The document summarizes key findings from a presentation given by Hesham Al-Jehani of comScore at the 2013 mSport Summit. Some of the main points include:
- Smartphone ownership has risen rapidly across major European markets, with over half of consumers in the EU5 owning a smartphone.
- Growth in online sports audience and engagement is primarily coming from mobile access, with mobile driving a 54% increase in sports access over 2 years.
- Multi-platform users, accessing sports coverage across both PC and mobile, consume more content on average.
- The 2012 London Olympics was a landmark event for digital and mobile consumption, with over 9 million mobile visits to the BBC's Olympics coverage from