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MAKE IMPACTS, NOT SOFTWARE
@MARTINHEIDER
AGILE ENTHUSIAST, CONSULTANT, COACH, TRAINER & COMMUNITY GROOMER
SPEED DATING

DRAW, PERSONAL & PROFESSIONAL DATA, ABOUT IMPACT MAPPING
143

BILLIONS EURO
MAKES IT BETTER AND …

AGILE & SCRUM
Projects

14%
29%
Successful
Challenged
Failed

57%

…

Waterfall vs. Agile Processes (2002 – 2010 )
Standish Group Chaos Report 2011

AGILE & SCRUM
Projects

18%
42%

Successful
Challenged
Failed

40%

Waterfall vs. Agile Processes (2002 – 2010 )
Standish Group Chaos Report 2011

AGILE & SCRUM
AGILE & SCRUM
DELIVERS FASTER, BUT…
WHEN ARE WE DONE?

AND HOW DO WE KNOW THAT WE ARE?
CAN‘T TELL YOU THAT YOU RIGHT

NEGATIVE METRICS
CAN‘T TELL YOU THAT YOU RIGHT

NEGATIVE METRICS
MANY PROJECTS HAVE NO CLUE …
ABOUT
GOOD GOALS

CHRISTIAN HASSA @ XP2013
IMPACT MAP STRUCTURE

CHRISTIAN HASSA @ XP2013
DEFINING GOALS

CHRISTIAN HASSA @ XP2013
COMBINING GOALS

CHRISTIAN HASSA @ XP2013
THE WAY WE OFTEN MISUSE THEM

PRODUCT ROADMAPS
THE WAY WE OFTEN USE THEM DOESN‘T HELP

PRODUCT ROADMAPS
TELL DISTANCE AND ROUTE TO YOUR GOAL

GOOD PRODUCT ROADMAPS
HOW DO YOU DECLARE SUCCESS?
HOW DO YOU DECLARE SUCCESS?
…, WHO & HOW
IMPACTS
CREATE OPTIONS
EXAMPLE OF A GAME DEVELOPMENT COMPANY

LEVELS & ACHIEVEMENTS
NEW PLAYERS
MINDMAP …

ADZIC GOJKO @ XP2013
TICKET VALIDATION

CURRENT SYSTEM

CHRISTIAN HASSA @ XP2013
TICKET VALIDATION
• Target actors
– Regular traveler to work
– Ad-hoc traveler
– Tourists visiting Vienna

• Brainstorm
– Problems/desires of Actors
– Impacts to make on actors to change their behaviour for
supporting the goals of „Wiener Linien“
– Deliverables that support the desired impacts/outcomes

• Arrange in a map
– Who? <Actor>
– How? Can we make an <Impact>
– What? <Deliverable/Feature> would support this?

MOBILE

CHRISTIAN HASSA @ XP2013
INSIGHTS
TWEETS

Tweet Floor

• Teppich Bild und jede Menge Tweets
FOR TAKEAWAY
OPEN QUESTIONS
BOOKS & LINKS
–
–
–
–

Impact Mapping, Marjory Bisset, Gojko Adzic, Tom Poppendieck
www.impactmapping.org, Gojko Adzic
Make impacts, not software, keynote Gojko Adzic auf XP 2013
Story Maps in practice: ... build what really matters, Christian Hassa
@MARTINHEIDER
AGILE ENTHUSIAST, CONSULTANT, COACH, TRAINER & COMMUNITY GROOMER

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