Presentation from January 18, 2012, at the Rocky Mountain Innosphere in Fort Collins, Colorado. For Colorado BioScience Association.

1. The Power of LinkedIn
Greg Olson :: Founder

2. Agenda
Stats
Ways to use LinkedIn
Build a better profile
Tips
Live examples: Online and Mobile
Questions

3. Who is GROWL?
 GROWL was started to support companies in their
digital marketing efforts.
 GROWL is a collaboration of the best minds in the industry. We
develop the greatest marketing experiences possible.
 We have over 30 years of marketing, product launch and sales
experience, with expertise in mobile, social media and digital
marketing.
Who is Greg Olson?
 Business Marketing Association National Board Member
 Speaker and writer on a variety of biotech, digital and mobile topics
 CBSA Committee member, Advamed member
 Over 15 years of biotech and medical device experience

6. 44 Million
IN THE UNITED STATES
56 Million
OUTSIDE THE UNITED STATES
428%
GROWTH IN BRAZIL
178%
GROWTH IN MEXICO
76%
GROWTH IN INDIA
72%
GROWTH IN FRANCE

8. Why Use
LinkedIn?

9. LinkedIn Features
 Group discussions
 Share your trip details
 Polling
 Update your profile, twitter style
 Events
 Stay informed with News
 Blog
 Unleash your presentations with Slideshare
 Collaborate: Huddle Workspaces

10. Do you have the right profile image?
 Are these good photos?

11. Does Your Profile Accurately Reflect You?
 Update your Skills
 What are you reading?
 Personalize your URL: www.linkedin.com/in/gpolson
 Customize your public URL
 Customize your website names, blog names, etc

13. CONNECT
 Who do you know?
 Past and present colleagues
 Friends
 Get introduced
 Join Groups
 Let people know your skills and interests

15. LinkedIn Profile Checklist:
 Craft an informative profile headline
 Display the appropriate photo
 Show off your education
 Develop a professional summary statement
 Update your status weekly
 Show your connectedness with LinkedIn Group Badges
 Collect Diverse Recommendations
 Claim your unique LinkedIn URL
 Share your work.

16. How to Build a LinkedIn Profile:
 Download Presentation & Tips:
www.growlagency.com/LinkedIn

17. CONNECT WITH US
GREG OLSON :: Founder
greg@growlagency.com
303 587 2847
www.growlagency.com
@digitalolson
@growlmobile
www.linkedin.com/in/gpolson

18. LETS GO ONLINE.