Presentation by Michael Hanley, Ball State University, at the 2013 AAA Conference about using mobile website and app development platforms in the classroom.

1. The Institute for Mobile Media Research
Mobile Technology
in the Classroom:
Teaching Through
Academia-Industry
Partnerships
Michael Hanley, Associate Professor of Advertising
Director, Institute for Mobile Media Research
Ball State University
Presented at:
2013 AAA Conference
April 6, 2013

2. The Institute for Mobile Media Research
Spring 2009
Ball State: Mobile Development in the Classroom
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Fall 2009

3. The Institute for Mobile Media Research
Spring 2010
2

4. The Institute for Mobile Media Research
3
Sp 2010
Fall 2010

5. The Institute for Mobile Media Research
Mobile Industry Partnerships: Fall 2012
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SiteMinis CliqLaunch
• Mobile Media and Advertising course
• 16 students/4 teams using CliqLaunch
• Developed mobile websites for smartphones

6. The Institute for Mobile Media Research
Mobile Industry Partnerships: Fall 2012
2
SiteMinis CliqLaunch

7. The Institute for Mobile Media Research
Mobile Industry Partnerships: Fall 2012
2
Adobe Digital Publishing Suite – iPad Magazine

8. The Institute for Mobile Media Research
Mobile Industry Partnerships: Fall 2012
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Adobe Digital Publishing Suite – iPad Magazine

9. The Institute for Mobile Media Research
Mobile Industry Partnerships: Fall 2012
2
AppPress – iPad App

10. The Institute for Mobile Media Research
Mobile Marketing Association
http://www.mmaglobal.com/
Mobile Marketer
http://www.mobilemarketer.com
Pew Internet and American Life
Nielsen Mobile research
International Journal of Mobile Marketing
http://www.mmaglobal.com/resources/international-journal-mobile-marketing
Mobile Marketing Resources
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11. The Institute for Mobile Media Research
1. These type mobile development platforms are not
difficult to access or manage.
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Final Thoughts: Mobile Industry Partnerships
2. Can be inserted into most creative, design or
campaigns courses.
3. The barriers of the past are gone thanks to
companies like SiteMinis
4. There are many mobile industry companies willing
to work with you…just ask.
5. Mobile is here and it’s not going away. So
what are you waiting for…?

12. The Institute for Mobile Media Research
Questions?
Thank you.
Michael Hanley, Associate Professor of Advertising
Director, Institute for Mobile Media Research
Ball State University
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