Based on interactions with thousands of my readers and the Platform University members, I have developed the “5 Levels of Platform Growth.” The goal of this framework is to help you identify which level you are at, so you can focus on what is important now! You can find out more, including my free, three-part video series here: http://www.platformuniversity.com/revolution/roadmap/

1. PLATFORM UNIVERSITY PRESENTS
A COMPANION RESOURCE TO A ROADMAP TO RESULTS
from MICHAEL HYATT

2. Where you are in the development
of your platform will
determine where your primary
focusshould be

3. level 1: hobbyist
(REVENUE: LESS THAN $1,000 A YEAR)
Objective: Find your voice
1. Determine how you are going to deliver your message by using a:
2. Launch your home base
3. Consistently deliver content
blog podcast vlog
action items

4. level 2: serious hobbyist
(REVENUE: BETWEEN $1,001–$2,500 A YEAR)
Objective: Discover your audience, and work to add value
1. Install Google Analytics to learn how your content is resonating with your audience.
2. Create a Reader Survey to learn more about your audience, what they are
struggling with, and what they need.
3. Write a value proposition.
4. Engage with your audience in blog comments, social media, etc.
action items

5. level 3: Semi-Pro
(REVENUE: BETWEEN $2,501–$50,000 A YEAR)
Objective: Build your list and begin to monetize
1. Create an email incentive to build your list quickly
2. Begin selling advertising on your site
3. Select a few affiliates to promote with products you love
4. Start creating products
+
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6. level 4: Professional
(REVENUE: BETWEEN $50,001 TO $250,000 A YEAR)
Objective: Replace the income from your full-time job by creating more products, monetizing
your list, and adding more value to your audience
CREATE MORE PRODUCTS INCLUDING:
eBooks | Digital Courses | Live Events
Membership Sites | Coaching | Consulting
Speaking | Paid Webinars | Software
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7. level 5: Business Builder
(REVENUE: MORE THAN $250,000 A YEAR)
Objective: Leverage your success and build a sustainable business around it
1. Build a virtual team of professionals that allow you to do what you do best
2. Build the infrastructure for your business: accounting, customer service, and
everything you need to support the next level of growth
3. Get strategic about your promotional strategy far in advance, including automated
marketing, launch strategies, affiliate initiatives, etc.
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8. which level are you?
business builder
professional
semi-pro
serious hobbyist
hobbyist

9. For the full video explanation of the 5 Stages
as well as other resources for helping you grow your
platform faster and easier, visit: