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Oracal of bacon and social networking analysis final

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Mia Horrigan
Mia Horrigan
TecnologiaNegócios
1 de 27
Presented by Maria Murphy Horrigan Account Director Health and Human Services Regional lead for Business Analysis ABAA ACT Events/Comms Coordinator 11 Dec 2008 Social Networking Analysis, Communication & the “Oracle of Bacon”
Slideshare and blogs ,[object Object],[object Object],[object Object]
Clichés or Truisms? ,[object Object]
Clichés or Truisms? ,[object Object]
Clichés or Truisms? ,[object Object]
Clichés or Truisms? ,[object Object]
We are a networked world ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Multiplicity of networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who’s who in the Zoo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So what is Social Networking Analysis? ,[object Object],[object Object],[object Object]
How Kevin Bacon Cured Cancer
The Oracle of Bacon What’s the Kevin Bacon number of Robert Di Nero? Or in social networks language: What is the shortest path between Robert De Niro and Kevin Bacon?
Obama & Me Me & Obama = 3 Degrees
Relevance to BAs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What happens when we view these through the lens of social network analysis
Understanding Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networks – Key Terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Centralities reveal much about overall network structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Degree, Betweenness, and Closeness Centrality. "Kite Network" developed by David Krackhardt - http://www.orgnet.com/sna.html
Centrality in the Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.fmsasg.com/SocialNetworkAnalysis
Centrality in the Network ,[object Object],[object Object],[object Object],[object Object],[object Object],www.fmsasg.com/SocialNetworkAnalysis
Centrality in the Network ,[object Object],[object Object],[object Object],[object Object],[object Object],www.fmsasg.com/SocialNetworkAnalysis
Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
User Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
We’re all connected ,[object Object],[object Object],[object Object],[object Object]
Take home messages ,[object Object],[object Object],[object Object]
Fin Maria (Murphy) Horrigan Account Director Health & Human Services Regional Lead Business Analysis Email: mhorrigan@smsmt.com Blog: www.barocks.com www.slideshare.com/murph www.smsmt.com www.twitter.com/miahorri

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Oracal of bacon and social networking analysis final

  • 1. Presented by Maria Murphy Horrigan Account Director Health and Human Services Regional lead for Business Analysis ABAA ACT Events/Comms Coordinator 11 Dec 2008 Social Networking Analysis, Communication & the “Oracle of Bacon”
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  • 11. How Kevin Bacon Cured Cancer
  • 12. The Oracle of Bacon What’s the Kevin Bacon number of Robert Di Nero? Or in social networks language: What is the shortest path between Robert De Niro and Kevin Bacon?
  • 13. Obama & Me Me & Obama = 3 Degrees
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  • 18. Degree, Betweenness, and Closeness Centrality. "Kite Network" developed by David Krackhardt - http://www.orgnet.com/sna.html
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  • 27. Fin Maria (Murphy) Horrigan Account Director Health & Human Services Regional Lead Business Analysis Email: mhorrigan@smsmt.com Blog: www.barocks.com www.slideshare.com/murph www.smsmt.com www.twitter.com/miahorri

Notas do Editor

  1. Source: http://www.shanecurrie.id.au/photogallery/misc1/Its_A_Small_World_Mod.jpg
  2. Image: www.claimedix.com/Images/BRM.jpg
  3. Image : www.nature.com/.../v2/n12/images/nmat1032-i1.jpg pandemiclabs.com/.../02/fotolia_4881579_xs.jpg
  4. Two nodes are connected if they regularly talk to each other, or interact in some way. Andre regularly interacts with Carol, but not with Ike. Therefore Andre and Carol are connected, but there is no link drawn between Andre and Ike. This network effectively shows the distinction between the three most popular individual centrality measures: Degree Centrality, Betweenness Centrality, and Closeness Centrality. Diane has the most direct connections in the network. She is a 'connector' or 'hub‘. However connections are only to others in her immediate cluster. Heather has one of the best locations in the network -- she is between two important constituencies. She plays a 'broker' role. The good news is that she plays a powerful role in the network, the bad news is that she is a single point of failure. Fernando and Garth have fewer connections yet the pattern of their direct and indirect ties allow them to access all the nodes in the network more quickly.