1. The 5 W’s of Effective Social Media
#5WsMedia
#TXSMC12
@TSMRI

2. Quit Asking
If or When
and Start Asking the 5
W’s
#5WsMedia

3. Discussion Moderators
Morgan Hammond, Information Specialist and Social Media Mogul @ ACEF
Holley Atkinson, Doctoral Graduate Assistant and Trend Clincher @ ACEF
Laura Whetstine, Services Coordinator and Social Media Rebel @ ACEF
#5WsMedia

4. Panel Members
Katie Katrina Kathy
Hoffman Phillips Goodman
Back at the Ranch, Career Services, Bruner Motors,
Owner Program Specialist Customer Relations &
Social Media
#5WsMedia

5. Social Media is a Necessity!
Why?
#5WsMedia

6. 1. Your customers are online
77.3% of Americans and 68.6% of Texans have access to the internet
U.S. Census Current Population Survey
#5WsMedia

7. Business
70% of customers click-through on a retail blog to the firm’s website
68% of consumers use YouTube to browse and research products
33% of Facebook users purchased an item after they saw it on
their newsfeed or a friend’s wall
59% of Pinterest users purchased after they saw an item on the
social media site
55% of consumers share their purchases socially on
Facebook, Twitter, Pinterest and other social sites!
SteelHouse Social Shopping Survey 2012
#5WsMedia

8. Higher Education
80% of educators have at least 1 social network account
They are using them to teach (blogs and wikis), and
Interact with students (Facebook, Twitter and LinkedIn)
And fellow educators (Facebook, Twitter, LinkedIn)
From: babson survey research group
75% of surveyed teens
(1000),ages 13-17, have a
Social networking profile.
51% visit social networking
Sites daily.
From: Common Sense Media
#5WsMedia

9. Non-Profit
10% of the surveyed non-profits that
fundraise directly on social media have
raised over $10,000 in funds
The respondents reported an average
of 8,314 Facebook likes, 3,289
Twitter followers, and 2,367 YouTube
likes
The highest percentage of new online
donors giving their first gift on the
web were between 55-64 years old
43% of the surveyed non-profits
budget $0 for their social networking
activities
#5WsMedia

10. 2. Consumers are using the internet to make
important decisions
#5WsMedia

11. Business
Googled a
A Cone Inc. Survey says:
Potential Partner
80% of those surveyed say they have 72
changed a purchasing decision due to a
bad review online 70
68
68% of those surveyed say they trust 66
online reviews that have both good and 64
bad comments
62
60
58
Women Men
#5WsMedia

12. Higher Education
What Social Media sites do students use when
researching institutions?
Pinterest
Twitter Facebook
YouTube YouTube
Twitter
Facebook Pinterest
0 10 20 30 40 50 60
2012 Social Admissions Report by Inigral
67% of surveyed students think that colleges/universities should have a
social media presence
68% of surveyed students have used social media to research
colleges/universities
#5WsMedia

13. Non-Profit
Survey Participants who use social
networking tools like
Facebook, Twitter, and YouTube
communicate with their networks
more regularly and send more
messages. This resulted in increased
fundraising results by up to
40%
npEngage
The 12-month value of a non profit
supporter on Facebook is
$214.81
Nonprofit Social Networking Benchmark Report
#5WsMedia

14. 3. Your Competition is already there
90% Of the polled Small Businesses have at a presence on
any of the following:
Facebook, Google+, Twitter, Pinterest, and
LinkedIn Vertical Response
100% Of the polled Higher Education institutions have some
form of social media
University of Massachusetts Dartmouth Social
Media Study
93.3% Of the polled Non-Profit organizations have at least
1 Social Network account
Nonprofit social network survey
#5WsMedia

15. 1. Why?
2. Who?
3. Where?
4. What?
5. When?

16. Panel Members
Katie Katrina Kathy
Hoffman Phillips Goodman
Back at the Ranch, Career Services, Bruner Motors,
Owner Program Specialist Customer Relations &
Social Media
#5WsMedia

17. Panel Questions
Platform:
1.When did you join the social media scene?
2.What platform(s) did you start with?
3.How did you decide which platform(s) to use?
4.Do you plan on expanding to any other
platforms?
5.Which platform has been the most successful
for you? Why?
#5WsMedia

18. The
Conversation
Prism
Developed in 2008
Updated in 2009
Over 4000
Social Networks
43.7% of global
internet users
visited Facebook
today, 31.89%
visited
YouTube, and 8%
visited Twitter.
Only 43.5%
visited Google
and 19.93%
visited Yahoo.
Brian Solis and JESS3
Theconversationprism.com

19. Panel Questions
Content:
1.Where do you find content?
2.Where do you go for inspiration?
3.Where do you have the most interaction with
customers?
4.How do you measure the success of your
posts/content?
5.Do you have a social media marketing plan?
#5WsMedia

20. Panel Questions
Tools:
1.What tools do you use to post content?
2.What tools do you use to measure success?
3.Do you track customer interactions and
engagement?
4.Do you track your reputation on Social Media?
5.Do you use a Customer Relationship
Management(CRM) software for social media?
#5WsMedia

21. 1. Why?
2. Who?
3. Where?
4. What?
5. When?

22. Sources:
Nonprofitsocialnetworksurvey.com
Vertical Response
Mashable
Napkin Labs
Initi8 Marketing
Bloomberg Businessweek
2012 Social Admissions Report from Inigral
Social Media, Social Life: How Teens View Their Digital Lives from Common
Sense Media
Teaching, Learning, and Sharing: How Today’s Higher Education Faculty Use
Social Media from Babson Survey Group
SteelHouse Social Shopping Survey
The Conversation Prism
npEngage
Non Profit Marketing Guide
Social Media 4 Nonprofits
Non Profit Quarterly
Inigral
#5WsMedia