The document discusses 9 steps for maximizing ROI from trade show leads: 1) Assign one person to collect leads each day and bring them back to the office. 2) Have one person review, prioritize and distribute leads to a customer database. 3) Prioritize leads as hot, warm or nurture. 4) Determine lead management reporting. 5) Customize follow-up communications. 6) Vary communication methods like calls, emails and mail. 7) Determine frequency and timing of follow-ups. 8) Follow-up with people you wanted to see but didn't. 9) Differentiate yourself through effective follow-up.

1. Maximizing Your ROI at Trade Shows Trade Show Lead Follow-UP With Melanie Wood Of M.H. Wood Consulting March 10, 2010