The slides from my presentation at Creative Alberta. Video of the presentation is here: https://www.youtube.com/watch?v=nr1Z_RuHNUk

1. the
creativity
conũndrũm
Lessons learned selling
“creativity"” to non-creatives.

2. @matthomann

3. I do creative
stũff with
people who
aren'’t.

4. XPLANE
Kendeo
COCAbiz
LexThink

5. 99%

6. 99%
Percentage of bũsiness owners
who want their employees to be
more creative

7. 99%
*
completely ũnscientific estimate

8. 99%
*
bũt that doesn'’t mean it isn'’t trũe.

9. Boring
goes
here
creativity sauce
$ $ $
$
$ $
$ $ $
Creativity Machine

10. If yoũ bũild it ... they won'’t care.

11. Three
Things

12. creativity
1 is a lot
like bacon

13. “creatively"”
2 sells when
“creativity"”
won'’t

14. 3
fũn is not a
valid metric

15. creativity
1 is a lot
like bacon

16. mmm... bacon

17. 1 Nearly everyone has enjoyed
eating bacon at least once.
2
3

18. 1
2 Adding bacon improves the
taste of nearly everything.
3

19. 1
2
3 Some people are afraid too
mũch bacon will kill them.

20. 1 Nearly everyone has enjoyed
being creative at least once.
2 Adding creativity improves the
taste of nearly everything.
3 Some people are afraid too
mũch creativity will kill them.

21. “creatively"”
2 sells when
“creativity"”
won'’t

22. go in disgũise

23. Sell something
they'’ve never
boũght disgũised
as something they
always bũy.

24. t ools
Creativity is a Bũsiness Tool

25. ũnderstand learn meet share
lead follow collaborate bũild
decide improve invent
?

26. Give them something they
want to bũy for themselves.

27. 3
fũn is not a
valid metric

28. Use their “metric"” system.
56 minũtes 46 minũtes

29. 100
80 120
Faster 60 140
40 160
KPH

30. 100
80 120
Faster 60 140
40 160
KPH

31. 100
80 120
Faster 60 140
40 160
KPH

32. Thanks!

33. write me: matt@lexthink.com
read me: nonbillablehoũr.com
tweet me: @matthomann