1. Dou
g An
ders
Burgerville
on
Nikk Meli
i Ma ssa G
ck relli
Scot
t Wall

2. ::: O v e r v i e w :::
Introduction
Market Expansion
Events & the Nomad
Sustainability
Social Media Plan

3. ::: I n t r o d u c t i o n :::

4. ::: M a r k e t E x p a n s i o n :::
Criteria
Community is aligned with the company’s
business values and sustainability efforts
Communities have embraced local
food sources
The impact on the company’s supply chain
and its ability to establish new relationships in
local markets

5. ::: M a r k e t E x p a n s i o n :::
Supply Chain
Salem, Oregon
Hood River, Oregon
New neighborhoods in Portland

6. ::: M a r k e t E x p a n s i o n :::
Community Fit
Seattle, WA Eugene, OR Corvallis, OR
4 million people in 2nd largest city in Consistently among
metro area Oregon the greenest cities
One of the top green in America
University town with
cities in America a young, socially University town with
Young, culturally conscious a young, socially
rich population community conscious
community

7. ::: M a r k e t E x p a n s i o n :::
Integration of the Nomad
**Use Albany, OR and Centralia, WA restaurants as docking ports for the Nomad**
Establish temporary presence with the Nomad in Seattle, Eugene, and Corvallis
Provides access to exciting and potentially new markets
Ability to assess and analyze factors (i.e. foot & car
traffic, space issues, etc.)
Nomad may be used for extended periods of time in
communities surrounding the ports
Ability to integrate social media and grassroots
marketing to establish “recurring locations” in these
cities

8. ::: N o m a d E v e n t s :::
UO Sporting Events
Oregon Bike Racing Association

9. ::: N o m a d E v e n t s :::
OBF

10. ::: N o m a d E v e n t s :::
UO Sporting Events

11. ::: N o m a d E v e n t s :::
OBRA

12. ::: S u s t a i n a b i l i t y :::
Nomad Carbon Footprint
Inputs: Water, food, gas, propane,
electricity
Uses: Cooking, cleaning, traveling
Outputs: Gray water, CO2
emissions, waste

13. ::: S u s t a i n a b i l i t y :::
1. Quantify actual inputs
2. Look and be sustainable
3. Keep Nomad 1 around
town
4. Communicate benefits to
customers

14. ::: S o c i a l M e d i a :::
Objectives
Test new menus & campaigns
Align with social causes
Create vibrant eco-system
Provide meaningful metrics
Drive traffic to restaurants
Enable customer feedback

15. ::: S o c i a l M e d i a :::
Applicability Map
12
High
Customer Appeal/Connectedness
3 11 Nomad Wars
1 10
2
7 6 5
4 Last Call
8 9
Low
Organically Good
High High
Business Application

16. ::: S o c i a l M e d i a :::
Campaign
‘Last Call’ Tweets: Unexpected
portion sizes
Organically Good: Test ‘Food
Alliance’ menu
Nomad Wars: Identify holes in
market