft 2/3 and final Draft advert ancillary, our target audiences have agreed that
the images are clear.
3. Is the text clear and easy to read?
- Overall, from Draft 2/3 and final Draft advert ancillary our target audiences have agreed that
the texts were easy to read
4. Does the advert relate to the overall topic? What does the image and text
communicate to you.
-Some of our target audiences do not agree, that the advert relates to the overall topic, such as
in Draft 2. However in Draft 3, our target audiences suggested that it is straight forward, as well as our Final
Draft.
5. What could be done to improve
Draft 2: All technology versus new.
Draft 3: Images of the games on the consoles.
Final Draft: The black writing needs to stand out more

12. Audience Feedback Questions
Double Page Spread -Draft 2/3/Final Draft
1. What do you think of our double page spread. How and why is it effective?
Draft 2: Not really
Draft 3: Good range of old and new technology, it is creative and rhetorical
Final Draft: Effective images, relate to topic, stands out.
2. Is the layout of the images and text clear?
Overall, from Draft 2/3 and final Draft double page spread ancillary, our target
audiences have agreed that the images and text were clear.
3. Are the sizes of the images and text appropriate.
Our target audiences have agreed that they were appropriate sizes.
4. Is the text easy to read?
Our target audiences have agreed that they were easy to read.
5. Does the double page spread relate to the overall topic of technology. How?
Our target audiences have agreed that our double page spread relates to our topic,
through the use of images, such as the binary codes and the difference types of
technology platforms that we have shown as examples.
6. What could be done to improve.
Draft 2: Better images to communicate evolution
Draft 3: Font change to communicate technology
Final Draft: Nothing, it was good.